★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Source check: E*TRADE from Morgan Stanley checked July 17, 2026
Tool Comparison
E*TRADE from Morgan Stanley vs Koyfin
Pick E*TRADE from Morgan Stanley if
E*TRADE from Morgan Stanley
Transaction-priced · Fees vary by offer and jurisdiction · Web · Mobile · Desktop
- You care about brokerage, advanced order types, and options, things Koyfin doesn't offer
Pick Koyfin if
Koyfin
Free • From $39/mo · Web · Mobile
- You'd rather start free and only pay if you outgrow it
- Delayed quotes won't cut it; you need real-time data
- You care about screeners, ETF screeners, and data visualizations, things E*TRADE from Morgan Stanley doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
E*TRADE from Morgan Stanley and Koyfin cover a lot of the same ground (2 shared categories, portfolio and watchlist), so for the basics you won't go far wrong with either. Koyfin simply does more: 20 categories to E*TRADE from Morgan Stanley's 6, including screeners, ETF screeners, and data visualizations. E*TRADE from Morgan Stanley counters by keeping things simpler.
What readers say
E*TRADE from Morgan Stanley
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Koyfin
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Key differences at a glance
- Free plan
- Koyfin
- Broader coverage
- Koyfin20 vs 6 categories
- Desktop app
- E*TRADE from Morgan Stanley
- Real-time data
- Koyfin
- Global coverage
- Koyfin
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Transaction-priced · Fees vary by offer and jurisdiction | Free • From $39/mo |
Free tier | No | Yes |
Free trial | — | — |
Plan limits | — | 24 limits: Free: watchlists: 2, Free: screens: 2 +22 more |
| Platforms & access | ||
Web app | Yes | Yes |
Desktop app | Yes | No |
Mobile app | Yes | Yes |
API access | No | No |
Broker sync | — | Yes |
Integrations | — | Schwab, Altruist +6 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +6 more |
Categories covered | 6 | 20 |
Regions | North America | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | — | Latency: Real-time, 15-min Delayed, and End of Day and Adjustments: TotalReturn |
Data partners | — | 6 partners: S&P Global Market Intelligence, Morningstar +4 more |
Capabilities | — | 7 signals: Universe builder, Broker sync +5 more |
Security | — | 4 signals: SOC2, Data residency: US +2 more |
| Try it | Visit E*TRADE from Morgan Stanley | Visit Koyfin |
Where each one shines
What E*TRADE from Morgan Stanley and Koyfin each do best.ShowHide
Where each one shines
What E*TRADE from Morgan Stanley and Koyfin each do best.What E*TRADE from Morgan Stanley does best
- Self-directed taxable, IRA, custodial, education, trust, estate, and eligible business accounts.
- E*TRADE and Power E*TRADE web, desktop, and mobile trading workflows.
- Stocks, ETFs, options, mutual funds, bonds, CDs, and selected fractional listed securities.
- ACH, wire, check, direct-deposit, and brokerage-transfer funding methods.
- Default FDIC Bank Deposit Program sweep with tiered variable APY.
What Koyfin does best
- Tools for building customizable dashboards, watchlists, charts, and market monitors across global equities, ETFs, funds, fixed income, FX, commodities, crypto, indices, and economics.
- Screening for more than 100,000 global securities with thousands of criteria, with stock and ETF screening on paid plans and mutual-fund screening in Advisor tiers.
- Advanced charts with technical indicators, fundamentals, valuation measures, analyst estimates, price targets, templates, sharing, and downloads where vendor licenses allow.
- Research coverage for companies with financial analysis pages, customizable financial templates, news, filings, transcripts, analyst data, short interest, and AI transcript summaries on paid plans.
- Tracking portfolios with grouping, notes, summary rows, alerts, custom data series, uploaded CSV price history, and mobile portfolio monitoring.
Every detail we compared
Every tracked attribute for E*TRADE from Morgan Stanley and Koyfin, side by side.ShowHide
Every detail we compared
Every tracked attribute for E*TRADE from Morgan Stanley and Koyfin, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsOptionsBondsMutual Funds | StocksETFsMutual FundsClosed-End FundsBondsCurrenciesCommoditiesFutures+1 more |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailInstitutional InvestorsAnalystsAsset ManagersFinancial AdvisorsRIAs / Wealth FirmsStudents/Researchers |
Regions | North America | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Identifiers: Ticker and CUSIP | Identifiers: Ticker |
| Data | ||
Data freshness | Not specified | Real-time15-min DelayedEnd of Day |
Data partners | Not specified | S&P Global Market IntelligenceMorningstarFREDTrading EconomicsTrueFXPolygon.io |
| Access & integrations | ||
Import methods | Not specified | ManualCSVCustodian |
Integrations | Not specified | SchwabAltruistTradePMRInteractive BrokersBlack DiamondOrionFidelityAddepar |
Export formats | CSVPDF | CSVImagePDF |
| Plans & trust | ||
Security & compliance | Not specified | SOC2Data residency: USEncryption at restEncryption in transit |
Capability signals | Not specified | Universe builderBroker syncYield curvesAI summaries: TranscriptsHouseholdingModel portfoliosClient reporting |
Vendor & support | Morgan Stanley Smith Barney LLCCountry: United StatesSupport: Phone | Koyfin, Inc.Country: United StatesFounded 2016Support: Email |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | — | Freewatchlists: 2 · screens: 2 · +5 more |
| Entry paid plan | — | $39/mo“Plus”financials years: 10 · estimates years: 10 · +5 more |
| Tier 2 | — | $79/mo“Premium”alerts: 500 · custom securities: Unlimited |
| Tier 3 | — | $209/mo“Advisor Core”alerts: 500 · reports per month: 10 · +2 more |
| Top plan | — | $299/mo“Advisor Pro”alerts: 500 · reports per month: 200 · +2 more |
| Custom / enterprise | — | Contact sales“Teams” |
Questions we keep getting
What's the difference between E*TRADE from Morgan Stanley and Koyfin?
E*TRADE from Morgan Stanley leans toward brokerage, portfolio, and watchlist, while Koyfin puts more weight on screeners, ETF screeners, and data visualizations. They overlap in 2 categories, so for most people it comes down to workflow preference and price.
Is E*TRADE from Morgan Stanley or Koyfin free to use?
Koyfin has a free tier, so you can get started without paying anything. E*TRADE from Morgan Stanley is paid-only. If budget matters, start with Koyfin and see how far it takes you before opening your wallet.
Should I choose E*TRADE from Morgan Stanley or Koyfin?
It depends on what you're after. Pick E*TRADE from Morgan Stanley if brokerage and advanced order types matter to you; go with Koyfin if you'd rather have screeners and ETF screeners. And if you only need the basics both share, let price decide.
What asset classes do E*TRADE from Morgan Stanley and Koyfin cover?
Both cover stocks, ETFs, bonds, and mutual funds. E*TRADE from Morgan Stanley also handles options. Koyfin adds closed-end funds, currencies, and commodities on top.
Does E*TRADE from Morgan Stanley or Koyfin have real-time data?
Koyfin offers real-time data, which matters if you trade actively. E*TRADE from Morgan Stanley runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Which covers international markets: E*TRADE from Morgan Stanley or Koyfin?
Koyfin has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. E*TRADE from Morgan Stanley is more region-specific, mainly North America.
Can I export data from E*TRADE from Morgan Stanley and Koyfin?
Yes, both export to spreadsheets (CSV), which is handy if you like running your own numbers.
Which has a better stock screener: E*TRADE from Morgan Stanley or Koyfin?
Koyfin has a stock screener for surfacing ideas; E*TRADE from Morgan Stanley doesn't, and focuses its energy elsewhere.
Can I track my portfolio with E*TRADE from Morgan Stanley or Koyfin?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.