BEST INVESTING TOOLS COMPARISON

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Checked September 24, 2026

Tool Comparison

GuruFocus vs Stock Unlock

GuruFocus

TestedMost versatile pick
Review & pricing
Paid from
$45.75/mo
Free plan
Yes
Platforms
Web, Mobile, API

Best if

  • You want an API so you can script or automate things
  • You want stock ideas, ETF screeners, and top analysts.
  • You're a long-term investor who cares more about fundamentals than headlines
Paid from
$7.50/mo
Free plan
Yes
Platforms
Web, Mobile

Best if

  • You want the cheaper way in: plans start at $7.5/mo instead of $45.75/mo
Most versatile pick

Start here

GuruFocus logo

GuruFocus

gurufocus.comTested

Free • From $549/yr · Web · Mobile · API

  • You want an API so you can script or automate things
  • You want stock ideas, ETF screeners, and top analysts.
  • You're a long-term investor who cares more about fundamentals than headlines

Pick Stock Unlock instead if

Stock Unlock logo

Stock Unlock

stockunlock.comTested

Free • From $90/yr · Web · Mobile

  • You want the cheaper way in: plans start at $7.5/mo instead of $45.75/mo

Skip both if: Neither one clicks with how you research; there are strong third options.

See alternatives

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Our take

The bottom line

GuruFocus and Stock Unlock cover a lot of the same ground (17 shared categories, including screeners, stock comparison, and data visualizations), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to Stock Unlock's 17, including stock ideas, ETF screeners, and top analysts. Stock Unlock counters by starting cheaper at $7.5/mo.

What readers say

GuruFocus

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Stock Unlock

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Key differences at a glance

Cheaper paid plan
Stock Unlock$7.5/mo vs $45.75/mo
Free trial
GuruFocus7 days
Broader coverage
GuruFocus49 vs 17 categories
API access
GuruFocus
Asset coverage
GuruFocusAdds bonds and mutual funds
Free plan
Both
See the full side-by-side table
GuruFocus logo

What GuruFocus does best

  1. Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
  2. The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
  3. ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
  4. Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
  5. Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
Stock Unlock logo

What Stock Unlock does best

  1. Research coverage for more than 170,000 stocks and ETFs across 70+ global exchanges, with premium plans extending historical financial depth.
  2. Stock Scores rated from 1 to 5 across valuation, profitability, financial health, growth, dividends, management, and analyst sentiment.
  3. Screening for stocks with 85+ metrics across scores, valuation, dividends, growth, financial health, and other fundamentals.
  4. Research coverage for ETFs through the ETF Screener, which the product navigation and homepage describe as covering 50,000+ global ETFs.
  5. Tools for running built-in DCF models that auto-populate financial data while letting users adjust projection periods, growth assumptions, terminal multiples, required return, and dividend growth.

Side by side

Pricing & plans
Starting price
Free • From $549/yr
Free • From $90/yr
Free tier
Yes
Yes
Free trial
7 days
—
Platforms & access
Web app
Yes
Yes
Mobile app
Yes
Yes
API access
Yes
No
Broker sync
Yes
Yes
Integrations
GuruFocus Data API, GuruFocus MCP Server +3 more
SnapTrade
Coverage & data
Asset types
StocksETFsBondsMutual FundsOptionsFundsOther
StocksETFs
Target audience
Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more
Not specified
Data freshness
End of Day
End of Day
Data granularity
EOD
EOD
Export formats
CSVExcelJSON
Not specified

Pricing comparison

Tier
Stock UnlockCheaper start
Free plan
Free
Free
Entry paid plan
$549/yr≈ $45.75/mo“Premium”
$90/yr≈ $7.50/mo“Pro”
Tier 2
$200/mo“Data API Builder”
$240/yr≈ $20/mo“Unlimited”
Tier 3
$2000/mo“Data API Commercial”
—
Tier 4
Subscription“Premium Plus”
—
Tier 5
Subscription“Professional”
—
Top plan
$100 per unit“Data API Pay As You Go”
—
Custom / enterprise
Contact sales“Custom API / Enterprise Package”
—
Free trial
7 days
—

See for yourself

Side by side

Price, platforms, data, and market coverage.
Show
Side-by-side comparison of GuruFocus and Stock Unlock
Attribute
GuruFocus logo
GuruFocus
Stock Unlock logo
Stock Unlock
Pricing & plans
Starting price
Free • From $549/yrFree • From $90/yr
Free tier
YesYes
Free trial
7 days—
Plan limits
57 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +55 more19 limits: Free: monthly price usd: 0, Free: manual portfolios: 2 +17 more
Platforms & access
Web app
YesYes
Mobile app
YesYes
API access
YesNo
Broker sync
YesYes
Integrations
GuruFocus Data API, GuruFocus MCP Server +3 moreSnapTrade
Audience & fit
Experience level
Beginner, Intermediate, AdvancedBeginner, Intermediate, Advanced
Best for
Retail Traders, Pro Retail +9 more—
Categories covered
4917
Regions
North America, Europe, APAC, LatAm, Middle East, AfricaNorth America, Europe, APAC, LatAm, Middle East, Africa
Data & capabilities
Data quality
5 signals: Latency: End of Day, Granularity: EOD +3 more3 signals: Latency: End of Day, Granularity: EOD +1 more
Data partners
5 partners: QuoteMedia, Morningstar +3 more—
Capabilities
9 signals: Custom formulas, Ranking backtests +7 moreUniverse builder and Broker sync
Security
Status page and Encryption in transit—
Try itVisit GuruFocusVisit Stock Unlock

Standout features

The best features of GuruFocus and Stock Unlock.
Show
GuruFocus logo

What GuruFocus does best

  1. Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
  2. The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
  3. ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
  4. Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
  5. Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
Stock Unlock logo

What Stock Unlock does best

  1. Research coverage for more than 170,000 stocks and ETFs across 70+ global exchanges, with premium plans extending historical financial depth.
  2. Stock Scores rated from 1 to 5 across valuation, profitability, financial health, growth, dividends, management, and analyst sentiment.
  3. Screening for stocks with 85+ metrics across scores, valuation, dividends, growth, financial health, and other fundamentals.
  4. Research coverage for ETFs through the ETF Screener, which the product navigation and homepage describe as covering 50,000+ global ETFs.
  5. Tools for running built-in DCF models that auto-populate financial data while letting users adjust projection periods, growth assumptions, terminal multiples, required return, and dividend growth.

All details

Every attribute we track for GuruFocus and Stock Unlock.
Show
Attribute
GuruFocus logo
GuruFocus
Stock Unlock logo
Stock Unlock
Coverage & fit
Asset types
StocksETFsBondsMutual FundsOptionsFundsOther
StocksETFs
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediateAdvanced
Target audience
Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more
Not specified
Regions
North AmericaEuropeAPACLatAmMiddle EastAfrica
North AmericaEuropeAPACLatAmMiddle EastAfrica
Coverage details
Identifiers: Ticker and CIK
Identifiers: Ticker
Data
Data freshness
End of Day
End of Day
Data granularity
EOD
EOD
Pricing sources
ExchangeVendorModel
Not specified
Data partners
QuoteMediaMorningstarRefinitivFREDSEC / local regulators
Not specified
Access & integrations
API protocols
REST
Not specified
API auth & delivery
Auth: APIKeySDKs: Python and GoDocs
Not specified
Import methods
CSVBrokerOAuthManual
BrokerOAuthCSVManual
Integrations
GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade
SnapTrade
Export formats
CSVExcelJSON
Not specified
Plans & trust
Security & compliance
Status pageEncryption in transit
Not specified
Capability signals
Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more
Universe builderBroker sync
Vendor & support
GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum
Stock Unlock Inc.Support: Email and Chat
Curation ratings
Not specified
Methodology 3/5Reliability 4/5UX 4/5

Green tags are exclusive to that tool in this comparison.

Pricing

Plans, billing, free trials, and monthly prices.
Show
Plan-by-plan pricing comparison of GuruFocus and Stock Unlock
Tier
GuruFocus logo
GuruFocus
Stock Unlock logo
Stock UnlockCheaper start
Free plan
Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more
Freemonthly price usd: 0 · manual portfolios: 2 · +3 more
Entry paid plan
$549/yr≈ $45.75/mo“Premium”billing: Annual only · region price: $549/year for USA, Asia, or Europe; $369/year for several other regions · +7 more
$90/yr≈ $7.50/mo“Pro”monthly price usd: 9 · annual billing monthly equivalent usd: 7.5 · +6 more
Tier 2
$200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more
$240/yr≈ $20/mo“Unlimited”monthly price usd: 24 · annual billing monthly equivalent usd: 20 · +4 more
Tier 3
$2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more
—
Tier 4
Subscription“Premium Plus”billing: Annual only · public price: Current rendered pricing could not establish the Premium Plus amount · +4 more
—
Tier 5
Subscription“Professional”billing: Annual only · public price: Current rendered pricing could not establish the Professional amount · +1 more
—
Top plan
$100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more
—
Custom / enterprise
Contact sales“Custom API / Enterprise Package”
—
Free trial7 days—

Questions we keep getting

What's the difference between GuruFocus and Stock Unlock?

GuruFocus leans toward stock ideas, screeners, and ETF screeners, while Stock Unlock puts more weight on screeners, data visualizations, and stock comparison. They overlap in 17 categories, so for most people it comes down to workflow preference and price.

How much do GuruFocus and Stock Unlock cost?

Good news: both GuruFocus and Stock Unlock have free plans, so you can run them side by side and only pay if you hit a wall.

Does GuruFocus or Stock Unlock have an API?

GuruFocus has an API for programmatic access and custom integrations. Stock Unlock doesn't, so you're working through its interface.

Should I choose GuruFocus or Stock Unlock?

It depends on what you're after. Pick GuruFocus if stock ideas and ETF screeners matter to you; go with Stock Unlock if you prefer its overall approach. And if you only need the basics both share, let price decide.

What asset classes do GuruFocus and Stock Unlock cover?

Both cover stocks and ETFs. GuruFocus also handles bonds, mutual funds, and options.

Can I export data from GuruFocus and Stock Unlock?

GuruFocus exports to CSV and Excel. Stock Unlock is stingier about getting data out.

Can GuruFocus or Stock Unlock connect to my broker?

Yes, both connect to brokers, so your portfolio syncs automatically instead of you keying in every trade.

Which has a better stock screener: GuruFocus or Stock Unlock?

Both GuruFocus and Stock Unlock include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.

Can I track my portfolio with GuruFocus or Stock Unlock?

Yes, both do portfolio tracking: holdings, performance, and allocation in one place.

Feedback

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.