VOL. XCIV, NO. 247

★ A CURATED DIRECTORY OF FINANCIAL TOOLS ★

PRICE: 5 CENTS

Friday, December 12, 2025

Tool Comparison

ETF Action vs GuruFocus comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF Action adds ETF Performance, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, and Watchlist coverage that GuruFocus skips.

GuruFocus includes Stock Ideas, Stock Comparison, Investor Holdings, US Government Trades, News, Calendar, IPO, Spin-offs, Acquisitions, Delisted, Dividends, GDP, Interest Rates, Inflation Rates, Unemployment Rates, Commitment of Traders (COT), Yield Curves, Financials, Scores, Valuation Models, Insider Data, Institutional Data, Short Interest, 13D/13G, Analyst Forecasts, Analyst Price Targets, Analyst Recommendations, Transcripts, AI, AI Chat, Education, Forums, Newsletters, and Stock Handbook categories that ETF Action omits.

GuruFocus offers mobile access, which ETF Action skips.

In depth comparison

ETF Action

etfaction.com

Independent ETF analytics platform for advisors and asset managers. Offers global ETF classification, look‑through holdings analytics, overlap analysis, flows/volumes with T+1 flow timing, live quotes (FMV) via Polygon.io, model portfolio tools, 13F screening (Advisor Pro), and enterprise options including API access. DIY/Advisor Pro plans emphasize self‑service research and Excel/CSV downloads; Enterprise adds collaboration, custom dashboards, and API. A separate Model Builder plan enables model uploads and ‘Bridge’ trading integration. API details are not publicly documented-confirm endpoints and auth with vendor.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).

Community votes (overall)

0% upvotes 0% downvotes

You haven't voted yet

View full profile Visit site

GuruFocus

gurufocus.com

Editor’s pick Hands-on review

Global value‑investing research platform with 100k+ stocks in ~100 markets, guru & insider holdings, macro indicators and AI tools. Basic access is free with limited scanner/guru data, while Premium / PremiumPlus / Professional tiers unlock 30‑year financials, advanced All‑in‑One Screener, GuruAI, backtesting, Excel/Sheets add‑ins and increasing API query limits; a separate GuruAPI data-licensing product provides institutional datasets and pay‑per‑call or subscription access.

Platforms

WebMobileDesktopAPI

Pricing

FreeSubscription

Quick highlights

Global value-investing research platform covering ~100,000 stocks in ~100 markets plus 8,000+ institutional investors and 15,000+ mutual funds holdings, designed to provide historical financial and valuation data for long-term investors.
All-in-One Screener offers 500+ fundamental, valuation, profitability, growth, dividend, guru and insider filters, supports custom filters/formulas and screening by regions, countries, exchanges and user portfolios.
Stock pages combine up to 30-year financial statements, valuation ratios, proprietary GF Score (quality, value, growth, momentum and GF value), dividend data, ownership, operating/segment metrics, filings, transcripts, PDF reports and downloadable charts/tables.
Guru and institutional tools track portfolios and trades of thousands of investors, including real-time guru picks, 13F and 13D/13G data for all institutional investors (PremiumPlus+), mutual fund holdings, sector/geographic trends, ETF and options holdings.
Insider and politician trading trackers provide real-time insider buys/sells, clusters and combined guru+insider signals, plus a dedicated U.S. politician trading tracker with real-time picks and full politician lists.

Community votes (overall)

0% upvotes 0% downvotes

You haven't voted yet

View full profile Visit site

Where they differ

ETF Action

Distinct strengths include:

ETF Performance ETF Fundamentals ETF Valuation ETF Factors ETF Overlap Watchlist

Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).

GuruFocus

Distinct strengths include:

Stock Ideas Stock Comparison Investor Holdings US Government Trades News Calendar IPO Spin-offs

Global value-investing research platform covering ~100,000 stocks in ~100 markets plus 8,000+ institutional investors and 15,000+ mutual funds holdings, designed to provide historical financial and valuation data for long-term investors.
All-in-One Screener offers 500+ fundamental, valuation, profitability, growth, dividend, guru and insider filters, supports custom filters/formulas and screening by regions, countries, exchanges and user portfolios.
Stock pages combine up to 30-year financial statements, valuation ratios, proprietary GF Score (quality, value, growth, momentum and GF value), dividend data, ownership, operating/segment metrics, filings, transcripts, PDF reports and downloadable charts/tables.
Guru and institutional tools track portfolios and trades of thousands of investors, including real-time guru picks, 13F and 13D/13G data for all institutional investors (PremiumPlus+), mutual fund holdings, sector/geographic trends, ETF and options holdings.

Feature-by-feature breakdown

Attribute	ETF Action	GuruFocus
Categories Which research workflows each platform targets	Shared: ETF Overview, ETF Holdings, Screeners, Data Visualizations, Portfolio, Backtesting, 13F, Data APIs, Alerts, Blogs, Videos Unique: ETF Performance, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Watchlist	Shared: ETF Overview, ETF Holdings, Screeners, Data Visualizations, Portfolio, Backtesting, 13F, Data APIs, Alerts, Blogs, Videos Unique: Stock Ideas, Stock Comparison, Investor Holdings, US Government Trades, News, Calendar, IPO, Spin-offs, Acquisitions, Delisted, Dividends, GDP, Interest Rates, Inflation Rates, Unemployment Rates, Commitment of Traders (COT), Yield Curves, Financials, Scores, Valuation Models, Insider Data, Institutional Data, Short Interest, 13D/13G, Analyst Forecasts, Analyst Price Targets, Analyst Recommendations, Transcripts, AI, AI Chat, Education, Forums, Newsletters, Stock Handbook
Asset types Supported asset classes and universes	ETFs, Stocks	Stocks, ETFs, Mutual Funds, Options, Funds
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, API	Web, Mobile, Desktop, API
Pricing High-level pricing models	Free, Subscription	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto). Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models. Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates. Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative). Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows). Model portfolio creation & back‑testing; private model marketplaces for advisors/strategists.	Unique Global value-investing research platform covering ~100,000 stocks in ~100 markets plus 8,000+ institutional investors and 15,000+ mutual funds holdings, designed to provide historical financial and valuation data for long-term investors. All-in-One Screener offers 500+ fundamental, valuation, profitability, growth, dividend, guru and insider filters, supports custom filters/formulas and screening by regions, countries, exchanges and user portfolios. Stock pages combine up to 30-year financial statements, valuation ratios, proprietary GF Score (quality, value, growth, momentum and GF value), dividend data, ownership, operating/segment metrics, filings, transcripts, PDF reports and downloadable charts/tables. Guru and institutional tools track portfolios and trades of thousands of investors, including real-time guru picks, 13F and 13D/13G data for all institutional investors (PremiumPlus+), mutual fund holdings, sector/geographic trends, ETF and options holdings. Insider and politician trading trackers provide real-time insider buys/sells, clusters and combined guru+insider signals, plus a dedicated U.S. politician trading tracker with real-time picks and full politician lists. Market & macro dashboards cover U.S. and global valuation (Buffett Indicator, Shiller P/E, GF Value for major indices), Treasury yield curve, inflation, debt-to-GDP, GDP, unemployment, VIX and broader economic indicators across multiple regions.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Yes
Editor pick Featured inside curated shortlists	Standard listing	Highlighted

Frequently Asked Questions

Which workflows do ETF Action and GuruFocus both support?

Both platforms cover ETF Overview, ETF Holdings, Screeners, Data Visualizations, Portfolio, Backtesting, 13F, Data APIs, Alerts, Blogs, and Videos workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF Action and GuruFocus require subscriptions?

Both ETF Action and GuruFocus keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

GuruFocus ships a dedicated mobile experience, while ETF Action focuses on web or desktop access.

What unique strengths set the two platforms apart?

ETF Action differentiates itself with Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates., whereas GuruFocus stands out for Global value-investing research platform covering ~100,000 stocks in ~100 markets plus 8,000+ institutional investors and 15,000+ mutual funds holdings, designed to provide historical financial and valuation data for long-term investors., All-in-One Screener offers 500+ fundamental, valuation, profitability, growth, dividend, guru and insider filters, supports custom filters/formulas and screening by regions, countries, exchanges and user portfolios., and Stock pages combine up to 30-year financial statements, valuation ratios, proprietary GF Score (quality, value, growth, momentum and GF value), dividend data, ownership, operating/segment metrics, filings, transcripts, PDF reports and downloadable charts/tables..

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.