VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 26, 2025

Head-to-head

CEO.CA vs Simply Wall St comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

CEO.CA adds Order Book / Level II, Forums, Videos, and Blogs coverage that Simply Wall St skips.

Simply Wall St includes Stock Ideas, Screeners, Portfolio, Financials, Valuation Models, Scores, Analyst Forecasts, Analyst Price Targets, Institutional Data, Dividend, and Broker Connectors categories that CEO.CA omits.

CEO.CA highlights: Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency., House positions (daily & historical) and ATS depth (15-min delayed)., and SEDI insider-filings feed & dashboard for Canadian issuers..

Simply Wall St is known for: Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity., Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends., and Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits..

CEO.CA logo

CEO.CA

ceo.ca

Canadian small-cap–focused investor community and data platform. Core: real-time Level II market depth for CSE/TSXV/TSX via CEO.CA Pro, SEDI insider filings dashboard, real-time news ‘Newsroom’, ticker-based chat rooms, watchlists, and iOS/Android apps. No public API disclosed.

Platforms

WebMobile

Pricing

FreeSubscription

Quick highlights

  • Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency.
  • House positions (daily & historical) and ATS depth (15-min delayed).
  • SEDI insider-filings feed & dashboard for Canadian issuers.
  • Real-time newsroom plus personalized ‘My Feed’.
  • Ticker-centric chat channels, private groups, and DMs; mobile apps (iOS/Android).

Community votes (overall)

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Simply Wall St logo

Simply Wall St

simplywall.st

Editor’s pick Hands-on review

Equity research and portfolio tracker built around visual stock reports and a proprietary “Snowflake” score. Uses S&P Global Market Intelligence data, with end-of-day pricing and intraday fundamentals/ownership refresh. Premium and Unlimited plans add broker linking (Plaid/SnapTrade), daily sync, more reports, and portfolio/screener limits. Unlimited members also get full Excel/CSV/PDF exports.

Platforms

WebMobile

Pricing

FreeSubscription

Quick highlights

  • Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity.
  • Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends.
  • Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits.
  • Broker linking via Plaid and SnapTrade (Premium/Unlimited) with daily auto-sync of holdings.
  • Powerful stock screener with advanced filters; save screens and get weekly alerts on matching companies.

Community votes (overall)

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Overlap

Shared focus areas

4 overlaps

Mutual strengths include News, Alerts, and Insider Data plus 1 more area.

Where they differ

CEO.CA

Distinct strengths include:

  • Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency.
  • House positions (daily & historical) and ATS depth (15-min delayed).
  • SEDI insider-filings feed & dashboard for Canadian issuers.
  • Real-time newsroom plus personalized ‘My Feed’.

Simply Wall St

Distinct strengths include:

  • Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity.
  • Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends.
  • Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits.
  • Broker linking via Plaid and SnapTrade (Premium/Unlimited) with daily auto-sync of holdings.

Feature-by-feature breakdown

AttributeCEO.CASimply Wall St
Categories

Which research workflows each platform targets

Shared: News, Alerts, Insider Data, Watchlist

Unique: Order Book / Level II, Forums, Videos, Blogs

Shared: News, Alerts, Insider Data, Watchlist

Unique: Stock Ideas, Screeners, Portfolio, Financials, Valuation Models, Scores, Analyst Forecasts, Analyst Price Targets, Institutional Data, Dividend, Broker Connectors

Asset types

Supported asset classes and universes

Stocks, ETFs

Stocks

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile

Web, Mobile

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency.
  • House positions (daily & historical) and ATS depth (15-min delayed).
  • SEDI insider-filings feed & dashboard for Canadian issuers.
  • Real-time newsroom plus personalized ‘My Feed’.
  • Ticker-centric chat channels, private groups, and DMs; mobile apps (iOS/Android).

Unique

  • Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity.
  • Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends.
  • Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits.
  • Broker linking via Plaid and SnapTrade (Premium/Unlimited) with daily auto-sync of holdings.
  • Powerful stock screener with advanced filters; save screens and get weekly alerts on matching companies.
  • Email alerts for earnings, dividends, analyst estimate or price target changes, insider trades, corporate actions, risks, and M&A news.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Yes

Editor pick

Featured inside curated shortlists

Standard listing

Highlighted

Frequently Asked Questions

Which workflows do CEO.CA and Simply Wall St both support?

Both platforms cover News, Alerts, Insider Data, and Watchlist workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do CEO.CA and Simply Wall St require subscriptions?

Both CEO.CA and Simply Wall St keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access CEO.CA and Simply Wall St?

Both CEO.CA and Simply Wall St support web and mobile access, making it easy to keep tabs on research away from the desk.

What unique strengths set the two platforms apart?

CEO.CA differentiates itself with Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency., House positions (daily & historical) and ATS depth (15-min delayed)., and SEDI insider-filings feed & dashboard for Canadian issuers., whereas Simply Wall St stands out for Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity., Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends., and Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.