VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

View GuruFocus View Sure Dividend Back to Home

Head-to-head

GuruFocus vs Sure Dividend comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

GuruFocus adds Screeners, Stock Comparison, Portfolio, Backtesting, Investor Holdings, US Government Trades, News, Alerts, Calendar, GDP, Interest Rates, Inflation Rates, Unemployment Rates, Commitment of Traders (COT), Yield Curves, Transcripts, Insider Data, 13F, ETF Overview, ETF Holdings, APIs & SDKs, and Sheets / Excel Add-ins coverage that Sure Dividend skips.

Sure Dividend includes Newsletters, and Blogs categories that GuruFocus omits.

GuruFocus highlights: All-in-One Screener with hundreds of filters, historical screening, and custom filter creation., Backtesting with survivorship-bias-free data. Windows vary by plan: up to 3 years for Premium and up to 10 years for Premium Plus. Global coverage spans 80+ countries., and Guru portfolios tracking 13F and mutual fund holdings, real-time picks, and portfolio downloads to Excel..

Sure Dividend is known for: Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus., Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly., and Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters..

GuruFocus has a free tier, while Sure Dividend requires a paid plan.

GuruFocus ships a mobile app. Sure Dividend is web/desktop only.

GuruFocus

gurufocus.com

Editor’s pick Hands-on review

A global equity research and value-investing platform with robust screening, backtesting, and portfolio tools. Features and data access depend on plan tier—Premium vs. Premium Plus—while enterprise-level users can license data directly via API. Add-ins for Excel and Google Sheets extend workflows, though usage caps apply to lower tiers. Alerts and mobile apps are included across paid plans.

Platforms

Web

Mobile

API

Pricing

Free

Subscription

Quick highlights

All-in-One Screener with hundreds of filters, historical screening, and custom filter creation.
Backtesting with survivorship-bias-free data. Windows vary by plan: up to 3 years for Premium and up to 10 years for Premium Plus. Global coverage spans 80+ countries.
Guru portfolios tracking 13F and mutual fund holdings, real-time picks, and portfolio downloads to Excel.
Specialty trackers for insider trading and U.S. politician trades.
ETF profiles with current and historical holdings, including N-PORT data and timestamps.

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Sure Dividend

suredividend.com

Sure Dividend is a dividend-focused research publisher offering a range of newsletters and its flagship Sure Analysis Research Database. The service caters to long-term, income-oriented investors with tools for stock ideas, valuation, and ranking. Newsletters provide monthly top-10 lists across different themes, while Sure Analysis adds quarterly research reports, a daily-updated ranking spreadsheet, and weekly email updates. Subscriptions are available monthly, annually, or via lifetime access, with refund and free-trial terms depending on the plan.

Platforms

Web

Pricing

Subscription

One-time

Quick highlights

Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus.
Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly.
Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters.
Newsletter pricing: $29/month, $199/year, or $1,299 lifetime. Includes a 7-day free trial (except lifetime) and a 60-day refund window.
Sure Analysis pricing: $999/year or $6,499 lifetime, with a 7-day free trial on the annual plan. Lifetime access may not always be available.

Community votes (overall)

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Overlap

Shared focus areas

4 overlaps

Mutual strengths include Stock Ideas, Financials, and Valuation Models plus 1 more area.

Where they differ

GuruFocus

Distinct strengths include:

All-in-One Screener with hundreds of filters, historical screening, and custom filter creation.
Backtesting with survivorship-bias-free data. Windows vary by plan: up to 3 years for Premium and up to 10 years for Premium Plus. Global coverage spans 80+ countries.
Guru portfolios tracking 13F and mutual fund holdings, real-time picks, and portfolio downloads to Excel.
Specialty trackers for insider trading and U.S. politician trades.

Sure Dividend

Distinct strengths include:

Newsletters

Blogs

Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus.
Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly.
Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters.
Newsletter pricing: $29/month, $199/year, or $1,299 lifetime. Includes a 7-day free trial (except lifetime) and a 60-day refund window.

Feature-by-feature breakdown

Attribute	GuruFocus	Sure Dividend
Categories Which research workflows each platform targets	Shared: Stock Ideas, Financials, Valuation Models, Scores Unique: Screeners, Stock Comparison, Portfolio, Backtesting, Investor Holdings, US Government Trades, News, Alerts, Calendar, GDP, Interest Rates, Inflation Rates, Unemployment Rates, Commitment of Traders (COT), Yield Curves, Transcripts, Insider Data, 13F, ETF Overview, ETF Holdings, APIs & SDKs, Sheets / Excel Add-ins	Shared: Stock Ideas, Financials, Valuation Models, Scores Unique: Newsletters, Blogs
Asset types Supported asset classes and universes	Stocks, ETFs, Mutual Funds	Stocks
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, Mobile, API	Web
Pricing High-level pricing models	Free, Subscription	Subscription, One-time
Key features Core capabilities called out by each vendor	Unique All-in-One Screener with hundreds of filters, historical screening, and custom filter creation. Backtesting with survivorship-bias-free data. Windows vary by plan: up to 3 years for Premium and up to 10 years for Premium Plus. Global coverage spans 80+ countries. Guru portfolios tracking 13F and mutual fund holdings, real-time picks, and portfolio downloads to Excel. Specialty trackers for insider trading and U.S. politician trades. ETF profiles with current and historical holdings, including N-PORT data and timestamps. Valuation and scoring tools: discounted cash flow calculators, GF Value, and GF Score frameworks.	Unique Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus. Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly. Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters. Newsletter pricing: $29/month, $199/year, or $1,299 lifetime. Includes a 7-day free trial (except lifetime) and a 60-day refund window. Sure Analysis pricing: $999/year or $6,499 lifetime, with a 7-day free trial on the annual plan. Lifetime access may not always be available. Free downloadable Excel spreadsheets for popular dividend lists (e.g., Dividend Aristocrats, MLPs), updated daily.
Tested Verified by hands-on testing inside Find My Moat	Yes	Not yet
Editor pick Featured inside curated shortlists	Highlighted	Standard listing

Frequently Asked Questions

Which workflows do GuruFocus and Sure Dividend both support?

Both platforms cover Stock Ideas, Financials, Valuation Models, and Scores workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

GuruFocus offers a free entry point, while Sure Dividend requires a paid subscription. Review the pricing table to see how the paid tiers compare.

Which tool has mobile access?

GuruFocus ships a dedicated mobile experience, while Sure Dividend focuses on web or desktop access.

What unique strengths set the two platforms apart?

GuruFocus differentiates itself with All-in-One Screener with hundreds of filters, historical screening, and custom filter creation., Backtesting with survivorship-bias-free data. Windows vary by plan: up to 3 years for Premium and up to 10 years for Premium Plus. Global coverage spans 80+ countries., and Guru portfolios tracking 13F and mutual fund holdings, real-time picks, and portfolio downloads to Excel., whereas Sure Dividend stands out for Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus., Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly., and Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters..

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