★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
GuruFocus vs Ziggma
GuruFocus
Best for top analysts and stock comparison
Free • From $549/yr
Ziggma
Best for ESG ratings
Free • From $6.99/mo
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The verdict
The bottom line
GuruFocus and Ziggma cover a lot of the same ground (9 shared categories, including stock ideas, screeners, and ETF screeners), so for the basics you won't go far wrong with either. GuruFocus simply does more: 48 categories to Ziggma's 10, including top analysts, stock comparison, and ETF comparison, plus a mobile app. Ziggma counters by starting cheaper at $6.99/mo.
Key differences at a glance
- Mobile app
- GuruFocus
- Cheaper paid plan
- Ziggma$6.99/mo vs $45.75/mo
- Broader coverage
- GuruFocus48 vs 10 categories
- API access
- GuruFocus
- Real-time data
- Ziggma
- Global coverage
- GuruFocus
Choose
GuruFocus if…
- You do a lot of your research from your phone
- You want an API so you can script or automate things
- You care about top analysts, stock comparison, and ETF comparison, things Ziggma doesn't offer
Choose
Ziggma if…
- Delayed quotes won't cut it; you need real-time data
- You want the cheaper way in: plans start at $6.99/mo instead of $45.75/mo
- You care about ESG ratings, something GuruFocus doesn't offer
Comparison snapshot
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $549/yr | Free • From $6.99/mo |
Free tier | Yes | Yes |
Free trial | 7 days | 7 days |
Plan limits | 38 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +36 more | 13 limits: Free: virtual portfolios: 3, Starter (Monthly): brokerage links: 1 +11 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | No |
API access | Yes | No |
Broker sync | Yes | Yes |
Integrations | GuruFocus Data API, GuruFocus Excel Add-in +6 more | Plaid and SnapTrade |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +9 more | Retail Traders, Pro Retail +4 more |
Categories covered | 48 | 10 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America |
| Data & capabilities | ||
Data quality | 5 signals: Latency: End of Day, Granularity: EOD +3 more | 4 signals: Latency: Real-time and End of Day, Granularity: EOD +2 more |
Data partners | 5 partners: QuoteMedia, Morningstar +3 more | 4 partners: Intrinio, Plaid +2 more |
Capabilities | 8 signals: Custom formulas, Ranking backtests +6 more | Universe builder and Broker sync |
Security | Status page and Encryption in transit | 3 signals: Data residency: US, Encryption at rest +1 more |
| Try it | Visit GuruFocus | Visit Ziggma |
Standout features
What GuruFocus does best
- Global value-investing research platform with historical financial and valuation data, screeners, charts, comparisons, institutional-investor trading histories, executive trading histories, market valuation data, economic indicators, and industry indicators.
- Large global coverage footprint: GuruFocus says it serves more than 1 million users worldwide, covers 100,000 stocks in 100 markets, tracks 8,000+ institutional investors’ trading histories, and tracks 15,000+ mutual fund holdings; API documentation separately describes 60,000+ companies across 9 regions.
- All-in-One Screener with 500+ filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, downloadable results, and portfolio workflow integration.
- Screener backtesting for more than 80 countries, with U.S. backtests starting January 1, 2006 and non-U.S. country backtests generally starting January 1, 2016; parameters include stock count, ranking metric, sort order, start/end date, and rebalance frequency.
- GuruFocus states that screener backtests are designed to be free of survivorship bias by considering historical mergers, acquisitions, spin-offs, and delistings.
What Ziggma does best
- Portfolio tracker that can aggregate multiple brokerage/retirement accounts into a single consolidated view, with analytics around performance, allocation, and risk.
- Account linking via third-party aggregation providers; Ziggma states it does not access or store broker login credentials and uses OAuth where available.
- Stock & ETF screener with slider-based filtering; results update in real time as screening parameters change; supports saving screen presets.
- “Ziggma Stock Score” (0–100) fundamentals-based rating using multiple dimensions like growth, profitability, valuation, and financial strength.
- Dividend tracker for monitoring portfolio income and overall yield; supports consolidating income across accounts and screening for dividend opportunities.
Data & access details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsMutual FundsOptionsFundsOther | StocksETFsMutual Funds |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more | Retail TradersPro RetailLong-term InvestorsDividend InvestorsValue InvestorsGrowth Investors |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North America |
Coverage details | Identifiers: Ticker and CIK | Countries: USIdentifiers: Ticker |
| Data | ||
Data freshness | End of Day | Real-timeEnd of Day |
Data granularity | EOD | EOD |
Pricing sources | ExchangeVendorModel | Vendor |
Data partners | QuoteMediaMorningstarRefinitivFREDSEC / local regulators | IntrinioPlaidSnapTradeAWS |
| Access & integrations | ||
API protocols | REST | Not specified |
API auth & delivery | Auth: APIKeySDKs: Python and GoDocs | Not specified |
Import methods | CSVBrokerOAuthManual | BrokerOAuthPlaidCSVManual |
Integrations | GuruFocus Data APIGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTradeSchwabFidelityRobinhoodInteractive Brokers | PlaidSnapTrade |
Export formats | CSVExcelJSON | Not specified |
| Plans & trust | ||
Security & compliance | Status pageEncryption in transit | Data residency: USEncryption at restEncryption in transit |
Capability signals | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesAI summaries: Transcripts | Universe builderBroker sync |
Vendor & support | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum | Ziggma Analytics Inc.Country: USFounded 2019Support: Email |
Green tags are exclusive to that tool in this comparison.
Pricing breakdown
$549/yr
Starting price
Plans & pricing
- portfolio limit: Up to 3 portfolios with 25 stocks each for free members
- data api requests: 100/month included in the Free API package
- +1 more
- billing: Annual only
- data api requests: 200/month included with Premium membership
- +2 more
- billing: Annual only
- data api requests: 500/month included with Premium Plus membership
- +2 more
- billing: Annual only
- data api requests: 2,000/month included with Professional membership
- requests: 100/month
- billing: Billed annually
- canada add on: $100/month
- +8 more
- billing: Billed annually
- initial top up: $100 credit
- company profile: $0.10/request
- +11 more
$6.99/mo
Lower starting price
Plans & pricing
- virtual portfolios: 3
- brokerage links: 1
- virtual portfolios: 5
- brokerage links: 5
- virtual portfolios: 10
- brokerage links: Unlimited
- virtual portfolios: Unlimited
- brokerage links: 1
- virtual portfolios: 5
- brokerage links: 5
- virtual portfolios: 10
- brokerage links: Unlimited
- virtual portfolios: Unlimited
Coverage overlap
Shared categories
9Where the two tools cover the same ground.
GuruFocus strengths
39What you only get with GuruFocus.
Ziggma strengths
1What you only get with Ziggma.
Community category leaders
Vote sentiment comparison
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Frequently Asked Questions
What's the difference between GuruFocus and Ziggma?
GuruFocus leans toward stock ideas, screeners, and ETF screeners, while Ziggma puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 9 categories, so for most people it comes down to workflow preference and price.
How much do GuruFocus and Ziggma cost?
Good news: both GuruFocus and Ziggma have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use GuruFocus or Ziggma on my phone?
GuruFocus lists a dedicated mobile app, so it travels better. Ziggma doesn't list a dedicated mobile app; its documented access is web.
Does GuruFocus or Ziggma have an API?
GuruFocus has an API for programmatic access and custom integrations. Ziggma doesn't, so you're working through its interface.
Should I choose GuruFocus or Ziggma?
It depends on what you're after. Pick GuruFocus if top analysts and stock comparison matter to you; go with Ziggma if you'd rather have ESG ratings. And if you only need the basics both share, let price decide.
What asset classes do GuruFocus and Ziggma cover?
Both cover stocks, ETFs, and mutual funds. GuruFocus also handles bonds, options, and funds.
Does GuruFocus or Ziggma have real-time data?
Ziggma offers real-time data, which matters if you trade actively. GuruFocus runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Which covers international markets: GuruFocus or Ziggma?
GuruFocus has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. Ziggma is more region-specific, mainly North America.
Can I export data from GuruFocus and Ziggma?
GuruFocus exports to CSV and Excel. Ziggma is stingier about getting data out.
Can GuruFocus or Ziggma connect to my broker?
Yes, both connect to brokers, so your portfolio syncs automatically instead of you keying in every trade.
Are GuruFocus and Ziggma good for long-term investing?
Yes, both are aimed squarely at long-term investors. Compare their coverage, workflow, and price before assuming they solve the same long-term research job.
Which has a better stock screener: GuruFocus or Ziggma?
Both GuruFocus and Ziggma include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with GuruFocus or Ziggma?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.