Tool Comparison
GuruFocus vs Visual Capitalist
- Paid from
- $45.75/mo
- Free plan
- Yes
- Platforms
- Web, Mobile, API
Best if
- You do a lot of your research from your phone
- You want an API so you can script or automate things
- You want stock ideas, screeners, and ETF screeners.
- Paid from
- $7.49/mo
- Free plan
- Yes
- Platforms
- Web
Best if
- You want the cheaper way in: plans start at $7.49/mo instead of $45.75/mo
Start here
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You do a lot of your research from your phone
- You want an API so you can script or automate things
- You want stock ideas, screeners, and ETF screeners.
Pick Visual Capitalist instead if
Visual Capitalist
Free • From $7.49/mo · Web
- You want the cheaper way in: plans start at $7.49/mo instead of $45.75/mo
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
GuruFocus and Visual Capitalist cover a lot of the same ground (4 shared categories, including data visualizations, education, and blogs), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to Visual Capitalist's 4, including stock ideas, screeners, and ETF screeners, plus a mobile app. Visual Capitalist counters by starting cheaper at $7.49/mo.
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Key differences at a glance
- Cheaper paid plan
- Visual Capitalist$7.49/mo vs $45.75/mo
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus49 vs 4 categories
- Mobile app
- GuruFocus
- API access
- GuruFocus
- Asset coverage
- GuruFocusAdds stocks and ETFs
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
What Visual Capitalist does best
- Articles, maps, charts, and infographics based on economic, market, commodity, technology, and business data.
- Broad thematic coverage for macro context, including GDP, trade, energy, metals, demographics, market structure, company rankings, and other global datasets.
- Public access to many articles and visuals without a paid membership.
- VC+ for member-only editorial products such as The Trendline, Special Dispatches, Markets This Month, Global Forecast Series, archives, events, and ad-free browsing where offered.
- The Global Forecast Series and market outlooks for scenario research.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $549/yr | Free • From $7.49/mo |
Free tier | Yes | Yes |
Free trial | 7 days | — |
Plan limits | 57 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +55 more | VC+ Annual: billing: $7.49/month equivalent billed annually |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | No |
API access | Yes | No |
Broker sync | Yes | — |
Integrations | GuruFocus Data API, GuruFocus MCP Server +3 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +9 more | — |
Categories covered | 49 | 4 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | — |
| Data & capabilities | ||
Data quality | 5 signals: Latency: End of Day, Granularity: EOD +3 more | — |
Data partners | 5 partners: QuoteMedia, Morningstar +3 more | — |
Capabilities | 9 signals: Custom formulas, Ranking backtests +7 more | — |
Security | Status page and Encryption in transit | — |
| Try it | Visit GuruFocus | Visit Visual Capitalist |
Standout features
The best features of GuruFocus and Visual Capitalist.ShowHide
Standout features
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
What Visual Capitalist does best
- Articles, maps, charts, and infographics based on economic, market, commodity, technology, and business data.
- Broad thematic coverage for macro context, including GDP, trade, energy, metals, demographics, market structure, company rankings, and other global datasets.
- Public access to many articles and visuals without a paid membership.
- VC+ for member-only editorial products such as The Trendline, Special Dispatches, Markets This Month, Global Forecast Series, archives, events, and ad-free browsing where offered.
- The Global Forecast Series and market outlooks for scenario research.
All details
Every attribute we track for GuruFocus and Visual Capitalist.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsMutual FundsOptionsFundsOther | Other |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more | Not specified |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | Not specified |
Coverage details | Identifiers: Ticker and CIK | Not specified |
| Data | ||
Data freshness | End of Day | Not specified |
Data granularity | EOD | Not specified |
Pricing sources | ExchangeVendorModel | Not specified |
Data partners | QuoteMediaMorningstarRefinitivFREDSEC / local regulators | Not specified |
| Access & integrations | ||
API protocols | REST | Not specified |
API auth & delivery | Auth: APIKeySDKs: Python and GoDocs | Not specified |
Import methods | CSVBrokerOAuthManual | Not specified |
Integrations | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade | Not specified |
Export formats | CSVExcelJSON | Not specified |
| Plans & trust | ||
Security & compliance | Status pageEncryption in transit | Not specified |
Capability signals | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more | Not specified |
Vendor & support | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum | Visual CapitalistCountry: Canada |
Curation ratings | Not specified | Methodology 4/5Reliability 4/5UX 5/5 |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more | Free |
| Entry paid plan | $549/yr≈ $45.75/mo“Premium”billing: Annual only · region price: $549/year for USA, Asia, or Europe; $369/year for several other regions · +7 more | $7.49/mo“VC+ Annual”billing: $7.49/month equivalent billed annually |
| Tier 2 | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more | $9.99/mo“VC+ Monthly” |
| Tier 3 | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more | — |
| Tier 4 | Subscription“Premium Plus”billing: Annual only · public price: Current rendered pricing could not establish the Premium Plus amount · +4 more | — |
| Tier 5 | Subscription“Professional”billing: Annual only · public price: Current rendered pricing could not establish the Professional amount · +1 more | — |
| Top plan | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more | — |
| Custom / enterprise | Contact sales“Custom API / Enterprise Package” | — |
| Free trial | 7 days | — |
Questions we keep getting
What's the difference between GuruFocus and Visual Capitalist?
GuruFocus leans toward stock ideas, screeners, and ETF screeners, while Visual Capitalist puts more weight on data visualizations, blogs, and newsletters. They overlap in 4 categories, so for most people it comes down to workflow preference and price.
How much do GuruFocus and Visual Capitalist cost?
Good news: both GuruFocus and Visual Capitalist have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use GuruFocus or Visual Capitalist on my phone?
GuruFocus lists a dedicated mobile app, so it travels better. Visual Capitalist doesn't list a dedicated mobile app; its documented access is web.
Does GuruFocus or Visual Capitalist have an API?
GuruFocus has an API for programmatic access and custom integrations. Visual Capitalist doesn't, so you're working through its interface.
Should I choose GuruFocus or Visual Capitalist?
It depends on what you're after. Pick GuruFocus if stock ideas and screeners matter to you; go with Visual Capitalist if you prefer its overall approach. And if you only need the basics both share, let price decide.
What asset classes do GuruFocus and Visual Capitalist cover?
Both cover other. GuruFocus also handles stocks, ETFs, and bonds.
Can I export data from GuruFocus and Visual Capitalist?
GuruFocus exports to CSV and Excel. Visual Capitalist is stingier about getting data out.
Which has a better stock screener: GuruFocus or Visual Capitalist?
GuruFocus has a stock screener for surfacing ideas; Visual Capitalist doesn't, and focuses its energy elsewhere.
Can I track my portfolio with GuruFocus or Visual Capitalist?
GuruFocus handles portfolio tracking. Visual Capitalist is really a research tool; you'd track your portfolio elsewhere.
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