VOL. XCIV, NO. 247

★ BEST INVESTING TOOLS COMPARISON ★

NO ADVICE

Tuesday, February 24, 2026

Tool Comparison

ETF Action vs Morningstar Investor comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

ETF Action logo

ETF Action

etfaction.com

PricingFree, Subscription
PlatformsWeb, API
Morningstar Investor logo

Morningstar Investor

morningstar.com

PricingFree, Subscription
PlatformsWeb, Mobile
Hands-on review
Top 50 Investing ToolsThe global ranking of the best investing tools, ranked by community votes.

At a glance

Platforms
ETF ActionWeb, API
Morningstar InvestorWeb, Mobile
Categories
ETF Action17
Morningstar Investor16
Pricing details

Tool

ETF Action

$29/mo

Starting price

Free tierYes
Free trial14 days

Plans & pricing

Free / BasicFree
DIY$29/mo
Advisor Pro$99/mo
EnterpriseSubscription
Model Builder$199/mo

Tool

Morningstar Investor

$20.75/mo

Starting price

Free tierNo
Free trial7 days

Plans & pricing

Investor (Monthly)$34.95/mo
Investor (Yearly)$249/yr
Category leaders
Stock IdeasMorningstar Investor
BacktestingETF Action
NewsMorningstar Investor
AlertsETF Action
Valuation ModelsMorningstar Investor
Browse the #1 tool in 90+ categories

Vote sentiment comparison

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Platform details

AttributeETF ActionMorningstar Investor
Asset types
ETFsStocks
StocksETFsMutual FundsClosed-End FundsFunds
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediateAdvanced
Regions
North AmericaEuropeAPACLatAmMiddle EastAfrica
Not specified
Data freshness
Real-timeEnd of Day
Not specified
API access
Not specifiedNot specified
Export formats
ExcelCSVPDF
Not specified

Coverage overlap

Shared categories6

Categories where both tools offer overlapping coverage.

Frequently Asked Questions

What's the difference between ETF Action and Morningstar Investor?

ETF Action focuses on ETF Overview, ETF Performance, and ETF Holdings while Morningstar Investor specializes in Stock Ideas, Screeners, and Stock Comparison. They overlap in 6 categories, so choose based on your preferred workflow and pricing.

How much do ETF Action and Morningstar Investor cost?

Good news—both ETF Action and Morningstar Investor offer free plans. You can try each platform without commitment and only pay when you need premium features.

Can I use ETF Action or Morningstar Investor on my phone?

Morningstar Investor has a mobile app so you can check your research on the go. ETF Action is web-only, so you'll need a browser to access it from mobile devices.

Does ETF Action or Morningstar Investor have an API?

ETF Action provides API access for programmatic data retrieval and custom integrations. Morningstar Investor doesn't currently offer an API, so you'll need to use their web interface.

Should I choose ETF Action or Morningstar Investor?

Choose ETF Action if you need Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., and Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.. Go with Morningstar Investor if Screeners: create your own screens using 200+ unique data points; save custom views for portfolios, watchlists, and screeners., and Investment discovery: pre‑filtered investment lists plus the ability to find/compare securities using valuation and performance metrics (described as spanning global company & share‑class data). better fits how you invest.

What asset classes do ETF Action and Morningstar Investor cover?

Both cover ETFs, and Stocks. Morningstar Investor adds coverage for Mutual Funds, Closed-End Funds, and Funds.

Does ETF Action or Morningstar Investor have real-time data?

ETF Action offers real-time data feeds, which is essential for active traders. Morningstar Investor uses delayed or end-of-day data, which works fine for longer-term investors who don't need up-to-the-second quotes.

Can I export data from ETF Action and Morningstar Investor?

ETF Action supports data exports to Excel, CSV, and PDF. Morningstar Investor has more limited export options.

Which has a better stock screener—ETF Action or Morningstar Investor?

Both ETF Action and Morningstar Investor include stock screeners. Try each to see which filtering options and interface you prefer.

Can I track my portfolio with ETF Action or Morningstar Investor?

Both platforms include portfolio tracking, so you can monitor your holdings, performance, and allocation in one place.

Keep Exploring

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.