VOL. XCIV, NO. 247
BEST INVESTING TOOLS COMPARISON
Tool details checked August 23, 2026
Tool Comparison
Roic AI vs Semrush
Start here
Roic AI
Free • From $29/mo · Web · API
- You want the cheaper way in: plans start at $29/mo instead of $139/mo
- Delayed quotes won't cut it; you need real-time data
- You want financials, transcripts, and news.
Pick Semrush instead if
Semrush
Free • From $139/mo · Web · Mobile · API
- You do a lot of your research from your phone
- You want app & website traffic and blogs.
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
Roic AI and Semrush cover a lot of the same ground (2 shared categories, APIs & data feeds and sheets / excel add-ins), so for the basics you won't go far wrong with either. Roic AI simply does more: 10 categories to Semrush's 4, including financials, transcripts, and news. Semrush counters by keeping things simpler.
What readers say
Roic AI
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Semrush
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Key differences at a glance
- Cheaper paid plan
- Roic AI$29/mo vs $139/mo
- Free trial
- Semrush7 days
- Broader coverage
- Roic AI10 vs 4 categories
- Mobile app
- Semrush
- Real-time data
- Roic AI
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $29/mo | Free • From $139/mo |
Free tier | Yes | Yes |
Free trial | — | 7 days |
Plan limits | 20 limits: Free: api requests per minute: 5, Free: historical data: 2 years +18 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | Yes | Yes |
Broker sync | No | — |
Integrations | Microsoft Excel, Google Sheets +6 more | Google Analytics, Google Search Console +1 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 10 | 4 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | Latency: Real-time, 15-min Delayed, and End of Day and Granularity: Second, Minute, and EOD | — |
Capabilities | Universe builder | — |
Security | — | Data residency: US and SSO: SAML |
| Try it | Visit Roic AI | Visit Semrush |
Where each one shines
What Roic AI and Semrush each do best.ShowHide
Where each one shines
What Roic AI and Semrush each do best.What Roic AI does best
- Research coverage for public companies through web pages that combine business summaries, financial statements, earnings call transcripts, news, identifiers, and stock split history.
- The stock screener to filter companies by exchange, industry, revenue, market cap, operating margin, geography, and related criteria.
- Access the REST API with an API key and receive JSON by default or spreadsheet-ready TSV where supported.
- Financial statement, transcript, news, stock split, company-logo, ticker-search, and spreadsheet batch endpoints from the API surface.
- Use the Excel or Google Sheets add-in, spreadsheet batch endpoints, and TSV output for financial models.
What Semrush does best
- Analysis of website traffic, visitor sources, engagement, keywords, competitors, backlinks, SEO performance, paid search, and market benchmarks.
- Semrush One and AI visibility products to monitor brand and content visibility across AI search and classic SEO workflows.
- The Standard API for eligible SEO Toolkit Business users, with separately purchased API units and request or line-based consumption.
- Separate API paths for Trends, Listing Management, and Map Rank Tracker, noting that local APIs and map rank APIs have their own access and billing rules.
- Export support for data and reports through CSV, Excel, PDF, JSON, Google Sheets, Position Tracking, Site Audit, and App Center connector workflows.
Every detail we compared
Every tracked attribute for Roic AI and Semrush, side by side.ShowHide
Every detail we compared
Every tracked attribute for Roic AI and Semrush, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsClosed-End Funds | Other |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Identifiers: Ticker, ISIN, and CUSIP | Not specified |
| Data | ||
Data freshness | Real-time15-min DelayedEnd of Day | Not specified |
Data granularity | SecondMinuteEOD | Not specified |
| Access & integrations | ||
API protocols | REST | REST |
API auth & delivery | Auth: APIKey | Auth: APIKey and OAuth2 |
Integrations | Microsoft ExcelGoogle SheetsClaudeChatGPTCursorVS Code CopilotCodexMCP Server | Google AnalyticsGoogle Search ConsoleGoogle Sheets |
Export formats | ExcelJSON | CSVExcelPDFJSON |
| Plans & trust | ||
Security & compliance | Not specified | Data residency: USSSO: SAML |
Capability signals | Universe builder | Not specified |
Vendor & support | Roic AI, Inc.Support: Email | Semrush Inc.Country: United StatesSupport: Email |
Curation ratings | Not specified | Methodology 4/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freeapi requests per minute: 5 · historical data: 2 years · +3 more | Free |
| Entry paid plan | $29/mo“Individual”api requests per minute: 300 · historical data: 5 years · +3 more | $139/mo“SEO” |
| Tier 2 | $89/mo“Professional”api requests: Unlimited · historical data: All available years · +4 more | $199/mo“Starter” |
| Tier 3 | — | $299/mo“Pro+” |
| Top plan | — | $549/mo“Advanced” |
| Custom / enterprise | Contact sales“Enterprise”api requests: Unlimited · commercial use api: Yes · +2 more | Contact sales“Enterprise” |
| Free trial | — | 7 days |
Questions we keep getting
What's the difference between Roic AI and Semrush?
Roic AI leans toward financials, transcripts, and news, while Semrush puts more weight on app & website traffic, APIs & data feeds, and sheets / excel add-ins. They overlap in 2 categories, so for most people it comes down to workflow preference and price.
How much do Roic AI and Semrush cost?
Good news: both Roic AI and Semrush have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use Roic AI or Semrush on my phone?
Semrush lists a dedicated mobile app, so it travels better. Roic AI doesn't list a dedicated mobile app; its documented access is web and API.
Do Roic AI and Semrush have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose Roic AI or Semrush?
It depends on what you're after. Pick Roic AI if financials and transcripts matter to you; go with Semrush if you'd rather have app & website traffic and blogs. And if you only need the basics both share, let price decide.
What asset classes do Roic AI and Semrush cover?
Roic AI covers stocks, ETFs, and closed-end funds. Semrush covers other.
Does Roic AI or Semrush have real-time data?
Roic AI offers real-time data, which matters if you trade actively. Semrush runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Can I export data from Roic AI and Semrush?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Which has a better stock screener: Roic AI or Semrush?
Roic AI has a stock screener for surfacing ideas; Semrush doesn't, and focuses its energy elsewhere.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.