★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Source checks: ETF Action checked August 4, 2026 · Simply Wall St checked July 29, 2026
Tool Comparison
ETF Action vs Simply Wall St
Pick ETF Action if
ETF Action
Free • From $29/mo · Web · API
- Delayed quotes won't cut it; you need real-time data
- You want an API so you can script or automate things
- You care about ETF analysis, ETF factors, and ETF overlap, things Simply Wall St doesn't offer
Pick Simply Wall St if
Simply Wall St
Free • From $120/yr · Web · Mobile
- You want the cheaper way in: plans start at $10/mo instead of $29/mo
- You do a lot of your research from your phone
- You care about stock ideas, financials, and valuation models, things ETF Action doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
ETF Action and Simply Wall St cover a lot of the same ground (8 shared categories, including screeners, data visualizations, and portfolio), so for the basics you won't go far wrong with either. Simply Wall St simply does more: 19 categories to ETF Action's 13, including stock ideas, financials, and valuation models, plus a mobile app. ETF Action counters by keeping things simpler.
What readers say
ETF Action
Vote once to reveal the community verdict.
Simply Wall St
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Key differences at a glance
- Cheaper paid plan
- Simply Wall St$10/mo vs $29/mo
- Free trial
- Simply Wall St7 days
- Broader coverage
- Simply Wall St19 vs 13 categories
- Mobile app
- Simply Wall St
- API access
- ETF Action
- Real-time data
- ETF Action
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $29/mo | Free • From $120/yr |
Free tier | Yes | Yes |
Free trial | — | 7 days |
Plan limits | — | 15 limits: Free: company reports per month: 5, Free: portfolios: 1 +13 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | Yes | No |
Broker sync | No | Yes |
Integrations | Polygon.io (pricing), Bridge (model trading integration) +1 more | Plaid, SnapTrade +6 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Long-term Investors +3 more |
Categories covered | 13 | 19 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, Africa |
| Data & capabilities | ||
Data quality | 4 signals: Latency: Real-time and End of Day, Granularity: EOD +2 more | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | — | S&P Global Market Intelligence |
Capabilities | 5 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +3 more | 6 signals: Universe builder, Broker sync +4 more |
Security | — | Encryption in transit |
| Try it | Visit ETF Action | Visit Simply Wall St |
Where each one shines
What ETF Action and Simply Wall St each do best.ShowHide
Where each one shines
What ETF Action and Simply Wall St each do best.What ETF Action does best
- Research coverage for ETFs through global category channels covering size and style, regions, countries, sectors, industries, themes, fixed income, non-traditional assets, commodities, and crypto.
- Look-through holdings analytics to inspect factor, style, sector, industry, country, and concentration exposure inside funds and models.
- Comparison tools for ETF overlap across individual funds or full model portfolios to understand hidden duplication and concentration risk.
- Monitoring ETF flows, trading volumes, ADV, daily refreshes, and T+1 flow timing from the platform dashboards.
- Screeners, watchlists, fund dashboards, Excel or CSV exports, and live indicative FMV quote context where plan limits allow.
What Simply Wall St does best
- Research coverage for global stocks through visual company reports that summarize valuation, future growth, past performance, financial health, and dividends.
- The Snowflake report format to move from a high-level visual score into detailed sections, methodology notes, financials, risks, and supporting data.
- Discovery tools for ideas through curated themes such as undervalued companies, dividend stocks, insider buying, sectors, industries, and thematic lists.
- The stock screener to filter by market, industry, value, growth, income, risk, and other fundamental metrics, with saved screeners and alerts on paid plans.
- Tracking portfolios with visual dashboards, portfolio Snowflake views, performance versus market, diversification, sector and region exposure, and holding-level fundamentals.
Every detail we compared
Every tracked attribute for ETF Action and Simply Wall St, side by side.ShowHide
Every detail we compared
Every tracked attribute for ETF Action and Simply Wall St, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsStocks | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACAfrica |
Coverage details | Exchanges: ARCX, XNAS, and BATSIdentifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | Real-timeEnd of Day | End of Day |
Data granularity | EOD | EOD |
Pricing sources | Not specified | Vendor |
Data partners | Not specified | S&P Global Market Intelligence |
| Access & integrations | ||
Import methods | CSV | BrokerOAuthCSVManual |
Integrations | Polygon.io (pricing)Bridge (model trading integration)RiverFront (model marketplace/partnership) | PlaidSnapTradeRobinhoodFidelityInteractive BrokersCharles SchwabE*TRADEVanguard |
Export formats | ExcelCSVPDF | ExcelPDF |
| Plans & trust | ||
Security & compliance | Not specified | Encryption in transit |
Capability signals | Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposureRebalancingPortfolio factor exposure | Universe builderBroker syncPortfolio attributionTax lotsMulti-currencyCost basis: FIFO |
Vendor & support | ETF Action, Inc.Country: USFounded 2018Support: Email | Simply Wall Street Pty LtdCountry: AustraliaFounded 2014Support: Email |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free“Free / Basic” | Freecompany reports per month: 5 · portfolios: 1 · +3 more |
| Entry paid plan | $29/mo“DIY” | $120/yr≈ $10/mo“Premium”company reports per month: 30 · portfolios: 3 · +3 more |
| Tier 2 | $99/mo“Advisor Pro” | $240/yr≈ $20/mo“Unlimited”company reports per month: Unlimited · portfolios: Unlimited · +3 more |
| Tier 3 | $199/mo“Model Builder” | — |
| Top plan | Subscription“Enterprise” | — |
| Free trial | — | 7 days |
Questions we keep getting
What's the difference between ETF Action and Simply Wall St?
ETF Action leans toward ETF analysis, ETF factors, and ETF overlap, while Simply Wall St puts more weight on stock ideas, screeners, and data visualizations. They overlap in 8 categories, so for most people it comes down to workflow preference and price.
How much do ETF Action and Simply Wall St cost?
Good news: both ETF Action and Simply Wall St have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use ETF Action or Simply Wall St on my phone?
Simply Wall St lists a dedicated mobile app, so it travels better. ETF Action doesn't list a dedicated mobile app; its documented access is web and API.
Does ETF Action or Simply Wall St have an API?
ETF Action has an API for programmatic access and custom integrations. Simply Wall St doesn't, so you're working through its interface.
Should I choose ETF Action or Simply Wall St?
It depends on what you're after. Pick ETF Action if ETF analysis and ETF factors matter to you; go with Simply Wall St if you'd rather have stock ideas and financials. And if you only need the basics both share, let price decide.
Does ETF Action or Simply Wall St have real-time data?
ETF Action offers real-time data, which matters if you trade actively. Simply Wall St runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Can I export data from ETF Action and Simply Wall St?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Can ETF Action or Simply Wall St connect to my broker?
Simply Wall St syncs with brokers automatically. With ETF Action, you're entering holdings by hand or importing files.
Which has a better stock screener: ETF Action or Simply Wall St?
Both ETF Action and Simply Wall St include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF Action or Simply Wall St?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
Keep researching
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.