Tool Comparison
Euromonitor (Passport) vs GuruFocus
- Paid from
- —
- Free plan
- No
- Platforms
- Web, API
Best if
- Paid from
- $45.75/mo
- Free plan
- Yes
- Platforms
- Web, Mobile, API
Best if
- You'd rather start free and only pay if you outgrow it
- You do a lot of your research from your phone
- You want stock ideas, screeners, and ETF screeners.
Pick Euromonitor (Passport) instead if
Euromonitor (Passport)
Subscription, One-time · Web · API
- Go this way if you prefer a simpler, more focused tool.
Start here
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You'd rather start free and only pay if you outgrow it
- You do a lot of your research from your phone
- You want stock ideas, screeners, and ETF screeners.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
Euromonitor (Passport) and GuruFocus cover a lot of the same ground (3 shared categories, APIs & data feeds, macro data, and AI research), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to Euromonitor (Passport)'s 3, including stock ideas, screeners, and ETF screeners, plus a mobile app. Euromonitor (Passport) counters by keeping things simpler.
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Euromonitor (Passport)
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Key differences at a glance
- Free plan
- GuruFocus
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus49 vs 3 categories
- Mobile app
- GuruFocus
- Broker sync
- GuruFocus
- Asset coverage
- GuruFocusAdds stocks and ETFs
What Euromonitor (Passport) does best
- Research on industries, economies, countries, consumers, sales channels, companies, brands, and product categories.
- Market sizes, forecasts, company shares, brand shares, category growth, and country or industry comparisons where the subscription includes them.
- Passport AI answers questions from entitled Passport research and links each response to the source reports, data, and written analysis.
- Passport AI can explain its interpretation, list the datasets and report sections used, state its assumptions, and answer in multiple languages.
- The Passport Statistics API delivers market-size, company-share, and brand-share data from the customer's subscription.
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Subscription, One-time | Free • From $549/yr |
Free tier | No | Yes |
Free trial | — | 7 days |
Plan limits | — | 57 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +55 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | Yes | Yes |
Broker sync | No | Yes |
Integrations | Microsoft 365 Copilot Agent and MCP | GuruFocus Data API, GuruFocus MCP Server +3 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +9 more |
Categories covered | 3 | 49 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | — | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | — | 5 partners: QuoteMedia, Morningstar +3 more |
Capabilities | — | 9 signals: Custom formulas, Ranking backtests +7 more |
Security | — | Status page and Encryption in transit |
| Try it | Visit Euromonitor (Passport) | Visit GuruFocus |
Standout features
The best features of Euromonitor (Passport) and GuruFocus.ShowHide
Standout features
What Euromonitor (Passport) does best
- Research on industries, economies, countries, consumers, sales channels, companies, brands, and product categories.
- Market sizes, forecasts, company shares, brand shares, category growth, and country or industry comparisons where the subscription includes them.
- Passport AI answers questions from entitled Passport research and links each response to the source reports, data, and written analysis.
- Passport AI can explain its interpretation, list the datasets and report sections used, state its assumptions, and answer in multiple languages.
- The Passport Statistics API delivers market-size, company-share, and brand-share data from the customer's subscription.
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
All details
Every attribute we track for Euromonitor (Passport) and GuruFocus.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | Other | StocksETFsBondsMutual FundsOptionsFundsOther |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Not specified | Identifiers: Ticker and CIK |
| Data | ||
Data freshness | Not specified | End of Day |
Data granularity | Not specified | EOD |
Pricing sources | Not specified | ExchangeVendorModel |
Data partners | Not specified | QuoteMediaMorningstarRefinitivFREDSEC / local regulators |
| Access & integrations | ||
API protocols | REST | REST |
API auth & delivery | Auth: OAuth2 | Auth: APIKeySDKs: Python and GoDocs |
Import methods | Not specified | CSVBrokerOAuthManual |
Integrations | Microsoft 365 Copilot AgentMCP | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade |
Export formats | ExcelPDFPowerPoint | CSVExcelJSON |
| Plans & trust | ||
Security & compliance | Not specified | Status pageEncryption in transit |
Capability signals | Not specified | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more |
Vendor & support | Euromonitor International LtdCountry: United KingdomFounded 1972Support: Email | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum |
Curation ratings | Methodology 4/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | — | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more |
| Entry paid plan | Subscription“Passport (Subscription)” | $549/yr≈ $45.75/mo“Premium”billing: Annual only · region price: $549/year for USA, Asia, or Europe; $369/year for several other regions · +7 more |
| Tier 2 | One-time“Individual Reports” | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more |
| Tier 3 | — | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more |
| Tier 4 | — | Subscription“Premium Plus”billing: Annual only · public price: Current rendered pricing could not establish the Premium Plus amount · +4 more |
| Tier 5 | — | Subscription“Professional”billing: Annual only · public price: Current rendered pricing could not establish the Professional amount · +1 more |
| Top plan | — | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more |
| Custom / enterprise | — | Contact sales“Custom API / Enterprise Package” |
| Free trial | — | 7 days |
Questions we keep getting
What's the difference between Euromonitor (Passport) and GuruFocus?
Euromonitor (Passport) leans toward APIs & data feeds, macro data, and AI research, while GuruFocus puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 3 categories, so for most people it comes down to workflow preference and price.
Is Euromonitor (Passport) or GuruFocus free to use?
GuruFocus has a free tier, so you can get started without paying anything. Euromonitor (Passport) is paid-only. If budget matters, start with GuruFocus and see how far it takes you before opening your wallet.
Can I use Euromonitor (Passport) or GuruFocus on my phone?
GuruFocus lists a dedicated mobile app, so it travels better. Euromonitor (Passport) doesn't list a dedicated mobile app; its documented access is web and API.
Do Euromonitor (Passport) and GuruFocus have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose Euromonitor (Passport) or GuruFocus?
It depends on what you're after. Pick Euromonitor (Passport) if you prefer its overall approach; go with GuruFocus if you'd rather have stock ideas and screeners. And if you only need the basics both share, let price decide.
What asset classes do Euromonitor (Passport) and GuruFocus cover?
Both cover other. GuruFocus adds stocks, ETFs, and bonds on top.
Can I export data from Euromonitor (Passport) and GuruFocus?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Can Euromonitor (Passport) or GuruFocus connect to my broker?
GuruFocus syncs with brokers automatically. With Euromonitor (Passport), you're entering holdings by hand or importing files.
Which has a better stock screener: Euromonitor (Passport) or GuruFocus?
GuruFocus has a stock screener for surfacing ideas; Euromonitor (Passport) doesn't, and focuses its energy elsewhere.
Can I track my portfolio with Euromonitor (Passport) or GuruFocus?
GuruFocus handles portfolio tracking. Euromonitor (Passport) is really a research tool; you'd track your portfolio elsewhere.
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