Tool Comparison
Google Finance vs Koyfin
- Paid from
- —
- Free plan
- Yes
- Platforms
- Web, Mobile
Best if
- You want stock comparison, news sentiment, and improved filings.
- You're a long-term investor who cares more about fundamentals than headlines
- Paid from
- $39/mo
- Free plan
- Yes
- Platforms
- Web, Mobile
Best if
- You want screeners, ETF screeners, and custom dashboards.
- You've outgrown the basics and want pro-level depth
Pick Google Finance if
Google Finance
Free · Web · Mobile
- You want stock comparison, news sentiment, and improved filings.
- You're a long-term investor who cares more about fundamentals than headlines
Pick Koyfin if
Koyfin
Free • From $468/yr · Web · Mobile
- You want screeners, ETF screeners, and custom dashboards.
- You've outgrown the basics and want pro-level depth
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Our take
The bottom line
Google Finance and Koyfin cover a lot of the same ground (10 shared categories, including portfolio, watchlist, and data visualizations), so for the basics you won't go far wrong with either. Koyfin simply does more: 20 categories to Google Finance's 17, including screeners, ETF screeners, and custom dashboards. Google Finance counters by being completely free.
What readers say
Google Finance
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Koyfin
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Key differences at a glance
- Broader coverage
- Koyfin20 vs 17 categories
- Free plan
- Both
What Google Finance does best
- Tracking stocks, ETFs, mutual funds, crypto, currencies, futures, commodities, bonds, prediction markets, and indexes where Google has coverage.
- Create custom watchlists by following securities, then use Google Finance as a lightweight market dashboard for names you already monitor.
- Build portfolios manually or import holdings from CSV, PDF, or screenshots, then review value, returns, allocation, related news, and comparisons.
- AI Research in the newer Google Finance experience for follow-up questions, Deep Search-style research reports, market summaries, sentiment, earnings highlights, and financial-report context.
- Tools to compare securities directly on charts and review regional equities, currencies, crypto, futures, and top movers.
What Koyfin does best
- Tools for building customizable dashboards, watchlists, charts, and market monitors across global equities, ETFs, funds, fixed income, FX, commodities, crypto, indices, and economics.
- Screening for more than 100,000 global securities with thousands of criteria, with stock and ETF screening on paid plans and mutual-fund screening in Advisor tiers.
- Advanced charts with technical indicators, fundamentals, valuation measures, analyst estimates, price targets, templates, sharing, and downloads where vendor licenses allow.
- Research coverage for companies with financial analysis pages, customizable financial templates, news, filings, transcripts, analyst data, short interest, and AI transcript summaries on paid plans.
- Tracking portfolios with grouping, notes, summary rows, alerts, custom data series, uploaded CSV price history, and mobile portfolio monitoring.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free | Free • From $468/yr |
Free tier | Yes | Yes |
Free trial | — | — |
Plan limits | Free: sign in: Custom watchlists, deeper financial insights, and full AI Research fe... and Free: availability: Classic and Beta/new Google Finance experiences may vary by country,... | 24 limits: Free: watchlists: 2, Free: screens: 2 +22 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | No | No |
Broker sync | — | Yes |
Integrations | — | Schwab, Altruist +6 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Long-term Investors +3 more | Retail Traders, Pro Retail +6 more |
Categories covered | 17 | 20 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | 3 signals: Latency: Real-time, 15-min Delayed, and End of Day, Granularity: EOD +1 more | Latency: Real-time, 15-min Delayed, and End of Day and Adjustments: TotalReturn |
Data partners | 10 partners: Morningstar, ICE Data Services +8 more | 6 partners: S&P Global Market Intelligence, Morningstar +4 more |
Capabilities | Multi-currency and AI summaries: Filings, Transcripts, and News | 7 signals: Universe builder, Broker sync +5 more |
Security | — | 4 signals: SOC2, Data residency: US +2 more |
| Try it | Visit Google Finance | Visit Koyfin |
Standout features
The best features of Google Finance and Koyfin.ShowHide
Standout features
What Google Finance does best
- Tracking stocks, ETFs, mutual funds, crypto, currencies, futures, commodities, bonds, prediction markets, and indexes where Google has coverage.
- Create custom watchlists by following securities, then use Google Finance as a lightweight market dashboard for names you already monitor.
- Build portfolios manually or import holdings from CSV, PDF, or screenshots, then review value, returns, allocation, related news, and comparisons.
- AI Research in the newer Google Finance experience for follow-up questions, Deep Search-style research reports, market summaries, sentiment, earnings highlights, and financial-report context.
- Tools to compare securities directly on charts and review regional equities, currencies, crypto, futures, and top movers.
What Koyfin does best
- Tools for building customizable dashboards, watchlists, charts, and market monitors across global equities, ETFs, funds, fixed income, FX, commodities, crypto, indices, and economics.
- Screening for more than 100,000 global securities with thousands of criteria, with stock and ETF screening on paid plans and mutual-fund screening in Advisor tiers.
- Advanced charts with technical indicators, fundamentals, valuation measures, analyst estimates, price targets, templates, sharing, and downloads where vendor licenses allow.
- Research coverage for companies with financial analysis pages, customizable financial templates, news, filings, transcripts, analyst data, short interest, and AI transcript summaries on paid plans.
- Tracking portfolios with grouping, notes, summary rows, alerts, custom data series, uploaded CSV price history, and mobile portfolio monitoring.
All details
Every attribute we track for Google Finance and Koyfin.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsMutual FundsBondsCommoditiesCurrenciesCryptosFutures+1 more | StocksETFsMutual FundsClosed-End FundsBondsCurrenciesCommoditiesFutures+1 more |
Experience | BeginnerIntermediate | BeginnerIntermediateAdvanced |
Target audience | Retail TradersLong-term InvestorsGrowth InvestorsValue InvestorsStudents/Researchers | Retail TradersPro RetailInstitutional InvestorsAnalystsAsset ManagersFinancial AdvisorsRIAs / Wealth FirmsStudents/Researchers |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Identifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | Real-time15-min DelayedEnd of Day | Real-time15-min DelayedEnd of Day |
Data granularity | EOD | Not specified |
Pricing sources | ExchangeVendor | Not specified |
Data partners | MorningstarICE Data ServicesRefinitivCME GroupCoinMarketCapTipRanksUnusual WhalesS&P Global Market Intelligence+2 more | S&P Global Market IntelligenceMorningstarFREDTrading EconomicsTrueFXPolygon.io |
| Access & integrations | ||
Import methods | ManualCSV | ManualCSVCustodian |
Integrations | Not specified | SchwabAltruistTradePMRInteractive BrokersBlack DiamondOrionFidelityAddepar |
Export formats | Not specified | CSVImagePDF |
| Plans & trust | ||
Security & compliance | Not specified | SOC2Data residency: USEncryption at restEncryption in transit |
Capability signals | Multi-currencyAI summaries: Filings, Transcripts, and News | Universe builderBroker syncYield curvesAI summaries: TranscriptsHouseholdingModel portfoliosClient reporting |
Vendor & support | Google | Koyfin, Inc.Country: United StatesFounded 2016Support: Email |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Freesign in: Custom watchlists, deeper financial insights, and full AI Research fe... · availability: Classic and Beta/new Google Finance experiences may vary by country,... | Freewatchlists: 2 · screens: 2 · +5 more |
| Entry paid plan | — | $468/yr≈ $39/mo“Plus”financials years: 10 · estimates years: 10 · +5 more |
| Tier 2 | — | $948/yr≈ $79/mo“Premium”alerts: 500 · custom securities: Unlimited |
| Tier 3 | — | $2508/yr≈ $209/mo“Advisor Core”alerts: 500 · reports per month: 10 · +2 more |
| Top plan | — | $3588/yr≈ $299/mo“Advisor Pro”alerts: 500 · reports per month: 200 · +2 more |
| Custom / enterprise | — | Contact sales“Teams” |
Alternatives
Free alternatives
Questions we keep getting
What's the difference between Google Finance and Koyfin?
Google Finance leans toward portfolio, watchlist, and stock comparison, while Koyfin puts more weight on screeners, ETF screeners, and data visualizations. They overlap in 10 categories, so for most people it comes down to workflow preference and price.
How much do Google Finance and Koyfin cost?
Good news: both Google Finance and Koyfin have free plans, so you can run them side by side and only pay if you hit a wall.
Which is better for beginners: Google Finance or Koyfin?
Honestly, neither is aimed at beginners. Expect a learning curve either way; that's the trade-off for the depth they offer.
Should I choose Google Finance or Koyfin?
It depends on what you're after. Pick Google Finance if stock comparison and news sentiment matter to you; go with Koyfin if you'd rather have screeners and ETF screeners. And if you only need the basics both share, let price decide.
What asset classes do Google Finance and Koyfin cover?
Both cover stocks, ETFs, mutual funds, and bonds. Google Finance also handles other. Koyfin adds closed-end funds on top.
Do Google Finance and Koyfin offer real-time data?
Yes, both serve real-time market data, so either works when timing matters.
Can I export data from Google Finance and Koyfin?
Koyfin exports to CSV. Google Finance is stingier about getting data out.
Which has a better stock screener: Google Finance or Koyfin?
Koyfin has a stock screener for surfacing ideas; Google Finance doesn't, and focuses its energy elsewhere.
Can I track my portfolio with Google Finance or Koyfin?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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