VOL. XCIV, NO. 247
BEST INVESTING TOOLS COMPARISON
Tool details checked August 23, 2026
Tool Comparison
MacroMicro vs Sensor Tower
Start here
MacroMicro
Free • From $20/mo · Web · API
- You want data visualizations, ETF screeners, and ETF comparison.
Pick Sensor Tower instead if
Sensor Tower
Free • Contact for pricing · Web · API
- You want app & website traffic.
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
MacroMicro simply does more: 14 categories to Sensor Tower's 2, including data visualizations, ETF screeners, and ETF comparison. Sensor Tower counters by being completely free. On paper they're closely matched, so let pricing, platform fit, and the details below break the tie.
What readers say
MacroMicro
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Sensor Tower
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Key differences at a glance
- Broader coverage
- MacroMicro14 vs 2 categories
- Free trial
- MacroMicro7 days
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $20/mo | Free • Contact for pricing |
Free tier | Yes | Yes |
Free trial | 7 days | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | No |
API access | Yes | Yes |
Broker sync | No | — |
Integrations | Google Calendar and Apple Calendar | Snowflake, Salesforce +1 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 14 | 2 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | 3 signals: Latency: End of Day, Granularity: EOD +1 more | 3 signals: Latency: End of Day, Granularity: EOD +1 more |
Capabilities | 4 signals: Custom formulas, Universe builder +2 more | — |
Security | — | 3 signals: SOC2, SSO: SAML +1 more |
| Try it | Visit MacroMicro | Visit Sensor Tower |
Where each one shines
What MacroMicro and Sensor Tower each do best.ShowHide
Where each one shines
What MacroMicro and Sensor Tower each do best.What MacroMicro does best
- Tools for exploring a global macro and market database with 40M+ data points, 100+ countries, and coverage across stocks, ETFs, bonds, commodities, currencies, and crypto.
- Macro charts and economic-cycle visualizations to monitor growth, inflation, rates, liquidity, commodities, credit, and cross-asset regimes.
- ETF screening, comparison, and reverse lookup, including tools for finding which ETFs include a given stock.
- The toolbox for arithmetic operators, analytical templates, correlation charts, and basic quantitative backtesting.
- Tracking key dates with the Economic Calendar, including Google and Apple Calendar sync for annual-plan subscribers.
What Sensor Tower does best
- Research coverage for mobile app downloads, revenue estimates, usage, retention, session frequency, time spent, audience trends, games, ads, and web or app behavior.
- Public top charts and app lookup tools for limited free discovery before moving into commercial platform access.
- Tracking app store optimization workflows with keyword opportunities, competitive benchmarking, Apple Search Ads analysis, and app performance views.
- Advertising intelligence for share of voice, network coverage, creative tracking, messaging trends, and competitor ad monitoring.
- Web Insights to compare desktop web, mobile web, and app behavior with deduplicated user benchmarking where access permits.
Every detail we compared
Every tracked attribute for MacroMicro and Sensor Tower, side by side.ShowHide
Every detail we compared
Every tracked attribute for MacroMicro and Sensor Tower, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsCommoditiesCurrenciesCryptos | Other |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Identifiers: Ticker | Not specified |
| Data | ||
Data freshness | End of Day | End of Day |
Data granularity | EOD | EOD |
| Access & integrations | ||
API protocols | Not specified | REST |
API auth & delivery | Not specified | Auth: APIKey |
Integrations | Google CalendarApple Calendar | SnowflakeSalesforceSlack |
Export formats | CSV | CSV |
| Plans & trust | ||
Security & compliance | Not specified | SOC2SSO: SAMLStatus page |
Capability signals | Custom formulasUniverse builderCorrelationAI summaries: Transcripts | Not specified |
Vendor & support | MacroMicroCountry: TaiwanSupport: Email | Sensor Tower, Inc.Country: United StatesFounded 2013Support: Email |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free | Free“Public free tools” |
| Entry paid plan | $20/mo“MM PRO” | — |
| Tier 2 | $25/mo“MM Prime” | — |
| Tier 3 | $28/mo“MM Max” | — |
| Tier 4 | $600/mo“MM Business” | — |
| Top plan | Subscription“API Essential” | — |
| Custom / enterprise | — | Contact sales“Enterprise” |
| Free trial | 7 days | — |
Questions we keep getting
What's the difference between MacroMicro and Sensor Tower?
MacroMicro leans toward data visualizations, ETF screeners, and ETF comparison, while Sensor Tower puts more weight on app & website traffic and APIs & data feeds. They overlap in 1 categories, so for most people it comes down to workflow preference and price.
How much do MacroMicro and Sensor Tower cost?
Good news: both MacroMicro and Sensor Tower have free plans, so you can run them side by side and only pay if you hit a wall.
Do MacroMicro and Sensor Tower have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose MacroMicro or Sensor Tower?
It depends on what you're after. Pick MacroMicro if data visualizations and ETF screeners matter to you; go with Sensor Tower if you'd rather have app & website traffic. And if you only need the basics both share, let price decide.
What asset classes do MacroMicro and Sensor Tower cover?
MacroMicro covers stocks, ETFs, and bonds. Sensor Tower covers other.
Can I export data from MacroMicro and Sensor Tower?
Yes, both export to spreadsheets (CSV), which is handy if you like running your own numbers.
Which has a better stock screener: MacroMicro or Sensor Tower?
MacroMicro has a stock screener for surfacing ideas; Sensor Tower doesn't, and focuses its energy elsewhere.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.