★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Source check: Hargreaves Lansdown checked July 17, 2026
Tool Comparison
ETF Action vs Hargreaves Lansdown
Pick ETF Action if
ETF Action
Free • From $29/mo · Web · API
- You'd rather start free and only pay if you outgrow it
- Delayed quotes won't cut it; you need real-time data
- You want an API so you can script or automate things
Pick Hargreaves Lansdown if
Hargreaves Lansdown
Transaction-priced · Fees vary by offer and jurisdiction · Web · Mobile
- You do a lot of your research from your phone
- You care about brokerage, advanced order types, and downloadable tax reports, things ETF Action doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
ETF Action and Hargreaves Lansdown cover a lot of the same ground (2 shared categories, portfolio and watchlist), so for the basics you won't go far wrong with either. ETF Action simply does more: 13 categories to Hargreaves Lansdown's 5, including ETF analysis, ETF factors, and ETF overlap. Hargreaves Lansdown counters by keeping things simpler.
What readers say
ETF Action
Vote once to reveal the community verdict.
Hargreaves Lansdown
Vote once to reveal the community verdict.
Key differences at a glance
- Free plan
- ETF Action
- Free trial
- ETF Action14 days
- Broader coverage
- ETF Action13 vs 5 categories
- Mobile app
- Hargreaves Lansdown
- API access
- ETF Action
- Real-time data
- ETF Action
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $29/mo | Transaction-priced · Fees vary by offer and jurisdiction |
Free tier | Yes | No |
Free trial | 14 days | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | Yes | No |
Broker sync | No | — |
Integrations | Polygon.io (pricing), Bridge (model trading integration) +1 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 13 | 5 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | Europe, North America |
| Data & capabilities | ||
Data quality | 4 signals: Latency: Real-time and End of Day, Granularity: EOD +2 more | — |
Capabilities | 5 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +3 more | — |
| Try it | Visit ETF Action | Visit Hargreaves Lansdown |
Where each one shines
What ETF Action and Hargreaves Lansdown each do best.ShowHide
Where each one shines
What ETF Action and Hargreaves Lansdown each do best.What ETF Action does best
- Research coverage for ETFs through global category channels covering size and style, regions, countries, sectors, industries, themes, fixed income, non-traditional assets, commodities, and crypto.
- Look-through holdings analytics to inspect factor, style, sector, industry, country, and concentration exposure inside funds and models.
- Comparison tools for ETF overlap across individual funds or full model portfolios to understand hidden duplication and concentration risk.
- Monitoring ETF flows, trading volumes, ADV, daily refreshes, and T+1 flow timing from the platform dashboards.
- Screeners, watchlists, fund dashboards, Excel or CSV exports, and live indicative FMV quote context where plan limits allow.
What Hargreaves Lansdown does best
- Fund and Share Account, Stocks and Shares ISA, Lifetime ISA, junior accounts, SIPP, Junior SIPP, and Bare Trust access.
- Thousands of funds plus UK and overseas shares, ETFs, investment trusts, gilts, and corporate bonds.
- HL research, live share prices, watchlists, portfolio tracking, charts, stop losses, and limit orders.
- Regular monthly investing with selected dealing fees waived.
- Interest paid on cleared investment-account cash using account-specific balance tiers.
Every detail we compared
Every tracked attribute for ETF Action and Hargreaves Lansdown, side by side.ShowHide
Every detail we compared
Every tracked attribute for ETF Action and Hargreaves Lansdown, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsStocks | StocksETFsBondsMutual Funds |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | EuropeNorth America |
Coverage details | Exchanges: ARCX, XNAS, and BATSIdentifiers: Ticker | Identifiers: Ticker and ISIN |
| Data | ||
Data freshness | Real-timeEnd of Day | Not specified |
Data granularity | EOD | Not specified |
| Access & integrations | ||
Import methods | CSV | Not specified |
Integrations | Polygon.io (pricing)Bridge (model trading integration)RiverFront (model marketplace/partnership) | Not specified |
Export formats | ExcelCSVPDF | PDF |
| Plans & trust | ||
Capability signals | Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposureRebalancingPortfolio factor exposure | Not specified |
Vendor & support | ETF Action, Inc.Country: USFounded 2018Support: Email | Hargreaves Lansdown Asset Management LimitedCountry: United KingdomSupport: Phone and Email |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free“Free / Basic” | — |
| Entry paid plan | $29/mo“DIY” | — |
| Tier 2 | $99/mo“Advisor Pro” | — |
| Tier 3 | $199/mo“Model Builder” | — |
| Top plan | Subscription“Enterprise” | — |
| Free trial | 14 days | — |
Questions we keep getting
What's the difference between ETF Action and Hargreaves Lansdown?
ETF Action leans toward ETF analysis, ETF factors, and ETF overlap, while Hargreaves Lansdown puts more weight on brokerage, portfolio, and watchlist. They overlap in 2 categories, so for most people it comes down to workflow preference and price.
Is ETF Action or Hargreaves Lansdown free to use?
ETF Action has a free tier, so you can get started without paying anything. Hargreaves Lansdown is paid-only. If budget matters, start with ETF Action and see how far it takes you before opening your wallet.
Can I use ETF Action or Hargreaves Lansdown on my phone?
Hargreaves Lansdown lists a dedicated mobile app, so it travels better. ETF Action doesn't list a dedicated mobile app; its documented access is web and API.
Does ETF Action or Hargreaves Lansdown have an API?
ETF Action has an API for programmatic access and custom integrations. Hargreaves Lansdown doesn't, so you're working through its interface.
Should I choose ETF Action or Hargreaves Lansdown?
It depends on what you're after. Pick ETF Action if ETF analysis and ETF factors matter to you; go with Hargreaves Lansdown if you'd rather have brokerage and advanced order types. And if you only need the basics both share, let price decide.
What asset classes do ETF Action and Hargreaves Lansdown cover?
Both cover ETFs and stocks. Hargreaves Lansdown adds bonds and mutual funds on top.
Does ETF Action or Hargreaves Lansdown have real-time data?
ETF Action offers real-time data, which matters if you trade actively. Hargreaves Lansdown runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Can I export data from ETF Action and Hargreaves Lansdown?
ETF Action exports to Excel and CSV. Hargreaves Lansdown is stingier about getting data out.
Which has a better stock screener: ETF Action or Hargreaves Lansdown?
ETF Action has a stock screener for surfacing ideas; Hargreaves Lansdown doesn't, and focuses its energy elsewhere.
Can I track my portfolio with ETF Action or Hargreaves Lansdown?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.