VOL. XCIV, NO. 247
BEST INVESTING TOOLS COMPARISON
Tool details checked August 23, 2026
Tool Comparison
CEO.CA vs Simply Wall St
Pick CEO.CA instead if
CEO.CA
Free • Paid plans available · Web · Mobile
- Delayed quotes won't cut it; you need real-time data
- You want order book / level II and forums.
Start here
Simply Wall St
Free • From $120/yr · Web · Mobile
- You want stock ideas, screeners, and data visualizations.
- You're a long-term investor who cares more about fundamentals than headlines
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
CEO.CA and Simply Wall St cover a lot of the same ground (6 shared categories, including news, alerts, and insider data), so for the basics you won't go far wrong with either. Simply Wall St simply does more: 19 categories to CEO.CA's 8, including stock ideas, screeners, and data visualizations. CEO.CA counters by being completely free.
What readers say
CEO.CA
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Simply Wall St
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Key differences at a glance
- Real-time data
- CEO.CA
- Broader coverage
- Simply Wall St19 vs 8 categories
- Broker sync
- Simply Wall St
- Global coverage
- Simply Wall St
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • Paid plans available | Free • From $120/yr |
Free tier | Yes | Yes |
Free trial | 30 days | 7 days |
Plan limits | Plus: features: Insider holdings, private placements, analytics | 15 limits: Free: company reports per month: 5, Free: portfolios: 1 +13 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | No | No |
Broker sync | No | Yes |
Integrations | — | Plaid, SnapTrade +6 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Long-term Investors +3 more |
Categories covered | 8 | 19 |
Regions | North America | North America, Europe, APAC, Africa |
| Data & capabilities | ||
Data quality | 3 signals: Latency: Streaming, Real-time, and End of Day, Granularity: Second and EOD +1 more | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | — | S&P Global Market Intelligence |
Capabilities | — | 6 signals: Universe builder, Broker sync +4 more |
Security | — | Encryption at rest and Encryption in transit |
| Try it | Visit CEO.CA | Visit Simply Wall St |
Where each one shines
What CEO.CA and Simply Wall St each do best.ShowHide
Where each one shines
What CEO.CA and Simply Wall St each do best.What CEO.CA does best
- Monitor ticker chat channels, private groups, direct messages, news, and community discussion around Canadian small-cap issuers.
- CEO.CA Pro for Level II market depth across CSE, TSXV, and TSX packages where your subscription includes the exchange.
- Review Market by Price and Market by Order views with animated bid/ask depth and recency coloring.
- Monitor SEDI insider filings, insider holdings, large buys and sells, and related Canadian issuer activity where Plus or Pro adds the view.
- Tracking private placements, including free-trading-date context and alerts on company pages.
What Simply Wall St does best
- Visual reports cover valuation, future growth, past performance, financial health, and dividends for stocks in more than 90 markets.
- Snowflake reports link a five-part visual score to detailed sections, financials, risks, methodology, and source data.
- Curated lists cover undervalued companies, dividend stocks, insider buying, sectors, industries, and investment themes.
- The screener filters by market, industry, value, growth, income, risk, and other fundamental measures.
- Portfolio dashboards show market-relative performance, diversification, sector and region exposure, and holding fundamentals.
Every detail we compared
Every tracked attribute for CEO.CA and Simply Wall St, side by side.ShowHide
Every detail we compared
Every tracked attribute for CEO.CA and Simply Wall St, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFs | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors |
Regions | North America | North AmericaEuropeAPACAfrica |
Coverage details | Countries: CAExchanges: XTSE, XTSX, and XCNQIdentifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | StreamingReal-timeEnd of Day | End of Day |
Data granularity | SecondEOD | EOD |
Pricing sources | Not specified | Vendor |
Data partners | Not specified | S&P Global Market Intelligence |
| Access & integrations | ||
Import methods | Not specified | BrokerOAuthCSVManual |
Integrations | Not specified | PlaidSnapTradeRobinhoodFidelityInteractive BrokersCharles SchwabE*TRADEVanguard |
Export formats | Not specified | ExcelPDF |
| Plans & trust | ||
Security & compliance | Not specified | Encryption at restEncryption in transit |
Capability signals | Not specified | Universe builderBroker syncPortfolio attributionTax lotsMulti-currencyCost basis: FIFO |
Vendor & support | CEO.CA Technologies Ltd.Country: CanadaSupport: Email | Simply Wall Street Pty LtdCountry: AustraliaFounded 2014Support: Email |
Curation ratings | Methodology 3/5Reliability 3/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free | Freecompany reports per month: 5 · portfolios: 1 · +3 more |
| Entry paid plan | CAD 20/mo“Plus”features: Insider holdings, private placements, analytics | $120/yr≈ $10/mo“Premium”company reports per month: 30 · portfolios: 3 · +3 more |
| Tier 2 | CAD 50/mo“Pro - CSE” | $240/yr≈ $20/mo“Unlimited”company reports per month: Unlimited · portfolios: Unlimited · +3 more |
| Tier 3 | CAD 80/mo“Pro - CSE + TSXV” | — |
| Top plan | CAD 116/mo“Pro - CSE + TSXV + TSX” | — |
| Free trial | 30 days | 7 days |
Questions we keep getting
What's the difference between CEO.CA and Simply Wall St?
CEO.CA leans toward order book / level II, news, and alerts, while Simply Wall St puts more weight on stock ideas, screeners, and data visualizations. They overlap in 6 categories, so for most people it comes down to workflow preference and price.
How much do CEO.CA and Simply Wall St cost?
Good news: both CEO.CA and Simply Wall St have free plans, so you can run them side by side and only pay if you hit a wall.
Should I choose CEO.CA or Simply Wall St?
It depends on what you're after. Pick CEO.CA if order book / level II and forums matter to you; go with Simply Wall St if you'd rather have stock ideas and screeners. And if you only need the basics both share, let price decide.
Does CEO.CA or Simply Wall St have real-time data?
CEO.CA offers real-time data, which matters if you trade actively. Simply Wall St runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Which covers international markets: CEO.CA or Simply Wall St?
Simply Wall St has documented international coverage (North America, Europe, APAC, and Africa), so it's the safer bet if you hold non-US stocks. CEO.CA is more region-specific, mainly North America.
Can I export data from CEO.CA and Simply Wall St?
Simply Wall St exports to Excel. CEO.CA is stingier about getting data out.
Can CEO.CA or Simply Wall St connect to my broker?
Simply Wall St syncs with brokers automatically. With CEO.CA, you're entering holdings by hand or importing files.
Which has a better stock screener: CEO.CA or Simply Wall St?
Simply Wall St has a stock screener for surfacing ideas; CEO.CA doesn't, and focuses its energy elsewhere.
Can I track my portfolio with CEO.CA or Simply Wall St?
Simply Wall St handles portfolio tracking. CEO.CA is really a research tool; you'd track your portfolio elsewhere.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.