VOL. XCIV, NO. 247
BEST INVESTING TOOLS COMPARISON
Tool details checked August 23, 2026
Tool Comparison
GuruFocus vs StockAlert Pro
Start here
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You do a lot of your research from your phone
- You want ETF screeners, top analysts, and stock comparison.
- You're a long-term investor who cares more about fundamentals than headlines
Pick StockAlert Pro instead if
StockAlert Pro
Free • From $19.99/mo · Web · API
- You want the cheaper way in: plans start at $19.99/mo instead of $45.75/mo
- You want webhooks and playbooks & case studies.
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
GuruFocus and StockAlert Pro cover a lot of the same ground (9 shared categories, including stock ideas, screeners, and data visualizations), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to StockAlert Pro's 11, including ETF screeners, top analysts, and stock comparison, plus a mobile app. StockAlert Pro counters by starting cheaper at $19.99/mo.
What readers say
GuruFocus
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StockAlert Pro
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Key differences at a glance
- Cheaper paid plan
- StockAlert Pro$19.99/mo vs $45.75/mo
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus49 vs 11 categories
- Mobile app
- GuruFocus
- Broker sync
- GuruFocus
- Asset coverage
- GuruFocusAdds bonds and mutual funds
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $549/yr | Free • From $19.99/mo |
Free tier | Yes | Yes |
Free trial | 7 days | — |
Plan limits | 49 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +47 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | No |
API access | Yes | Yes |
Broker sync | Yes | No |
Integrations | GuruFocus Data API, GuruFocus MCP Server +3 more | Slack and n8n |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +9 more | — |
Categories covered | 49 | 11 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe |
| Data & capabilities | ||
Data quality | 5 signals: Latency: End of Day, Granularity: EOD +3 more | 3 signals: Latency: 15-min Delayed and End of Day, Granularity: Minute and EOD +1 more |
Data partners | 5 partners: QuoteMedia, Morningstar +3 more | — |
Capabilities | 9 signals: Custom formulas, Ranking backtests +7 more | — |
Security | Status page and Encryption in transit | Data residency: EU |
| Try it | Visit GuruFocus | Visit StockAlert Pro |
Where each one shines
What GuruFocus and StockAlert Pro each do best.ShowHide
Where each one shines
What GuruFocus and StockAlert Pro each do best.What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
What StockAlert Pro does best
- Create alerts for price, technical, volume, fundamental, dividend, earnings, insider-activity, and scheduled conditions.
- Monitor supported stocks and ETFs during regular, pre-market, and after-hours sessions.
- Use AI equity reports and suggested alerts as research prompts before choosing conditions to activate.
- Run daily watchlist analysis that proposes up to three alert ideas for each tracked symbol.
- Browse a stock and ETF database, an undervalued P/E screen, a dividend calendar, and watchlists.
Every detail we compared
Every tracked attribute for GuruFocus and StockAlert Pro, side by side.ShowHide
Every detail we compared
Every tracked attribute for GuruFocus and StockAlert Pro, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsMutual FundsOptionsFundsOther | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more | Not specified |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEurope |
Coverage details | Identifiers: Ticker and CIK | Countries: US, DE, and GB4 exchangesIdentifiers: Ticker |
| Data | ||
Data freshness | End of Day | 15-min DelayedEnd of Day |
Data granularity | EOD | MinuteEOD |
Pricing sources | ExchangeVendorModel | Not specified |
Data partners | QuoteMediaMorningstarRefinitivFREDSEC / local regulators | Not specified |
| Access & integrations | ||
API protocols | REST | REST |
API auth & delivery | Auth: APIKeySDKs: Python and GoDocs | Auth: APIKeySDKs: TS and PythonWebhooks |
Import methods | CSVBrokerOAuthManual | Not specified |
Integrations | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade | Slackn8n |
Export formats | CSVExcelJSON | JSON |
| Plans & trust | ||
Security & compliance | Status pageEncryption in transit | Data residency: EU |
Capability signals | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more | Not specified |
Vendor & support | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum | Adanos Software GmbHCountry: GermanySupport: Email |
Curation ratings | Not specified | Methodology 3/5Reliability 3/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more | Free“Basic” |
| Entry paid plan | $549/yr≈ $45.75/mo“Premium”billing: Annual only · data api requests: 200/month included with Premium membership · +2 more | $19.99/mo“Premium (Monthly)” |
| Tier 2 | $1398/yr≈ $116.50/mo“Premium Plus”billing: Annual only · data api requests: 500/month included with Premium Plus membership · +2 more | Subscription“Premium (Annual)” |
| Tier 3 | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more | — |
| Tier 4 | $2448/yr≈ $204/mo“Professional”billing: Annual only · data api requests: 2,000/month included with Professional membership | — |
| Tier 5 | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more | — |
| Top plan | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more | — |
| Custom / enterprise | Contact sales“Custom API / Enterprise Package” | — |
| Free trial | 7 days | — |
Questions we keep getting
What's the difference between GuruFocus and StockAlert Pro?
GuruFocus leans toward stock ideas, screeners, and ETF screeners, while StockAlert Pro puts more weight on alerts, calendar, and dividends. They overlap in 9 categories, so for most people it comes down to workflow preference and price.
How much do GuruFocus and StockAlert Pro cost?
Good news: both GuruFocus and StockAlert Pro have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use GuruFocus or StockAlert Pro on my phone?
GuruFocus lists a dedicated mobile app, so it travels better. StockAlert Pro doesn't list a dedicated mobile app; its documented access is web and API.
Do GuruFocus and StockAlert Pro have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose GuruFocus or StockAlert Pro?
It depends on what you're after. Pick GuruFocus if ETF screeners and top analysts matter to you; go with StockAlert Pro if you'd rather have webhooks and playbooks & case studies. And if you only need the basics both share, let price decide.
What asset classes do GuruFocus and StockAlert Pro cover?
Both cover stocks and ETFs. GuruFocus also handles bonds, mutual funds, and options.
Can I export data from GuruFocus and StockAlert Pro?
GuruFocus exports to CSV and Excel. StockAlert Pro is stingier about getting data out.
Can GuruFocus or StockAlert Pro connect to my broker?
GuruFocus syncs with brokers automatically. With StockAlert Pro, you're entering holdings by hand or importing files.
Which has a better stock screener: GuruFocus or StockAlert Pro?
Both GuruFocus and StockAlert Pro include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with GuruFocus or StockAlert Pro?
GuruFocus handles portfolio tracking. StockAlert Pro is really a research tool; you'd track your portfolio elsewhere.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.