★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
FT Markets (Markets data - Financial Times) vs GuruFocus
Pick FT Markets (Markets data - Financial Times) instead if
FT Markets (Markets data - Financial Times)
Free • Paid plans available · Web · Mobile
- You care about compounding calculator, something GuruFocus doesn't offer
Start here
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You want an API so you can script or automate things
- You care about stock ideas, top analysts, and stock comparison, things FT Markets (Markets data - Financial Times) doesn't offer
- You're a long-term investor who cares more about fundamentals than headlines
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
FT Markets (Markets data - Financial Times) and GuruFocus cover a lot of the same ground (9 shared categories, including portfolio, watchlist, and alerts), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to FT Markets (Markets data - Financial Times)'s 10, including stock ideas, top analysts, and stock comparison. FT Markets (Markets data - Financial Times) counters by being completely free.
What readers say
FT Markets (Markets data - Financial Times)
Vote once to reveal the community verdict.
GuruFocus
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Key differences at a glance
- Broker sync
- GuruFocus
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus49 vs 10 categories
- API access
- GuruFocus
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • Paid plans available | Free • From $549/yr |
Free tier | Yes | Yes |
Free trial | — | 7 days |
Plan limits | — | 49 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +47 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | No | Yes |
Broker sync | No | Yes |
Integrations | — | GuruFocus Data API, GuruFocus MCP Server +3 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +9 more |
Categories covered | 10 | 49 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | 4 signals: Latency: 15-min Delayed and End of Day, Granularity: EOD +2 more | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | — | 5 partners: QuoteMedia, Morningstar +3 more |
Capabilities | Universe builder | 9 signals: Custom formulas, Ranking backtests +7 more |
Security | — | Status page and Encryption in transit |
| Try it | Visit FT Markets (Markets data - Financial Times) | Visit GuruFocus |
Where each one shines
What FT Markets (Markets data - Financial Times) and GuruFocus each do best.ShowHide
Where each one shines
What FT Markets (Markets data - Financial Times) and GuruFocus each do best.What FT Markets (Markets data - Financial Times) does best
- Tracking global equities, ETFs, mutual funds, bonds, commodities, and currencies through FT market pages.
- Watchlists, portfolio tracking, alerts, equity screeners, fund screeners, and a compound growth calculator from the markets tools hub.
- Tools for building watchlists and manual portfolios with a free FT account, then connect instrument pages to related FT news.
- Support for setting price or news alerts and manage delivery through the site or myFT email preferences.
- World Markets and sector pages for interactive charts, overlays, and performance comparisons.
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
Every detail we compared
Every tracked attribute for FT Markets (Markets data - Financial Times) and GuruFocus, side by side.ShowHide
Every detail we compared
Every tracked attribute for FT Markets (Markets data - Financial Times) and GuruFocus, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsMutual FundsBondsCommoditiesCurrencies | StocksETFsBondsMutual FundsOptionsFundsOther |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Identifiers: Ticker | Identifiers: Ticker and CIK |
| Data | ||
Data freshness | 15-min DelayedEnd of Day | End of Day |
Data granularity | EOD | EOD |
Pricing sources | Not specified | ExchangeVendorModel |
Data partners | Not specified | QuoteMediaMorningstarRefinitivFREDSEC / local regulators |
| Access & integrations | ||
API protocols | Not specified | REST |
API auth & delivery | Not specified | Auth: APIKeySDKs: Python and GoDocs |
Import methods | Manual | CSVBrokerOAuthManual |
Integrations | Not specified | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade |
Export formats | PDF | CSVExcelJSON |
| Plans & trust | ||
Security & compliance | Not specified | Status pageEncryption in transit |
Capability signals | Universe builder | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more |
Vendor & support | The Financial Times Ltd.Country: United KingdomSupport: Email | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum |
Curation ratings | Methodology 4/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free“Free (Registered)” | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more |
| Entry paid plan | Subscription“FT Digital (Subscriber)” | $549/yr≈ $45.75/mo“Premium”billing: Annual only · data api requests: 200/month included with Premium membership · +2 more |
| Tier 2 | — | $1398/yr≈ $116.50/mo“Premium Plus”billing: Annual only · data api requests: 500/month included with Premium Plus membership · +2 more |
| Tier 3 | — | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more |
| Tier 4 | — | $2448/yr≈ $204/mo“Professional”billing: Annual only · data api requests: 2,000/month included with Professional membership |
| Tier 5 | — | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more |
| Top plan | — | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more |
| Custom / enterprise | — | Contact sales“Custom API / Enterprise Package” |
| Free trial | — | 7 days |
Questions we keep getting
What's the difference between FT Markets (Markets data - Financial Times) and GuruFocus?
FT Markets (Markets data - Financial Times) leans toward portfolio, watchlist, and alerts, while GuruFocus puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 9 categories, so for most people it comes down to workflow preference and price.
How much do FT Markets (Markets data - Financial Times) and GuruFocus cost?
Good news: both FT Markets (Markets data - Financial Times) and GuruFocus have free plans, so you can run them side by side and only pay if you hit a wall.
Does FT Markets (Markets data - Financial Times) or GuruFocus have an API?
GuruFocus has an API for programmatic access and custom integrations. FT Markets (Markets data - Financial Times) doesn't, so you're working through its interface.
Should I choose FT Markets (Markets data - Financial Times) or GuruFocus?
It depends on what you're after. Pick FT Markets (Markets data - Financial Times) if compounding calculator matter to you; go with GuruFocus if you'd rather have stock ideas and top analysts. And if you only need the basics both share, let price decide.
What asset classes do FT Markets (Markets data - Financial Times) and GuruFocus cover?
Both cover stocks, ETFs, mutual funds, and bonds. FT Markets (Markets data - Financial Times) also handles commodities and currencies. GuruFocus adds options, funds, and other on top.
Can I export data from FT Markets (Markets data - Financial Times) and GuruFocus?
GuruFocus exports to CSV and Excel. FT Markets (Markets data - Financial Times) is stingier about getting data out.
Can FT Markets (Markets data - Financial Times) or GuruFocus connect to my broker?
GuruFocus syncs with brokers automatically. With FT Markets (Markets data - Financial Times), you're entering holdings by hand or importing files.
Which has a better stock screener: FT Markets (Markets data - Financial Times) or GuruFocus?
Both FT Markets (Markets data - Financial Times) and GuruFocus include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with FT Markets (Markets data - Financial Times) or GuruFocus?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.