★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
GuruFocus vs Marketlog
Pick GuruFocus if
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You want an API so you can script or automate things
- You care about stock ideas, screeners, and ETF screeners, things Marketlog doesn't offer
Pick Marketlog if
Marketlog
Free • From $79.99/yr · Web · Mobile
- You want the cheaper way in: plans start at $6.67/mo instead of $45.75/mo
- Delayed quotes won't cut it; you need real-time data
- You care about risk metrics, monte carlo, and compounding calculator, things GuruFocus doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
GuruFocus and Marketlog cover a lot of the same ground (15 shared categories, including data visualizations, portfolio, and watchlist), so for the basics you won't go far wrong with either. GuruFocus simply does more: 48 categories to Marketlog's 18, including stock ideas, screeners, and ETF screeners. Marketlog counters by starting cheaper at $6.67/mo.
What readers say
GuruFocus
Vote once to reveal the community verdict.
Marketlog
Vote once to reveal the community verdict.
Key differences at a glance
- Cheaper paid plan
- Marketlog$6.67/mo vs $45.75/mo
- Broader coverage
- GuruFocus48 vs 18 categories
- API access
- GuruFocus
- Real-time data
- Marketlog
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $549/yr | Free • From $79.99/yr |
Free tier | Yes | Yes |
Free trial | 7 days | 7 days |
Plan limits | 47 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +45 more | 19 limits: Free: portfolios: 1, Free: holdings: 12 +17 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | Yes | No |
Broker sync | Yes | Yes |
Integrations | GuruFocus Data API, GuruFocus MCP Server +3 more | Yodlee, Fidelity Investments +5 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +9 more | Retail Traders, Pro Retail +4 more |
Categories covered | 48 | 18 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | 5 signals: Latency: End of Day, Granularity: EOD +3 more | 5 signals: Latency: Real-time and End of Day, Granularity: Minute and EOD +3 more |
Data partners | 5 partners: QuoteMedia, Morningstar +3 more | Yodlee and Third-party data licensors |
Capabilities | 8 signals: Custom formulas, Ranking backtests +6 more | 3 signals: Monte Carlo, Broker sync +1 more |
Security | Status page and Encryption in transit | Encryption at rest and Encryption in transit |
| Try it | Visit GuruFocus | Visit Marketlog |
Where each one shines
What GuruFocus and Marketlog each do best.ShowHide
Where each one shines
What GuruFocus and Marketlog each do best.What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency.
- GF Score to compare stocks through a 0-100 framework built around financial strength, profitability, growth, valuation, and momentum.
- GF Value to frame fair value from historical multiples, past returns, and analyst estimates, then classify stocks by valuation range.
What Marketlog does best
- Tracking portfolios across stocks, ETFs, options, bonds, funds, forex, crypto, indices, and other assets on web, iOS, and Android.
- Enter transactions manually or connect supported brokerage and bank accounts through Marketlog’s data provider.
- Broker and bank connectivity for 2,000+ supported institutions, with examples such as Fidelity, E*TRADE, Vanguard, Schwab, Interactive Brokers, and Robinhood.
- Monitoring gains, drawdowns, returns, diversification, goals, target allocation, benchmarking, and daily or weekly portfolio email updates.
- Tracking dividends automatically with dividend calendars, upcoming payment alerts, yield notifications, and a broad symbol universe.
Every detail we compared
Every tracked attribute for GuruFocus and Marketlog, side by side.ShowHide
Every detail we compared
Every tracked attribute for GuruFocus and Marketlog, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsMutual FundsOptionsFundsOther | StocksETFsOptionsBondsFundsCurrenciesCryptosOther |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more | Retail TradersPro RetailLong-term InvestorsDividend InvestorsDay TradersSwing Traders |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Identifiers: Ticker and CIK | 26 countriesIdentifiers: Ticker and CUSIP |
| Data | ||
Data freshness | End of Day | Real-timeEnd of Day |
Data granularity | EOD | MinuteEOD |
Pricing sources | ExchangeVendorModel | VendorManual |
Data partners | QuoteMediaMorningstarRefinitivFREDSEC / local regulators | YodleeThird-party data licensors |
| Access & integrations | ||
API protocols | REST | Not specified |
API auth & delivery | Auth: APIKeySDKs: Python and GoDocs | Not specified |
Import methods | CSVBrokerOAuthManual | BrokerOAuthManual |
Integrations | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade | YodleeFidelity InvestmentsE*TRADE from Morgan StanleyVanguardSchwabInteractive BrokersRobinhood |
Export formats | CSVExcelJSON | Image |
| Plans & trust | ||
Security & compliance | Status pageEncryption in transit | Encryption at restEncryption in transit |
Capability signals | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesAI summaries: Transcripts | Monte CarloBroker syncMulti-currency |
Vendor & support | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum | Myfxbook Ltd.Country: IsraelSupport: Email |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more | Freeportfolios: 1 · holdings: 12 · +3 more |
| Entry paid plan | $549/yr≈ $45.75/mo“Premium”billing: Annual only · data api requests: 200/month included with Premium membership · +2 more | $79.99/yr≈ $6.67/mo“Plus Annual”portfolios: 2 · holdings: Unlimited · +2 more |
| Tier 2 | $1398/yr≈ $116.50/mo“Plus / Premium Plus”billing: Annual only · data api requests: 500/month included with Premium Plus membership · +2 more | $7.99/mo“Plus Monthly”portfolios: 2 · holdings: Unlimited · +2 more |
| Tier 3 | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +10 more | $179.99/yr≈ $15/mo“Pro Annual”portfolios: 10 · holdings: Unlimited · +1 more |
| Tier 4 | $2448/yr≈ $204/mo“Pro / Professional”billing: Annual only · data api requests: 2,000/month included with Professional membership | $17.99/mo“Pro Monthly”portfolios: 10 · holdings: Unlimited · +1 more |
| Tier 5 | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more | — |
| Top plan | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more | — |
| Custom / enterprise | Contact sales“Custom API / Enterprise Package” | — |
| Free trial | 7 days | 7 days |
Questions we keep getting
What's the difference between GuruFocus and Marketlog?
GuruFocus leans toward stock ideas, screeners, and ETF screeners, while Marketlog puts more weight on portfolio, watchlist, and institutional ownership. They overlap in 15 categories, so for most people it comes down to workflow preference and price.
How much do GuruFocus and Marketlog cost?
Good news: both GuruFocus and Marketlog have free plans, so you can run them side by side and only pay if you hit a wall.
Does GuruFocus or Marketlog have an API?
GuruFocus has an API for programmatic access and custom integrations. Marketlog doesn't, so you're working through its interface.
Should I choose GuruFocus or Marketlog?
It depends on what you're after. Pick GuruFocus if stock ideas and screeners matter to you; go with Marketlog if you'd rather have risk metrics and monte carlo. And if you only need the basics both share, let price decide.
What asset classes do GuruFocus and Marketlog cover?
Both cover stocks, ETFs, bonds, and options. GuruFocus also handles mutual funds. Marketlog adds currencies and cryptos on top.
Does GuruFocus or Marketlog have real-time data?
Marketlog offers real-time data, which matters if you trade actively. GuruFocus runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Can I export data from GuruFocus and Marketlog?
GuruFocus exports to CSV and Excel. Marketlog is stingier about getting data out.
Can GuruFocus or Marketlog connect to my broker?
Yes, both connect to brokers, so your portfolio syncs automatically instead of you keying in every trade.
Is GuruFocus or Marketlog better for day trading?
Marketlog is the one positioned more for active traders. GuruFocus is the better fit if you care less about fast trading workflows and more about a calmer research process.
Which has a better stock screener: GuruFocus or Marketlog?
GuruFocus has a stock screener for surfacing ideas; Marketlog doesn't, and focuses its energy elsewhere.
Can I track my portfolio with GuruFocus or Marketlog?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
Keep researching
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.