★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
GuruFocus vs Marketgenius
GuruFocus
Best for stock ideas and screeners
Free • From $549/yr
Marketgenius
Best for data visualizations and institutional ownership
Free
GuruFocus
Best for stock ideas and screeners
Free • From $549/yr
Marketgenius
Best for data visualizations and institutional ownership
Free
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The verdict
The bottom line
GuruFocus and Marketgenius cover a lot of the same ground (9 shared categories, including data visualizations, institutional ownership, and dividends), so for the basics you won't go far wrong with either. GuruFocus simply does more: 48 categories to Marketgenius's 9, including stock ideas, screeners, and ETF screeners, plus a mobile app. Marketgenius counters by being completely free.
Key differences at a glance
- Mobile app
- GuruFocus
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus48 vs 9 categories
- API access
- GuruFocus
- Real-time data
- Marketgenius
- Global coverage
- GuruFocus
Choose
GuruFocus if…
- You do a lot of your research from your phone
- You want an API so you can script or automate things
- You care about stock ideas, screeners, and ETF screeners, things Marketgenius doesn't offer
- You've outgrown the basics and want pro-level depth
Comparison snapshot
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $549/yr | Free |
Free tier | Yes | Yes |
Free trial | 7 days | — |
Plan limits | 41 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +39 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | No |
API access | Yes | No |
Broker sync | Yes | — |
Integrations | GuruFocus Data API, GuruFocus MCP Server +3 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate |
Best for | Retail Traders, Pro Retail +9 more | Retail Traders and Pro Retail |
Categories covered | 48 | 9 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America |
| Data & capabilities | ||
Data quality | 5 signals: Latency: End of Day, Granularity: EOD +3 more | Latency: Real-time |
Data partners | 5 partners: QuoteMedia, Morningstar +3 more | — |
Capabilities | 8 signals: Custom formulas, Ranking backtests +6 more | — |
Security | Status page and Encryption in transit | — |
| Try it | Visit GuruFocus | Visit Marketgenius |
Standout features
What GuruFocus does best
- Research global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- Use the All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency.
- Use GF Score to compare stocks through a 0-100 framework built around financial strength, profitability, growth, valuation, and momentum.
- Use GF Value to frame fair value from historical multiples, past returns, and analyst estimates, then classify stocks by valuation range.
What Marketgenius does best
- Browse stock heatmaps for major U.S. indices such as the S&P 500, Nasdaq 100, and Dow 30.
- Explore superinvestor portfolio heatmaps for public portfolios such as Berkshire Hathaway, Bill Ackman, Carl Icahn, Cathie Wood, Michael Burry, and others listed in the profile.
- Use tile size and color to spot outliers by performance, valuation, profitability, and other available metrics.
- Switch heatmap metrics beyond percent change, including examples such as price-to-book and gross profit margin.
- Open stock pages for market cap, P/E, PEG, revenue, EPS, cash flow, margins, and other basic fundamentals.
Data & access details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsMutual FundsOptionsFundsOther | Stocks |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediate |
Target audience | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more | Retail TradersPro Retail |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North America |
Coverage details | Identifiers: Ticker and CIK | Countries: USIdentifiers: Ticker |
| Data | ||
Data freshness | End of Day | Real-time |
Data granularity | EOD | Not specified |
Pricing sources | ExchangeVendorModel | Not specified |
Data partners | QuoteMediaMorningstarRefinitivFREDSEC / local regulators | Not specified |
| Access & integrations | ||
API protocols | REST | Not specified |
API auth & delivery | Auth: APIKeySDKs: Python and GoDocs | Not specified |
Import methods | CSVBrokerOAuthManual | Not specified |
Integrations | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade | Not specified |
Export formats | CSVExcelJSON | Not specified |
| Plans & trust | ||
Security & compliance | Status pageEncryption in transit | Not specified |
Capability signals | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesAI summaries: Transcripts | Not specified |
Vendor & support | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum | Support: Email |
Green tags are exclusive to that tool in this comparison.
Pricing breakdown
$549/yr
Starting price
Plans & pricing
- portfolio limit: Up to 3 portfolios with 25 stocks each for free members
- data api requests: 100/month included in the Free API package
- +1 more
- billing: Annual only
- data api requests: 200/month included with Premium membership
- +2 more
- billing: Annual only
- data api requests: 500/month included with Premium Plus membership
- +2 more
- billing: Annual only
- data api requests: 2,000/month included with Professional membership
- requests: 100/month
- billing: Billed annually
- monthly request limit: No limit
- +10 more
- billing: Billed annually
- monthly request limit: No limit
- +1 more
- initial top up: $100 credit
- company profile: $0.10/request
- +10 more
Free
Lower starting price
Plans & pricing
Pricing not published
Coverage overlap
Shared categories
9Where the two tools cover the same ground.
GuruFocus strengths
39What you only get with GuruFocus.
Marketgenius strengths
0What you only get with Marketgenius.
No unique categories.
Community category leaders
Vote sentiment comparison
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Frequently Asked Questions
What's the difference between GuruFocus and Marketgenius?
GuruFocus leans toward stock ideas, screeners, and ETF screeners, while Marketgenius puts more weight on data visualizations, institutional ownership, and financials. They overlap in 9 categories, so for most people it comes down to workflow preference and price.
How much do GuruFocus and Marketgenius cost?
Good news: both GuruFocus and Marketgenius have free plans, so you can run them side by side and only pay if you hit a wall.
Which is better for beginners: GuruFocus or Marketgenius?
Honestly, neither is aimed at beginners. Expect a learning curve either way; that's the trade-off for the depth they offer.
Can I use GuruFocus or Marketgenius on my phone?
GuruFocus lists a dedicated mobile app, so it travels better. Marketgenius doesn't list a dedicated mobile app; its documented access is web.
Does GuruFocus or Marketgenius have an API?
GuruFocus has an API for programmatic access and custom integrations. Marketgenius doesn't, so you're working through its interface.
Should I choose GuruFocus or Marketgenius?
It depends on what you're after. Pick GuruFocus if stock ideas and screeners matter to you; go with Marketgenius if you prefer its overall approach. And if you only need the basics both share, let price decide.
What asset classes do GuruFocus and Marketgenius cover?
Both cover stocks. GuruFocus also handles ETFs, bonds, and mutual funds.
Does GuruFocus or Marketgenius have real-time data?
Marketgenius offers real-time data, which matters if you trade actively. GuruFocus runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Which covers international markets: GuruFocus or Marketgenius?
GuruFocus has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. Marketgenius is more region-specific, mainly North America.
Can I export data from GuruFocus and Marketgenius?
GuruFocus exports to CSV and Excel. Marketgenius is stingier about getting data out.
Which has a better stock screener: GuruFocus or Marketgenius?
GuruFocus has a stock screener for surfacing ideas; Marketgenius doesn't, and focuses its energy elsewhere.
Can I track my portfolio with GuruFocus or Marketgenius?
GuruFocus handles portfolio tracking. Marketgenius is really a research tool; you'd track your portfolio elsewhere.
Other tools you might like
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.