VOL. XCIV, NO. 247

★ A CURATED DIRECTORY OF FINANCIAL TOOLS AND RESOURCES ★

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Friday, December 26, 2025

Tool Comparison

GuruFocus vs TradeZella comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

GuruFocus adds Screeners, Stock Ideas, Stock Comparison, Investor Holdings, US Government Trades, News, Alerts, Calendar, Data APIs, IPO, Spin-offs, Acquisitions, Delisted, Dividends, GDP, Interest Rates, Inflation Rates, Unemployment Rates, Commitment of Traders (COT), Yield Curves, Financials, Scores, Valuation Models, Insider Data, Institutional Data, Short Interest, 13F, 13D/13G, ETF Overview, ETF Holdings, Analyst Forecasts, Analyst Price Targets, Analyst Recommendations, Transcripts, AI, AI Chat, Videos, Blogs, Forums, Newsletters, and Stock Handbook coverage that TradeZella skips.

TradeZella includes Custom Dashboards, and Risk Metrics categories that GuruFocus omits.

GuruFocus has a free tier, while TradeZella requires a paid plan.

GuruFocus ships a mobile app. TradeZella is web/desktop only.

In depth comparison

GuruFocus

gurufocus.com

Editor’s pick Hands-on review

Global value‑investing research platform with 100k+ stocks in ~100 markets, guru & insider holdings, macro indicators and AI tools. Basic access is free with limited scanner/guru data, while Premium / PremiumPlus / Professional tiers unlock 30‑year financials, advanced All‑in‑One Screener, GuruAI, backtesting, Excel/Sheets add‑ins and increasing API query limits; a separate GuruAPI data-licensing product provides institutional datasets and pay‑per‑call or subscription access.

Platforms

WebMobileDesktopAPI

Pricing

FreeSubscription

Quick highlights

Global value-investing research platform covering ~100,000 stocks in ~100 markets plus 8,000+ institutional investors and 15,000+ mutual funds holdings, designed to provide historical financial and valuation data for long-term investors.
All-in-One Screener offers 500+ fundamental, valuation, profitability, growth, dividend, guru and insider filters, supports custom filters/formulas and screening by regions, countries, exchanges and user portfolios.
Stock pages combine up to 30-year financial statements, valuation ratios, proprietary GF Score (quality, value, growth, momentum and GF value), dividend data, ownership, operating/segment metrics, filings, transcripts, PDF reports and downloadable charts/tables.
Guru and institutional tools track portfolios and trades of thousands of investors, including real-time guru picks, 13F and 13D/13G data for all institutional investors (PremiumPlus+), mutual fund holdings, sector/geographic trends, ETF and options holdings.
Insider and politician trading trackers provide real-time insider buys/sells, clusters and combined guru+insider signals, plus a dedicated U.S. politician trading tracker with real-time picks and full politician lists.

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TradeZella

tradezella.com

Web-based trade journaling, analytics, backtesting, and trade replay platform. Not a brokerage: trades are executed on your broker and imported into TradeZella for tracking/analysis. Imports support auto-sync, file upload, or manual entry, with many broker integrations across stocks/options/forex/futures/crypto. Plan gating: Basic is limited to 1 account, 1GB storage, 3 playbooks, and 5 mentor invites; Premium/Pro unlock unlimited accounts/playbooks/mentor invites and 5GB storage (annual plans include a 14-day money-back guarantee).

Platforms

Web

Pricing

Subscription

Quick highlights

Trade imports via auto-sync, file upload, or manual input; supports commissions/fees, breakeven settings, and trade sharing.
Broker integrations across multiple markets (stocks/options/forex/futures/crypto); examples include Interactive Brokers, Robinhood, Charles Schwab, MetaTrader 4/5, Oanda, Bybit, and Coinbase.
Customizable analytics dashboard and drill-down reporting (TradeZella lists 50+ advanced reports, plus "Risk Reports" based on R-multiple/position size).
Trade Tracking page per trade: stats (including SL/PT + customizable metrics), execution details, playbook attachment, images/attachments, notes, plus share + replay actions.
Tagging and filtering: tags and categories, custom tag categories, and advanced global filters to analyze subsets of trades.

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Where they differ

GuruFocus

Distinct strengths include:

Screeners Stock Ideas Stock Comparison Investor Holdings US Government Trades News Alerts Calendar

Global value-investing research platform covering ~100,000 stocks in ~100 markets plus 8,000+ institutional investors and 15,000+ mutual funds holdings, designed to provide historical financial and valuation data for long-term investors.
All-in-One Screener offers 500+ fundamental, valuation, profitability, growth, dividend, guru and insider filters, supports custom filters/formulas and screening by regions, countries, exchanges and user portfolios.
Stock pages combine up to 30-year financial statements, valuation ratios, proprietary GF Score (quality, value, growth, momentum and GF value), dividend data, ownership, operating/segment metrics, filings, transcripts, PDF reports and downloadable charts/tables.
Guru and institutional tools track portfolios and trades of thousands of investors, including real-time guru picks, 13F and 13D/13G data for all institutional investors (PremiumPlus+), mutual fund holdings, sector/geographic trends, ETF and options holdings.

TradeZella

Distinct strengths include:

Custom Dashboards Risk Metrics

Trade imports via auto-sync, file upload, or manual input; supports commissions/fees, breakeven settings, and trade sharing.
Broker integrations across multiple markets (stocks/options/forex/futures/crypto); examples include Interactive Brokers, Robinhood, Charles Schwab, MetaTrader 4/5, Oanda, Bybit, and Coinbase.
Customizable analytics dashboard and drill-down reporting (TradeZella lists 50+ advanced reports, plus "Risk Reports" based on R-multiple/position size).
Trade Tracking page per trade: stats (including SL/PT + customizable metrics), execution details, playbook attachment, images/attachments, notes, plus share + replay actions.

Feature-by-feature breakdown

Attribute	GuruFocus	TradeZella
Categories Which research workflows each platform targets	Shared: Data Visualizations, Portfolio, Backtesting, Education Unique: Screeners, Stock Ideas, Stock Comparison, Investor Holdings, US Government Trades, News, Alerts, Calendar, Data APIs, IPO, Spin-offs, Acquisitions, Delisted, Dividends, GDP, Interest Rates, Inflation Rates, Unemployment Rates, Commitment of Traders (COT), Yield Curves, Financials, Scores, Valuation Models, Insider Data, Institutional Data, Short Interest, 13F, 13D/13G, ETF Overview, ETF Holdings, Analyst Forecasts, Analyst Price Targets, Analyst Recommendations, Transcripts, AI, AI Chat, Videos, Blogs, Forums, Newsletters, Stock Handbook	Shared: Data Visualizations, Portfolio, Backtesting, Education Unique: Custom Dashboards, Risk Metrics
Asset types Supported asset classes and universes	Stocks, ETFs, Mutual Funds, Options, Funds	Stocks, Options, Currencies, Futures, Cryptos
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, Mobile, Desktop, API	Web
Pricing High-level pricing models	Free, Subscription	Subscription
Key features Core capabilities called out by each vendor	Unique Global value-investing research platform covering ~100,000 stocks in ~100 markets plus 8,000+ institutional investors and 15,000+ mutual funds holdings, designed to provide historical financial and valuation data for long-term investors. All-in-One Screener offers 500+ fundamental, valuation, profitability, growth, dividend, guru and insider filters, supports custom filters/formulas and screening by regions, countries, exchanges and user portfolios. Stock pages combine up to 30-year financial statements, valuation ratios, proprietary GF Score (quality, value, growth, momentum and GF value), dividend data, ownership, operating/segment metrics, filings, transcripts, PDF reports and downloadable charts/tables. Guru and institutional tools track portfolios and trades of thousands of investors, including real-time guru picks, 13F and 13D/13G data for all institutional investors (PremiumPlus+), mutual fund holdings, sector/geographic trends, ETF and options holdings. Insider and politician trading trackers provide real-time insider buys/sells, clusters and combined guru+insider signals, plus a dedicated U.S. politician trading tracker with real-time picks and full politician lists. Market & macro dashboards cover U.S. and global valuation (Buffett Indicator, Shiller P/E, GF Value for major indices), Treasury yield curve, inflation, debt-to-GDP, GDP, unemployment, VIX and broader economic indicators across multiple regions.	Unique Trade imports via auto-sync, file upload, or manual input; supports commissions/fees, breakeven settings, and trade sharing. Broker integrations across multiple markets (stocks/options/forex/futures/crypto); examples include Interactive Brokers, Robinhood, Charles Schwab, MetaTrader 4/5, Oanda, Bybit, and Coinbase. Customizable analytics dashboard and drill-down reporting (TradeZella lists 50+ advanced reports, plus "Risk Reports" based on R-multiple/position size). Trade Tracking page per trade: stats (including SL/PT + customizable metrics), execution details, playbook attachment, images/attachments, notes, plus share + replay actions. Tagging and filtering: tags and categories, custom tag categories, and advanced global filters to analyze subsets of trades. Risk/performance metrics surfaced on dashboard widgets (e.g., profit factor, expectancy, max drawdown), with multiple views (e.g., percentage, R-multiple, ticks/pips for relevant markets).
Tested Verified by hands-on testing inside Find My Moat	Yes	Not yet
Editor pick Featured inside curated shortlists	Highlighted	Standard listing

Frequently Asked Questions

Which workflows do GuruFocus and TradeZella both support?

Both platforms cover Data Visualizations, Portfolio, Backtesting, and Education workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

GuruFocus offers a free entry point, while TradeZella requires a paid subscription. Review the pricing table to see how the paid tiers compare.

Which tool has mobile access?

GuruFocus ships a dedicated mobile experience, while TradeZella focuses on web or desktop access.

What unique strengths set the two platforms apart?

GuruFocus differentiates itself with Global value-investing research platform covering ~100,000 stocks in ~100 markets plus 8,000+ institutional investors and 15,000+ mutual funds holdings, designed to provide historical financial and valuation data for long-term investors., All-in-One Screener offers 500+ fundamental, valuation, profitability, growth, dividend, guru and insider filters, supports custom filters/formulas and screening by regions, countries, exchanges and user portfolios., and Stock pages combine up to 30-year financial statements, valuation ratios, proprietary GF Score (quality, value, growth, momentum and GF value), dividend data, ownership, operating/segment metrics, filings, transcripts, PDF reports and downloadable charts/tables., whereas TradeZella stands out for Trade imports via auto-sync, file upload, or manual input; supports commissions/fees, breakeven settings, and trade sharing., Broker integrations across multiple markets (stocks/options/forex/futures/crypto); examples include Interactive Brokers, Robinhood, Charles Schwab, MetaTrader 4/5, Oanda, Bybit, and Coinbase., and Customizable analytics dashboard and drill-down reporting (TradeZella lists 50+ advanced reports, plus "Risk Reports" based on R-multiple/position size)..

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