BEST INVESTING TOOLS COMPARISON

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Source checks: GuruFocus checked September 24, 2026 · MarketBeat checked September 30, 2026

Tool Comparison

GuruFocus vs MarketBeat

GuruFocus

TestedMost versatile pick
Review & pricing
Paid from
$45.75/mo
Free plan
Yes
Platforms
Web, Mobile, API

Best if

  • You do a lot of your research from your phone
  • You want an API so you can script or automate things
  • You want stock ideas, top analysts, and ETF comparison.
Paid from
$20.75/mo
Free plan
Yes
Platforms
Web

Best if

  • You want the cheaper way in: plans start at $20.75/mo instead of $45.75/mo
Most versatile pick

Start here

GuruFocus logo

GuruFocus

gurufocus.comTested

Free • From $549/yr · Web · Mobile · API

  • You do a lot of your research from your phone
  • You want an API so you can script or automate things
  • You want stock ideas, top analysts, and ETF comparison.

Pick MarketBeat instead if

MarketBeat logo

MarketBeat

marketbeat.com

Free • From $249/yr · Web

  • You want the cheaper way in: plans start at $20.75/mo instead of $45.75/mo

Skip both if: Neither one clicks with how you research; there are strong third options.

See alternatives

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Our take

The bottom line

GuruFocus and MarketBeat cover a lot of the same ground (14 shared categories, including screeners, ETF screeners, and stock comparison), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to MarketBeat's 14, including stock ideas, top analysts, and ETF comparison, plus a mobile app. MarketBeat counters by starting cheaper at $20.75/mo.

What readers say

GuruFocus

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MarketBeat

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Key differences at a glance

Cheaper paid plan
MarketBeat$20.75/mo vs $45.75/mo
Free trial
GuruFocus7 days
Broader coverage
GuruFocus49 vs 14 categories
Mobile app
GuruFocus
API access
GuruFocus
Asset coverage
GuruFocusAdds bonds and mutual funds
See the full side-by-side table
GuruFocus logo

What GuruFocus does best

  1. Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
  2. The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
  3. ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
  4. Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
  5. Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
MarketBeat logo

What MarketBeat does best

  1. Review ratings and price targets.
  2. Filter stocks and dividend candidates.
  3. Compare companies side by side.
  4. Inspect earnings and dividend histories.
  5. Follow updates for selected stocks.

Side by side

Pricing & plans
Starting price
Free • From $549/yr
Free • From $249/yr
Free tier
Yes
Yes
Free trial
7 days
—
Platforms & access
Web app
Yes
Yes
Mobile app
Yes
No
API access
Yes
No
Broker sync
Yes
Yes
Integrations
GuruFocus Data API, GuruFocus MCP Server +3 more
Plaid
Coverage & data
Asset types
StocksETFsBondsMutual FundsOptionsFundsOther
StocksETFs
Target audience
Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more
Retail TradersAnalysts
Data freshness
End of Day
Not specified
Data granularity
EOD
Not specified
Export formats
CSVExcelJSON
CSVExcel

Pricing comparison

Tier
MarketBeatCheaper start
Free plan
Free
Free“Free / Daily Ratings”
Entry paid plan
$549/yr≈ $45.75/mo“Premium”
$249/yr≈ $20.75/mo“All Access”
Tier 2
$200/mo“Data API Builder”
$29/mo“All Access”
Tier 3
$2000/mo“Data API Commercial”
—
Tier 4
Subscription“Premium Plus”
—
Tier 5
Subscription“Professional”
—
Top plan
$100 per unit“Data API Pay As You Go”
—
Custom / enterprise
Contact sales“Custom API / Enterprise Package”
—
Free trial
7 days
—

See for yourself

Side by side

Price, platforms, data, and market coverage.
Show
Side-by-side comparison of GuruFocus and MarketBeat
Attribute
GuruFocus logo
GuruFocus
MarketBeat logo
MarketBeat
Pricing & plans
Starting price
Free • From $549/yrFree • From $249/yr
Free tier
YesYes
Free trial
7 days—
Plan limits
57 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +55 moreFree / Daily Ratings: watchlist stocks: 10
Platforms & access
Web app
YesYes
Mobile app
YesNo
API access
YesNo
Broker sync
YesYes
Integrations
GuruFocus Data API, GuruFocus MCP Server +3 morePlaid
Audience & fit
Experience level
Beginner, Intermediate, AdvancedBeginner, Intermediate
Best for
Retail Traders, Pro Retail +9 moreRetail Traders and Analysts
Categories covered
4914
Regions
North America, Europe, APAC, LatAm, Middle East, AfricaNorth America, Europe
Data & capabilities
Data quality
5 signals: Latency: End of Day, Granularity: EOD +3 more—
Data partners
5 partners: QuoteMedia, Morningstar +3 more—
Capabilities
9 signals: Custom formulas, Ranking backtests +7 moreBroker sync
Security
Status page and Encryption in transit—
Try itVisit GuruFocusVisit MarketBeat

Standout features

The best features of GuruFocus and MarketBeat.
Show
GuruFocus logo

What GuruFocus does best

  1. Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
  2. The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
  3. ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
  4. Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
  5. Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
MarketBeat logo

What MarketBeat does best

  1. Review ratings and price targets.
  2. Filter stocks and dividend candidates.
  3. Compare companies side by side.
  4. Inspect earnings and dividend histories.
  5. Follow updates for selected stocks.

All details

Every attribute we track for GuruFocus and MarketBeat.
Show
Attribute
GuruFocus logo
GuruFocus
MarketBeat logo
MarketBeat
Coverage & fit
Asset types
StocksETFsBondsMutual FundsOptionsFundsOther
StocksETFs
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediate
Target audience
Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more
Retail TradersAnalysts
Regions
North AmericaEuropeAPACLatAmMiddle EastAfrica
North AmericaEurope
Coverage details
Identifiers: Ticker and CIK
Countries: US, CA, and GBIdentifiers: Ticker
Data
Data freshness
End of Day
Not specified
Data granularity
EOD
Not specified
Pricing sources
ExchangeVendorModel
Not specified
Data partners
QuoteMediaMorningstarRefinitivFREDSEC / local regulators
Not specified
Access & integrations
API protocols
REST
Not specified
API auth & delivery
Auth: APIKeySDKs: Python and GoDocs
Not specified
Import methods
CSVBrokerOAuthManual
Plaid
Integrations
GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade
Plaid
Export formats
CSVExcelJSON
CSVExcel
Plans & trust
Security & compliance
Status pageEncryption in transit
Not specified
Capability signals
Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more
Broker sync
Vendor & support
GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum
MarketBeat Media, LLCSupport: Email and Phone

Green tags are exclusive to that tool in this comparison.

Pricing

Plans, billing, free trials, and monthly prices.
Show
Plan-by-plan pricing comparison of GuruFocus and MarketBeat
Tier
GuruFocus logo
GuruFocus
MarketBeat logo
MarketBeatCheaper start
Free plan
Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more
Free“Free / Daily Ratings”watchlist stocks: 10
Entry paid plan
$549/yr≈ $45.75/mo“Premium”billing: Annual only · region price: $549/year for USA, Asia, or Europe; $369/year for several other regions · +7 more
$249/yr≈ $20.75/mo“All Access”
Tier 2
$200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more
$29/mo“All Access”
Tier 3
$2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more
—
Tier 4
Subscription“Premium Plus”billing: Annual only · public price: Current rendered pricing could not establish the Premium Plus amount · +4 more
—
Tier 5
Subscription“Professional”billing: Annual only · public price: Current rendered pricing could not establish the Professional amount · +1 more
—
Top plan
$100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more
—
Custom / enterprise
Contact sales“Custom API / Enterprise Package”
—
Free trial7 days—

Questions we keep getting

What's the difference between GuruFocus and MarketBeat?

GuruFocus leans toward stock ideas, screeners, and ETF screeners, while MarketBeat puts more weight on screeners, ETF screeners, and analyst ratings & price targets. They overlap in 14 categories, so for most people it comes down to workflow preference and price.

How much do GuruFocus and MarketBeat cost?

Good news: both GuruFocus and MarketBeat have free plans, so you can run them side by side and only pay if you hit a wall.

Which is better for beginners: GuruFocus or MarketBeat?

Honestly, neither is aimed at beginners. Expect a learning curve either way; that's the trade-off for the depth they offer.

Can I use GuruFocus or MarketBeat on my phone?

GuruFocus lists a dedicated mobile app, so it travels better. MarketBeat doesn't list a dedicated mobile app; its documented access is web.

Does GuruFocus or MarketBeat have an API?

GuruFocus has an API for programmatic access and custom integrations. MarketBeat doesn't, so you're working through its interface.

Should I choose GuruFocus or MarketBeat?

It depends on what you're after. Pick GuruFocus if stock ideas and top analysts matter to you; go with MarketBeat if you prefer its overall approach. And if you only need the basics both share, let price decide.

What asset classes do GuruFocus and MarketBeat cover?

Both cover stocks and ETFs. GuruFocus also handles bonds, mutual funds, and options.

Can I export data from GuruFocus and MarketBeat?

Yes, both export to spreadsheets (CSV and Excel), which is handy if you like running your own numbers.

Can GuruFocus or MarketBeat connect to my broker?

Yes, both connect to brokers, so your portfolio syncs automatically instead of you keying in every trade.

Which has a better stock screener: GuruFocus or MarketBeat?

Both GuruFocus and MarketBeat include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.

Can I track my portfolio with GuruFocus or MarketBeat?

Yes, both do portfolio tracking: holdings, performance, and allocation in one place.

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.