★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Source check: MyInvestor checked July 17, 2026
Tool Comparison
ETF Action vs MyInvestor
Pick ETF Action if
ETF Action
Free • From $29/mo · Web · API
- You'd rather start free and only pay if you outgrow it
- Delayed quotes won't cut it; you need real-time data
- You want an API so you can script or automate things
Pick MyInvestor if
MyInvestor
Transaction-priced · Fees vary by offer and jurisdiction · Web · Mobile
- You do a lot of your research from your phone
- You care about brokerage, wealth management, and downloadable tax reports, things ETF Action doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
ETF Action simply does more: 13 categories to MyInvestor's 4, including ETF analysis, ETF factors, and ETF overlap. MyInvestor counters by keeping things simpler. On paper they're closely matched, so let pricing, platform fit, and the details below break the tie.
What readers say
ETF Action
Vote once to reveal the community verdict.
MyInvestor
Vote once to reveal the community verdict.
Key differences at a glance
- Free plan
- ETF Action
- Free trial
- ETF Action14 days
- Broader coverage
- ETF Action13 vs 4 categories
- Mobile app
- MyInvestor
- API access
- ETF Action
- Real-time data
- ETF Action
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $29/mo | Transaction-priced · Fees vary by offer and jurisdiction |
Free tier | Yes | No |
Free trial | 14 days | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | Yes | No |
Broker sync | No | — |
Integrations | Polygon.io (pricing), Bridge (model trading integration) +1 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 13 | 4 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | Europe |
| Data & capabilities | ||
Data quality | 4 signals: Latency: Real-time and End of Day, Granularity: EOD +2 more | — |
Capabilities | 5 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +3 more | — |
| Try it | Visit ETF Action | Visit MyInvestor |
Where each one shines
What ETF Action and MyInvestor each do best.ShowHide
Where each one shines
What ETF Action and MyInvestor each do best.What ETF Action does best
- Research coverage for ETFs through global category channels covering size and style, regions, countries, sectors, industries, themes, fixed income, non-traditional assets, commodities, and crypto.
- Look-through holdings analytics to inspect factor, style, sector, industry, country, and concentration exposure inside funds and models.
- Comparison tools for ETF overlap across individual funds or full model portfolios to understand hidden duplication and concentration risk.
- Monitoring ETF flows, trading volumes, ADV, daily refreshes, and T+1 flow timing from the platform dashboards.
- Screeners, watchlists, fund dashboards, Excel or CSV exports, and live indicative FMV quote context where plan limits allow.
What MyInvestor does best
- Thousands of whole-share stocks and UCITS ETFs across Spain, Europe, the U.S., Canada and other supported exchanges.
- Stock trades at 0.12% with a €3 minimum and €25 maximum.
- ETF and eligible ETP trades at 0.12% with a €1 minimum and €25 maximum.
- No maintenance, custody, inactivity or dividend-receipt fee from MyInvestor.
- Spanish annual tax reporting and W-8BEN handling for eligible U.S. dividends.
Every detail we compared
Every tracked attribute for ETF Action and MyInvestor, side by side.ShowHide
Every detail we compared
Every tracked attribute for ETF Action and MyInvestor, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsStocks | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | Europe |
Coverage details | Exchanges: ARCX, XNAS, and BATSIdentifiers: Ticker | Identifiers: Ticker and ISIN |
| Data | ||
Data freshness | Real-timeEnd of Day | Not specified |
Data granularity | EOD | Not specified |
| Access & integrations | ||
Import methods | CSV | Not specified |
Integrations | Polygon.io (pricing)Bridge (model trading integration)RiverFront (model marketplace/partnership) | Not specified |
Export formats | ExcelCSVPDF | PDF |
| Plans & trust | ||
Capability signals | Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposureRebalancingPortfolio factor exposure | Not specified |
Vendor & support | ETF Action, Inc.Country: USFounded 2018Support: Email | MyInvestor Banco, S.A.Country: SpainSupport: Phone and Email |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free“Free / Basic” | Free“Standard” |
| Entry paid plan | $29/mo“DIY” | €7.99/mo“Premium” |
| Tier 2 | $99/mo“Advisor Pro” | — |
| Tier 3 | $199/mo“Model Builder” | — |
| Top plan | Subscription“Enterprise” | — |
| Free trial | 14 days | — |
Questions we keep getting
What's the difference between ETF Action and MyInvestor?
ETF Action leans toward ETF analysis, ETF factors, and ETF overlap, while MyInvestor puts more weight on brokerage, portfolio, and wealth management. They overlap in 1 categories, so for most people it comes down to workflow preference and price.
Is ETF Action or MyInvestor free to use?
ETF Action has a free tier, so you can get started without paying anything. MyInvestor is paid-only. If budget matters, start with ETF Action and see how far it takes you before opening your wallet.
Can I use ETF Action or MyInvestor on my phone?
MyInvestor lists a dedicated mobile app, so it travels better. ETF Action doesn't list a dedicated mobile app; its documented access is web and API.
Does ETF Action or MyInvestor have an API?
ETF Action has an API for programmatic access and custom integrations. MyInvestor doesn't, so you're working through its interface.
Should I choose ETF Action or MyInvestor?
It depends on what you're after. Pick ETF Action if ETF analysis and ETF factors matter to you; go with MyInvestor if you'd rather have brokerage and wealth management. And if you only need the basics both share, let price decide.
Does ETF Action or MyInvestor have real-time data?
ETF Action offers real-time data, which matters if you trade actively. MyInvestor runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Can I export data from ETF Action and MyInvestor?
ETF Action exports to Excel and CSV. MyInvestor is stingier about getting data out.
Which has a better stock screener: ETF Action or MyInvestor?
ETF Action has a stock screener for surfacing ideas; MyInvestor doesn't, and focuses its energy elsewhere.
Can I track my portfolio with ETF Action or MyInvestor?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
Keep researching
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.