VOL. XCIV, NO. 247
BEST INVESTING TOOLS COMPARISON
Tool details checked September 24, 2026
Tool Comparison
GuruFocus vs TradeBB
Start here
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You do a lot of your research from your phone
- You want an API so you can script or automate things
- You want stock ideas, screeners, and ETF screeners.
Pick TradeBB instead if
TradeBB
Free • From $240/yr · Web
- You want the cheaper way in: plans start at $20/mo instead of $45.75/mo
- You trade often and need tooling built for speed
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
GuruFocus and TradeBB cover a lot of the same ground (5 shared categories, including data visualizations, portfolio, and AI research), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to TradeBB's 5, including stock ideas, screeners, and ETF screeners, plus a mobile app. TradeBB counters by starting cheaper at $20/mo.
What readers say
GuruFocus
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TradeBB
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Key differences at a glance
- Cheaper paid plan
- TradeBB$20/mo vs $45.75/mo
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus49 vs 5 categories
- Mobile app
- GuruFocus
- API access
- GuruFocus
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $549/yr | Free • From $240/yr |
Free tier | Yes | Yes |
Free trial | 7 days | — |
Plan limits | 57 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +55 more | 4 limits: Free: active broker accounts: 1, Free: ai credits: 20 +2 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | No |
API access | Yes | No |
Broker sync | Yes | Yes |
Integrations | GuruFocus Data API, GuruFocus MCP Server +3 more | Interactive Brokers, Charles Schwab +12 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +9 more | Retail Traders, Pro Retail +2 more |
Categories covered | 49 | 5 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | — |
| Data & capabilities | ||
Data quality | 5 signals: Latency: End of Day, Granularity: EOD +3 more | — |
Data partners | 5 partners: QuoteMedia, Morningstar +3 more | — |
Capabilities | 9 signals: Custom formulas, Ranking backtests +7 more | Broker sync |
Security | Status page and Encryption in transit | 3 signals: Encryption at rest, Encryption in transit +1 more |
| Try it | Visit GuruFocus | Visit TradeBB |
Where each one shines
What GuruFocus and TradeBB each do best.ShowHide
Where each one shines
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
What TradeBB does best
- Journal stocks, options, futures, forex, and other supported trades in one web workspace.
- Import support for trades through selected read-only broker connections or trade file uploads when direct sync is not available.
- Review performance metrics such as gross and net P&L, net return, drawdown, win rate, profit factor, expectancy, trading costs, and time-based reports where available.
- Standardized trade-log fields for symbol, side, entry and exit time, prices, quantity, net P&L, return, duration, winners, losers, and open-trade summaries.
- Review daily performance through a Daily Journal workflow with per-day stats and add/view journal entries.
Every detail we compared
Every tracked attribute for GuruFocus and TradeBB, side by side.ShowHide
Every detail we compared
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsMutual FundsOptionsFundsOther | StocksOptionsFuturesCurrencies |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more | Retail TradersPro RetailDay TradersSwing Traders |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | Not specified |
Coverage details | Identifiers: Ticker and CIK | Identifiers: Ticker |
| Data | ||
Data freshness | End of Day | Not specified |
Data granularity | EOD | Not specified |
Pricing sources | ExchangeVendorModel | Not specified |
Data partners | QuoteMediaMorningstarRefinitivFREDSEC / local regulators | Not specified |
| Access & integrations | ||
API protocols | REST | Not specified |
API auth & delivery | Auth: APIKeySDKs: Python and GoDocs | Not specified |
Import methods | CSVBrokerOAuthManual | CSVBrokerOAuthManual |
Integrations | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade | Interactive BrokersCharles SchwabFidelityTradeStationTradovateNinjaTraderRobinhoodWebull+6 more |
Export formats | CSVExcelJSON | Not specified |
| Plans & trust | ||
Security & compliance | Status pageEncryption in transit | Encryption at restEncryption in transitRole-based access |
Capability signals | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more | Broker sync |
Vendor & support | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum | TradeBBSupport: Email and Forum |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
| Tier | ||
|---|---|---|
| Free plan | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more | Freeactive broker accounts: 1 · ai credits: 20 |
| Entry paid plan | $549/yr≈ $45.75/mo“Premium”billing: Annual only · region price: $549/year for USA, Asia, or Europe; $369/year for several other regions · +7 more | $240/yr≈ $20/mo“TradeBB Pro (Annual)”ai credits per month: 5,000 |
| Tier 2 | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more | $29/mo“TradeBB Pro (Monthly)”ai credits per month: 5,000 |
| Tier 3 | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more | — |
| Tier 4 | Subscription“Premium Plus”billing: Annual only · public price: Current rendered pricing could not establish the Premium Plus amount · +4 more | — |
| Tier 5 | Subscription“Professional”billing: Annual only · public price: Current rendered pricing could not establish the Professional amount · +1 more | — |
| Top plan | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more | — |
| Custom / enterprise | Contact sales“Custom API / Enterprise Package” | Contact sales“Enterprise” |
| Free trial | 7 days | — |
Questions we keep getting
What's the difference between GuruFocus and TradeBB?
GuruFocus leans toward stock ideas, screeners, and ETF screeners, while TradeBB puts more weight on portfolio, data visualizations, and broker connectors. They overlap in 5 categories, so for most people it comes down to workflow preference and price.
How much do GuruFocus and TradeBB cost?
Good news: both GuruFocus and TradeBB have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use GuruFocus or TradeBB on my phone?
GuruFocus lists a dedicated mobile app, so it travels better. TradeBB doesn't list a dedicated mobile app; its documented access is web.
Does GuruFocus or TradeBB have an API?
GuruFocus has an API for programmatic access and custom integrations. TradeBB doesn't, so you're working through its interface.
Should I choose GuruFocus or TradeBB?
It depends on what you're after. Pick GuruFocus if stock ideas and screeners matter to you; go with TradeBB if you prefer its overall approach. And if you only need the basics both share, let price decide.
What asset classes do GuruFocus and TradeBB cover?
Both cover stocks and options. GuruFocus also handles ETFs, bonds, and mutual funds. TradeBB adds futures and currencies on top.
Can I export data from GuruFocus and TradeBB?
GuruFocus exports to CSV and Excel. TradeBB is stingier about getting data out.
Can GuruFocus or TradeBB connect to my broker?
Yes, both connect to brokers, so your portfolio syncs automatically instead of you keying in every trade.
Is GuruFocus or TradeBB better for day trading?
TradeBB is the one positioned more for active traders. GuruFocus is the better fit if you care less about fast trading workflows and more about a calmer research process.
Which has a better stock screener: GuruFocus or TradeBB?
GuruFocus has a stock screener for surfacing ideas; TradeBB doesn't, and focuses its energy elsewhere.
Can I track my portfolio with GuruFocus or TradeBB?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.