★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Source check: ETF Action checked August 4, 2026
Tool Comparison
ETF Action vs GuruFocus
Pick ETF Action instead if
ETF Action
Free • From $29/mo · Web · API
- You want the cheaper way in: plans start at $29/mo instead of $45.75/mo
- Delayed quotes won't cut it; you need real-time data
Start here
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You do a lot of your research from your phone
- You care about stock ideas, ETF screeners, and top analysts, things ETF Action doesn't offer
- You're a long-term investor who cares more about fundamentals than headlines
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
ETF Action and GuruFocus cover a lot of the same ground (11 shared categories, including ETF analysis, screeners, and data visualizations), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to ETF Action's 13, including stock ideas, ETF screeners, and top analysts, plus a mobile app. ETF Action counters by starting cheaper at $29/mo.
What readers say
ETF Action
Vote once to reveal the community verdict.
GuruFocus
Vote once to reveal the community verdict.
Key differences at a glance
- Cheaper paid plan
- ETF Action$29/mo vs $45.75/mo
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus49 vs 13 categories
- Mobile app
- GuruFocus
- Real-time data
- ETF Action
- Broker sync
- GuruFocus
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $29/mo | Free • From $549/yr |
Free tier | Yes | Yes |
Free trial | — | 7 days |
Plan limits | — | 49 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +47 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | Yes | Yes |
Broker sync | No | Yes |
Integrations | Polygon.io (pricing), Bridge (model trading integration) +1 more | GuruFocus Data API, GuruFocus MCP Server +3 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +9 more |
Categories covered | 13 | 49 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | 4 signals: Latency: Real-time and End of Day, Granularity: EOD +2 more | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | — | 5 partners: QuoteMedia, Morningstar +3 more |
Capabilities | 5 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +3 more | 9 signals: Custom formulas, Ranking backtests +7 more |
Security | — | Status page and Encryption in transit |
| Try it | Visit ETF Action | Visit GuruFocus |
Where each one shines
What ETF Action and GuruFocus each do best.ShowHide
Where each one shines
What ETF Action and GuruFocus each do best.What ETF Action does best
- Research coverage for ETFs through global category channels covering size and style, regions, countries, sectors, industries, themes, fixed income, non-traditional assets, commodities, and crypto.
- Look-through holdings analytics to inspect factor, style, sector, industry, country, and concentration exposure inside funds and models.
- Comparison tools for ETF overlap across individual funds or full model portfolios to understand hidden duplication and concentration risk.
- Monitoring ETF flows, trading volumes, ADV, daily refreshes, and T+1 flow timing from the platform dashboards.
- Screeners, watchlists, fund dashboards, Excel or CSV exports, and live indicative FMV quote context where plan limits allow.
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
Every detail we compared
Every tracked attribute for ETF Action and GuruFocus, side by side.ShowHide
Every detail we compared
Every tracked attribute for ETF Action and GuruFocus, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsStocks | StocksETFsBondsMutual FundsOptionsFundsOther |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Exchanges: ARCX, XNAS, and BATSIdentifiers: Ticker | Identifiers: Ticker and CIK |
| Data | ||
Data freshness | Real-timeEnd of Day | End of Day |
Data granularity | EOD | EOD |
Pricing sources | Not specified | ExchangeVendorModel |
Data partners | Not specified | QuoteMediaMorningstarRefinitivFREDSEC / local regulators |
| Access & integrations | ||
API protocols | Not specified | REST |
API auth & delivery | Not specified | Auth: APIKeySDKs: Python and GoDocs |
Import methods | CSV | CSVBrokerOAuthManual |
Integrations | Polygon.io (pricing)Bridge (model trading integration)RiverFront (model marketplace/partnership) | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade |
Export formats | ExcelCSVPDF | CSVExcelJSON |
| Plans & trust | ||
Security & compliance | Not specified | Status pageEncryption in transit |
Capability signals | Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposureRebalancingPortfolio factor exposure | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more |
Vendor & support | ETF Action, Inc.Country: USFounded 2018Support: Email | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free“Free / Basic” | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more |
| Entry paid plan | $29/mo“DIY” | $549/yr≈ $45.75/mo“Premium”billing: Annual only · data api requests: 200/month included with Premium membership · +2 more |
| Tier 2 | $99/mo“Advisor Pro” | $1398/yr≈ $116.50/mo“Premium Plus”billing: Annual only · data api requests: 500/month included with Premium Plus membership · +2 more |
| Tier 3 | $199/mo“Model Builder” | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more |
| Tier 4 | Subscription“Enterprise” | $2448/yr≈ $204/mo“Professional”billing: Annual only · data api requests: 2,000/month included with Professional membership |
| Tier 5 | — | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more |
| Top plan | — | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more |
| Custom / enterprise | — | Contact sales“Custom API / Enterprise Package” |
| Free trial | — | 7 days |
Questions we keep getting
What's the difference between ETF Action and GuruFocus?
ETF Action leans toward ETF analysis, ETF factors, and ETF overlap, while GuruFocus puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 11 categories, so for most people it comes down to workflow preference and price.
How much do ETF Action and GuruFocus cost?
Good news: both ETF Action and GuruFocus have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use ETF Action or GuruFocus on my phone?
GuruFocus lists a dedicated mobile app, so it travels better. ETF Action doesn't list a dedicated mobile app; its documented access is web and API.
Do ETF Action and GuruFocus have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose ETF Action or GuruFocus?
It depends on what you're after. Pick ETF Action if ETF factors and ETF overlap matter to you; go with GuruFocus if you'd rather have stock ideas and ETF screeners. And if you only need the basics both share, let price decide.
What asset classes do ETF Action and GuruFocus cover?
Both cover ETFs and stocks. GuruFocus adds bonds, mutual funds, and options on top.
Does ETF Action or GuruFocus have real-time data?
ETF Action offers real-time data, which matters if you trade actively. GuruFocus runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Can I export data from ETF Action and GuruFocus?
Yes, both export to spreadsheets (Excel and CSV), which is handy if you like running your own numbers.
Can ETF Action or GuruFocus connect to my broker?
GuruFocus syncs with brokers automatically. With ETF Action, you're entering holdings by hand or importing files.
Which has a better stock screener: ETF Action or GuruFocus?
Both ETF Action and GuruFocus include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF Action or GuruFocus?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.