★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
Fey vs Zacks (Zacks.com)
Pick Fey if
Fey
Contact for pricing · Desktop · Web
- You care about news sentiment, improved filings, and AI research, things Zacks (Zacks.com) doesn't offer
Pick Zacks (Zacks.com) if
Zacks (Zacks.com)
Free • From $20.75/mo · Web · Mobile
- You'd rather start free and only pay if you outgrow it
- You do a lot of your research from your phone
- You care about ETF screeners, scores, and ETF analysis, things Fey doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
Fey and Zacks (Zacks.com) cover a lot of the same ground (9 shared categories, including screeners, portfolio, and watchlist), so for the basics you won't go far wrong with either. The real difference is focus: only Fey gives you news sentiment and improved filings, and only Zacks (Zacks.com) gives you ETF screeners and scores.
What readers say
Fey
Vote once to reveal the community verdict.
Zacks (Zacks.com)
Vote once to reveal the community verdict.
Key differences at a glance
- Free plan
- Zacks (Zacks.com)
- Free trial
- Zacks (Zacks.com)30 days
- Mobile app
- Zacks (Zacks.com)
- Desktop app
- Fey
- Broker sync
- Fey
- Global coverage
- Zacks (Zacks.com)
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Contact for pricing | Free • From $20.75/mo |
Free tier | No | Yes |
Free trial | — | 30 days |
Plan limits | — | 4 limits: Premium Annual: annual price usd: 249, Ultimate Monthly: trial promo: $1 for 30 days shown on current product page +2 more |
| Platforms & access | ||
Web app | Yes | Yes |
Desktop app | Yes | No |
Mobile app | No | Yes |
API access | No | No |
Broker sync | Yes | No |
Integrations | Plaid, Interactive Brokers +1 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 13 | 12 |
Regions | North America | North America, Europe |
| Data & capabilities | ||
Data quality | 5 signals: Latency: Real-time and End of Day, Granularity: Minute and EOD +3 more | 3 signals: Latency: Real-time and End of Day, Granularity: EOD +1 more |
Capabilities | 5 signals: Universe builder, Factors: Value, Growth, Momentum, Quality, and Size +3 more | Factors: Value, Momentum, and Growth |
Security | Data residency: Other | — |
| Try it | Visit Fey | Visit Zacks (Zacks.com) |
Where each one shines
What Fey and Zacks (Zacks.com) each do best.ShowHide
Where each one shines
What Fey and Zacks (Zacks.com) each do best.What Fey does best
- Fey as a historical reference for AI investing UX rather than a live product to buy; standalone signups are closed after the Wealthsimple acquisition.
- Research tools for studying its Finder workflow, which turned plain-English prompts like undervalued tech with insider buying into editable stock screens.
- Comparison tools for AI earnings workflows, including instant press-release summaries, live earnings calls, transcripts, and transcript summaries.
- Views for reviewing how Fey approached SEC filing research with on-demand AI summaries for 10-K and 10-Q sections such as revenue, strengths, challenges, and risks.
- The Portfolio Analyze concept as a model for benchmarking holdings, surfacing factor tilts, scanning mispricings, and prioritizing P&L-relevant headlines.
What Zacks (Zacks.com) does best
- The Zacks Rank system from #1 to #5 and Zacks Industry Rank on company pages to frame earnings-revision-driven research.
- Comparison tools for Value, Growth, and Momentum Style Scores alongside the rank when screening or reviewing individual stocks.
- Screening for stocks, ETFs, and mutual funds with hundreds of filters, with 45+ Premium Screens gated behind paid access.
- Direct access to ticker pages with analyst forecasts, earnings estimates, price targets, company research, and related market context.
- Views for reviewing Price-Consensus-EPS Surprise charts that connect historical estimates, actual earnings, and surprise patterns.
Every detail we compared
Every tracked attribute for Fey and Zacks (Zacks.com), side by side.ShowHide
Every detail we compared
Every tracked attribute for Fey and Zacks (Zacks.com), side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFs | StocksETFsMutual Funds |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North America | North AmericaEurope |
Coverage details | Countries: US and CAIdentifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | Real-timeEnd of Day | Real-timeEnd of Day |
Data granularity | MinuteEOD | EOD |
| Access & integrations | ||
Import methods | BrokerOAuthPlaidManual | Manual |
Integrations | PlaidInteractive BrokersE*TRADE | Not specified |
Export formats | Excel | Not specified |
| Plans & trust | ||
Security & compliance | Data residency: Other | Not specified |
Capability signals | Universe builderFactors: Value, Growth, Momentum, Quality, and SizeBroker syncPortfolio factor exposureAI summaries: Filings, Transcripts, and News | Factors: Value, Momentum, and Growth |
Vendor & support | Fey Labs, Inc.Country: CanadaFounded 2021Support: Email | Zacks Investment Research |
Curation ratings | Methodology 3/5Reliability 4/5UX 5/5 | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | — | Free |
| Entry paid plan | — | $20.75/mo“Premium Annual”annual price usd: 249 |
| Tier 2 | — | $41.25/mo“Investor Collection Annual” |
| Tier 3 | — | $59/mo“Investor Collection Monthly” |
| Tier 4 | — | $249.58/mo“Ultimate Annual”annual price usd: 2,995 · trial promo: $1 for 30 days shown on current product page |
| Top plan | — | $299/mo“Ultimate Monthly”trial promo: $1 for 30 days shown on current product page |
| Custom / enterprise | Contact sales“Standalone Fey” | — |
| Free trial | — | 30 days |
Questions we keep getting
What's the difference between Fey and Zacks (Zacks.com)?
Fey leans toward screeners, portfolio, and watchlist, while Zacks (Zacks.com) puts more weight on screeners, ETF screeners, and watchlist. They overlap in 9 categories, so for most people it comes down to workflow preference and price.
Is Fey or Zacks (Zacks.com) free to use?
Zacks (Zacks.com) has a free tier, so you can get started without paying anything. Fey is paid-only. If budget matters, start with Zacks (Zacks.com) and see how far it takes you before opening your wallet.
Can I use Fey or Zacks (Zacks.com) on my phone?
Zacks (Zacks.com) lists a dedicated mobile app, so it travels better. Fey doesn't list a dedicated mobile app; its documented access is desktop and web.
Should I choose Fey or Zacks (Zacks.com)?
It depends on what you're after. Pick Fey if news sentiment and improved filings matter to you; go with Zacks (Zacks.com) if you'd rather have ETF screeners and scores. And if you only need the basics both share, let price decide.
What asset classes do Fey and Zacks (Zacks.com) cover?
Both cover stocks and ETFs. Zacks (Zacks.com) adds mutual funds on top.
Do Fey and Zacks (Zacks.com) offer real-time data?
Yes, both serve real-time market data, so either works when timing matters.
Which covers international markets: Fey or Zacks (Zacks.com)?
Zacks (Zacks.com) has documented international coverage (North America and Europe), so it's the safer bet if you hold non-US stocks. Fey is more region-specific, mainly North America.
Can I export data from Fey and Zacks (Zacks.com)?
Fey exports to Excel. Zacks (Zacks.com) is stingier about getting data out.
Can Fey or Zacks (Zacks.com) connect to my broker?
Fey syncs with brokers automatically. With Zacks (Zacks.com), you're entering holdings by hand or importing files.
Which has a better stock screener: Fey or Zacks (Zacks.com)?
Both Fey and Zacks (Zacks.com) include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with Fey or Zacks (Zacks.com)?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
Keep researching
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.