★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
ETF Action vs GuruFocus
Pick ETF Action instead if
ETF Action
Best for ETF factors and ETF overlap
Free • From $29/mo · Web · API
- Delayed quotes won't cut it; you need real-time data
- You want the cheaper way in: plans start at $29/mo instead of $45.75/mo
Start here
GuruFocus
Best for stock ideas and ETF screeners
Free • From $549/yr · Web · Mobile · API · 21% positive (14 votes)
- You do a lot of your research from your phone
- You care about stock ideas, ETF screeners, and top analysts, things ETF Action doesn't offer
- You're a long-term investor who cares more about fundamentals than headlines
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
The verdict
The bottom line
ETF Action and GuruFocus cover a lot of the same ground (11 shared categories, including ETF analysis, screeners, and data visualizations), so for the basics you won't go far wrong with either. GuruFocus simply does more: 48 categories to ETF Action's 13, including stock ideas, ETF screeners, and top analysts, plus a mobile app. ETF Action counters by starting cheaper at $29/mo.
Key differences at a glance
- Mobile app
- GuruFocus
- Cheaper paid plan
- ETF Action$29/mo vs $45.75/mo
- Broader coverage
- GuruFocus48 vs 13 categories
- Real-time data
- ETF Action
- Broker sync
- GuruFocus
- Asset coverage
- GuruFocusAdds bonds and mutual funds
Comparison snapshot
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $29/mo | Free • From $549/yr |
Free tier | Yes | Yes |
Free trial | 14 days | 7 days |
Plan limits | — | 41 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +39 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | Yes | Yes |
Broker sync | No | Yes |
Integrations | Polygon.io (pricing), Bridge (model trading integration) +1 more | GuruFocus Data API, GuruFocus MCP Server +3 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +9 more |
Categories covered | 13 | 48 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | 4 signals: Latency: Real-time and End of Day, Granularity: EOD +2 more | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | — | 5 partners: QuoteMedia, Morningstar +3 more |
Capabilities | 5 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +3 more | 8 signals: Custom formulas, Ranking backtests +6 more |
Security | — | Status page and Encryption in transit |
| Try it | Visit ETF Action | Visit GuruFocus |
Standout features
What ETF Action does best
- Research ETFs through global category channels covering size and style, regions, countries, sectors, industries, themes, fixed income, non-traditional assets, commodities, and crypto.
- Use look-through holdings analytics to inspect factor, style, sector, industry, country, and concentration exposure inside funds and models.
- Compare ETF overlap across individual funds or full model portfolios to understand hidden duplication and concentration risk.
- Monitor ETF flows, trading volumes, ADV, daily refreshes, and T+1 flow timing from the platform dashboards.
- Use screeners, watchlists, fund dashboards, Excel or CSV exports, and live indicative FMV quote context where plan limits allow.
What GuruFocus does best
- Research global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- Use the All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency.
- Use GF Score to compare stocks through a 0-100 framework built around financial strength, profitability, growth, valuation, and momentum.
- Use GF Value to frame fair value from historical multiples, past returns, and analyst estimates, then classify stocks by valuation range.
Data & access details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsStocks | StocksETFsBondsMutual FundsOptionsFundsOther |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Exchanges: ARCX, XNAS, and BATSIdentifiers: Ticker | Identifiers: Ticker and CIK |
| Data | ||
Data freshness | Real-timeEnd of Day | End of Day |
Data granularity | EOD | EOD |
Pricing sources | Not specified | ExchangeVendorModel |
Data partners | Not specified | QuoteMediaMorningstarRefinitivFREDSEC / local regulators |
| Access & integrations | ||
API protocols | Not specified | REST |
API auth & delivery | Not specified | Auth: APIKeySDKs: Python and GoDocs |
Import methods | CSV | CSVBrokerOAuthManual |
Integrations | Polygon.io (pricing)Bridge (model trading integration)RiverFront (model marketplace/partnership) | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade |
Export formats | ExcelCSVPDF | CSVExcelJSON |
| Plans & trust | ||
Security & compliance | Not specified | Status pageEncryption in transit |
Capability signals | Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposureRebalancingPortfolio factor exposure | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesAI summaries: Transcripts |
Vendor & support | ETF Action, Inc.Country: USFounded 2018Support: Email | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
Pricing breakdown
$29/mo
Lower starting price
Plans & pricing
$549/yr
Starting price
Plans & pricing
- portfolio limit: Up to 3 portfolios with 25 stocks each for free members
- data api requests: 100/month included in the Free API package
- +1 more
- billing: Annual only
- data api requests: 200/month included with Premium membership
- +2 more
- billing: Annual only
- data api requests: 500/month included with Premium Plus membership
- +2 more
- billing: Annual only
- data api requests: 2,000/month included with Professional membership
- requests: 100/month
- billing: Billed annually
- monthly request limit: No limit
- +10 more
- billing: Billed annually
- monthly request limit: No limit
- +1 more
- initial top up: $100 credit
- company profile: $0.10/request
- +10 more
Coverage overlap
Shared categories
11Where the two tools cover the same ground.
ETF Action strengths
2What you only get with ETF Action.
GuruFocus strengths
37What you only get with GuruFocus.
Community category leaders
Vote sentiment comparison
Loading sentiment chart...
Frequently Asked Questions
What's the difference between ETF Action and GuruFocus?
ETF Action leans toward ETF analysis, ETF factors, and ETF overlap, while GuruFocus puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 11 categories, so for most people it comes down to workflow preference and price.
How much do ETF Action and GuruFocus cost?
Good news: both ETF Action and GuruFocus have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use ETF Action or GuruFocus on my phone?
GuruFocus lists a dedicated mobile app, so it travels better. ETF Action doesn't list a dedicated mobile app; its documented access is web and API.
Do ETF Action and GuruFocus have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose ETF Action or GuruFocus?
It depends on what you're after. Pick ETF Action if ETF factors and ETF overlap matter to you; go with GuruFocus if you'd rather have stock ideas and ETF screeners. And if you only need the basics both share, let price decide.
What asset classes do ETF Action and GuruFocus cover?
Both cover ETFs and stocks. GuruFocus adds bonds, mutual funds, and options on top.
Does ETF Action or GuruFocus have real-time data?
ETF Action offers real-time data, which matters if you trade actively. GuruFocus runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Can I export data from ETF Action and GuruFocus?
Yes, both export to spreadsheets (Excel and CSV), which is handy if you like running your own numbers.
Can ETF Action or GuruFocus connect to my broker?
GuruFocus syncs with brokers automatically. With ETF Action, you're entering holdings by hand or importing files.
Which has a better stock screener: ETF Action or GuruFocus?
Both ETF Action and GuruFocus include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF Action or GuruFocus?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.