BEST INVESTING TOOLS COMPARISON

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Checked September 24, 2026

Tool Comparison

FT Markets (Markets data - Financial Times) vs GuruFocus

Paid from
—
Free plan
Yes
Platforms
Web, Mobile

Best if

  • You want compounding calculator.

GuruFocus

TestedMost versatile pick
Review & pricing
Paid from
$45.75/mo
Free plan
Yes
Platforms
Web, Mobile, API

Best if

  • You want an API so you can script or automate things
  • You want stock ideas, top analysts, and stock comparison.
  • You're a long-term investor who cares more about fundamentals than headlines

Pick FT Markets (Markets data - Financial Times) instead if

FT Markets (Markets data - Financial Times) logo

FT Markets (Markets data - Financial Times)

markets.ft.comTested

Free • Paid plans available · Web · Mobile

  • You want compounding calculator.
Most versatile pick

Start here

GuruFocus logo

GuruFocus

gurufocus.comTested

Free • From $549/yr · Web · Mobile · API

  • You want an API so you can script or automate things
  • You want stock ideas, top analysts, and stock comparison.
  • You're a long-term investor who cares more about fundamentals than headlines

Skip both if: Neither one clicks with how you research; there are strong third options.

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Our take

The bottom line

FT Markets (Markets data - Financial Times) and GuruFocus cover a lot of the same ground (9 shared categories, including portfolio, watchlist, and alerts), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to FT Markets (Markets data - Financial Times)'s 10, including stock ideas, top analysts, and stock comparison. FT Markets (Markets data - Financial Times) counters by being completely free.

What readers say

FT Markets (Markets data - Financial Times)

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GuruFocus

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Key differences at a glance

Broker sync
GuruFocus
Free trial
GuruFocus7 days
Broader coverage
GuruFocus49 vs 10 categories
API access
GuruFocus
Free plan
Both
See the full side-by-side table
FT Markets (Markets data - Financial Times) logo

What FT Markets (Markets data - Financial Times) does best

  1. Tracking global equities, ETFs, mutual funds, bonds, commodities, and currencies through FT market pages.
  2. Watchlists, portfolio tracking, alerts, equity screeners, fund screeners, and a compound growth calculator from the markets tools hub.
  3. Tools for building watchlists and manual portfolios with a free FT account, then connect instrument pages to related FT news.
  4. Email alerts for 52-week highs or lows, unusual trading volume, and moves through the 15-day moving average.
  5. World Markets and sector pages for interactive charts, overlays, and performance comparisons.
GuruFocus logo

What GuruFocus does best

  1. Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
  2. The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
  3. ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
  4. Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
  5. Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.

Side by side

Pricing & plans
Starting price
Free • Paid plans available
Free • From $549/yr
Free tier
Yes
Yes
Free trial
—
7 days
Platforms & access
Web app
Yes
Yes
Mobile app
Yes
Yes
API access
No
Yes
Broker sync
No
Yes
Integrations
—
GuruFocus Data API, GuruFocus MCP Server +3 more
Coverage & data
Asset types
StocksETFsMutual FundsBondsCommoditiesCurrencies
StocksETFsBondsMutual FundsOptionsFundsOther
Target audience
Not specified
Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more
Data freshness
15-min DelayedEnd of Day
End of Day
Data granularity
EOD
EOD
Export formats
Not specified
CSVExcelJSON

Pricing comparison

Free plan
Free“Free (Registered)”
Free
Entry paid plan
Subscription“FT Digital (Subscriber)”
$549/yr≈ $45.75/mo“Premium”
Tier 2
—
$200/mo“Data API Builder”
Tier 3
—
$2000/mo“Data API Commercial”
Tier 4
—
Subscription“Premium Plus”
Tier 5
—
Subscription“Professional”
Top plan
—
$100 per unit“Data API Pay As You Go”
Custom / enterprise
—
Contact sales“Custom API / Enterprise Package”
Free trial
—
7 days

See for yourself

Side by side

Price, platforms, data, and market coverage.
Show
Side-by-side comparison of FT Markets (Markets data - Financial Times) and GuruFocus
Attribute
FT Markets (Markets data - Financial Times) logo
FT Markets (Markets data - Financial Times)
GuruFocus logo
GuruFocus
Pricing & plans
Starting price
Free • Paid plans availableFree • From $549/yr
Free tier
YesYes
Free trial
—7 days
Plan limits
—57 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +55 more
Platforms & access
Web app
YesYes
Mobile app
YesYes
API access
NoYes
Broker sync
NoYes
Integrations
—GuruFocus Data API, GuruFocus MCP Server +3 more
Audience & fit
Experience level
Beginner, Intermediate, AdvancedBeginner, Intermediate, Advanced
Best for
—Retail Traders, Pro Retail +9 more
Categories covered
1049
Regions
North America, Europe, APAC, LatAm, Middle East, AfricaNorth America, Europe, APAC, LatAm, Middle East, Africa
Data & capabilities
Data quality
4 signals: Latency: 15-min Delayed and End of Day, Granularity: EOD +2 more5 signals: Latency: End of Day, Granularity: EOD +3 more
Data partners
—5 partners: QuoteMedia, Morningstar +3 more
Capabilities
Universe builder9 signals: Custom formulas, Ranking backtests +7 more
Security
—Status page and Encryption in transit
Try itVisit FT Markets (Markets data - Financial Times)Visit GuruFocus

Standout features

The best features of FT Markets (Markets data - Financial Times) and GuruFocus.
Show
FT Markets (Markets data - Financial Times) logo

What FT Markets (Markets data - Financial Times) does best

  1. Tracking global equities, ETFs, mutual funds, bonds, commodities, and currencies through FT market pages.
  2. Watchlists, portfolio tracking, alerts, equity screeners, fund screeners, and a compound growth calculator from the markets tools hub.
  3. Tools for building watchlists and manual portfolios with a free FT account, then connect instrument pages to related FT news.
  4. Email alerts for 52-week highs or lows, unusual trading volume, and moves through the 15-day moving average.
  5. World Markets and sector pages for interactive charts, overlays, and performance comparisons.
GuruFocus logo

What GuruFocus does best

  1. Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
  2. The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
  3. ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
  4. Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
  5. Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.

All details

Every attribute we track for FT Markets (Markets data - Financial Times) and GuruFocus.
Show
Attribute
FT Markets (Markets data - Financial Times) logo
FT Markets (Markets data - Financial Times)
GuruFocus logo
GuruFocus
Coverage & fit
Asset types
StocksETFsMutual FundsBondsCommoditiesCurrencies
StocksETFsBondsMutual FundsOptionsFundsOther
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediateAdvanced
Target audience
Not specified
Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more
Regions
North AmericaEuropeAPACLatAmMiddle EastAfrica
North AmericaEuropeAPACLatAmMiddle EastAfrica
Coverage details
Identifiers: Ticker
Identifiers: Ticker and CIK
Data
Data freshness
15-min DelayedEnd of Day
End of Day
Data granularity
EOD
EOD
Pricing sources
Not specified
ExchangeVendorModel
Data partners
Not specified
QuoteMediaMorningstarRefinitivFREDSEC / local regulators
Access & integrations
API protocols
Not specified
REST
API auth & delivery
Not specified
Auth: APIKeySDKs: Python and GoDocs
Import methods
Manual
CSVBrokerOAuthManual
Integrations
Not specified
GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade
Export formats
Not specified
CSVExcelJSON
Plans & trust
Security & compliance
Not specified
Status pageEncryption in transit
Capability signals
Universe builder
Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more
Vendor & support
The Financial Times Ltd.Country: United KingdomSupport: Email
GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum
Curation ratings
Methodology 4/5Reliability 4/5UX 4/5
Not specified

Green tags are exclusive to that tool in this comparison.

Pricing

Plans, billing, free trials, and monthly prices.
Show
Plan-by-plan pricing comparison of FT Markets (Markets data - Financial Times) and GuruFocus
Tier
FT Markets (Markets data - Financial Times) logo
FT Markets (Markets data - Financial Times)Cheaper start
GuruFocus logo
GuruFocus
Free plan
Free“Free (Registered)”
Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more
Entry paid plan
Subscription“FT Digital (Subscriber)”
$549/yr≈ $45.75/mo“Premium”billing: Annual only · region price: $549/year for USA, Asia, or Europe; $369/year for several other regions · +7 more
Tier 2—
$200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more
Tier 3—
$2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more
Tier 4—
Subscription“Premium Plus”billing: Annual only · public price: Current rendered pricing could not establish the Premium Plus amount · +4 more
Tier 5—
Subscription“Professional”billing: Annual only · public price: Current rendered pricing could not establish the Professional amount · +1 more
Top plan—
$100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more
Custom / enterprise—
Contact sales“Custom API / Enterprise Package”
Free trial—7 days

Questions we keep getting

What's the difference between FT Markets (Markets data - Financial Times) and GuruFocus?

FT Markets (Markets data - Financial Times) leans toward portfolio, watchlist, and alerts, while GuruFocus puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 9 categories, so for most people it comes down to workflow preference and price.

How much do FT Markets (Markets data - Financial Times) and GuruFocus cost?

Good news: both FT Markets (Markets data - Financial Times) and GuruFocus have free plans, so you can run them side by side and only pay if you hit a wall.

Does FT Markets (Markets data - Financial Times) or GuruFocus have an API?

GuruFocus has an API for programmatic access and custom integrations. FT Markets (Markets data - Financial Times) doesn't, so you're working through its interface.

Should I choose FT Markets (Markets data - Financial Times) or GuruFocus?

It depends on what you're after. Pick FT Markets (Markets data - Financial Times) if compounding calculator matter to you; go with GuruFocus if you'd rather have stock ideas and top analysts. And if you only need the basics both share, let price decide.

What asset classes do FT Markets (Markets data - Financial Times) and GuruFocus cover?

Both cover stocks, ETFs, mutual funds, and bonds. FT Markets (Markets data - Financial Times) also handles commodities and currencies. GuruFocus adds options, funds, and other on top.

Can I export data from FT Markets (Markets data - Financial Times) and GuruFocus?

GuruFocus exports to CSV and Excel. FT Markets (Markets data - Financial Times) is stingier about getting data out.

Can FT Markets (Markets data - Financial Times) or GuruFocus connect to my broker?

GuruFocus syncs with brokers automatically. With FT Markets (Markets data - Financial Times), you're entering holdings by hand or importing files.

Which has a better stock screener: FT Markets (Markets data - Financial Times) or GuruFocus?

Both FT Markets (Markets data - Financial Times) and GuruFocus include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.

Can I track my portfolio with FT Markets (Markets data - Financial Times) or GuruFocus?

Yes, both do portfolio tracking: holdings, performance, and allocation in one place.

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.