VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

Head-to-head

Sensor Tower vs Wayback Machine (Internet Archive) comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Sensor Tower adds App & Website Traffic coverage that Wayback Machine (Internet Archive) skips.

Wayback Machine (Internet Archive) includes Data APIs, Citations & Source Pinning, and Other categories that Sensor Tower omits.

Sensor Tower highlights: App download estimates and advertising intelligence, with insights into audience and market share., App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access., and Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency..

Wayback Machine (Internet Archive) is known for: On‑demand archiving via Save Page Now (SPN2) with POST/GET; options include capture_outlinks, capture_all, capture_screenshot, custom UA/cookies, and conditional capture (if_not_archived_within)., Snapshot discovery: Availability API (/wayback/v1/available) returns the closest archived capture to a URL/time; CDX Server API lists/filters captures; Memento TimeGate/TimeMap endpoints enable time‑based content negotiation., and Operational endpoints: user status (remaining/active SPN sessions) and system status (overload/OK) for SPN2..

Wayback Machine (Internet Archive) offers mobile access, which Sensor Tower skips.

Sensor Tower logo

Sensor Tower

sensortower.com

Mobile app and web intelligence platform covering downloads, usage, advertising, and audience trends. A limited free tier is available, while enterprise add-ons include App Teardown and expanded ASO capabilities such as unlimited keyword tracking and custom alerts. Data is delivered via Connect APIs and scheduled feeds with daily refreshes, available in CSV/Parquet and through Snowflake integration.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • App download estimates and advertising intelligence, with insights into audience and market share.
  • App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
  • Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
  • Advertising insights covering share of voice across networks, creative tracking, and messaging trends.
  • Web Insights module that measures cross-platform behavior across desktop web, mobile web, and apps, with deduplicated user benchmarking.

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Wayback Machine (Internet Archive) logo

Wayback Machine (Internet Archive)

web.archive.org

General‑purpose web archiving used widely in financial research to cite and compare historical webpages (IR pages, fund fact sheets, product sites). Save Page Now (SPN2) enables on‑demand snapshots with options like outlink capture and full‑page screenshots. Availability and CDX APIs expose snapshot discovery; Memento provides time‑based negotiation. Rate limits/quotas apply to SPN2; crawling and replay behavior may vary by target site robots/policies. Some large platforms (e.g., Reddit) restrict Wayback access to content.

Platforms

Web
API
Mobile

Pricing

Free

Quick highlights

  • On‑demand archiving via Save Page Now (SPN2) with POST/GET; options include capture_outlinks, capture_all, capture_screenshot, custom UA/cookies, and conditional capture (if_not_archived_within).
  • Snapshot discovery: Availability API (/wayback/v1/available) returns the closest archived capture to a URL/time; CDX Server API lists/filters captures; Memento TimeGate/TimeMap endpoints enable time‑based content negotiation.
  • Operational endpoints: user status (remaining/active SPN sessions) and system status (overload/OK) for SPN2.
  • Mobile & extensions: official iOS/Android apps and browser extensions (Chrome, Firefox, Safari, Edge) for quick saving and lookup.
  • Quotas/limits (SPN2): per‑minute, per‑day, per‑URL, resource size and screenshot size limits; concurrency dampening by host; max outlinks/embeds returned.

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Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

Where they differ

Sensor Tower

Distinct strengths include:

  • App download estimates and advertising intelligence, with insights into audience and market share.
  • App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
  • Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
  • Advertising insights covering share of voice across networks, creative tracking, and messaging trends.

Wayback Machine (Internet Archive)

Distinct strengths include:

  • On‑demand archiving via Save Page Now (SPN2) with POST/GET; options include capture_outlinks, capture_all, capture_screenshot, custom UA/cookies, and conditional capture (if_not_archived_within).
  • Snapshot discovery: Availability API (/wayback/v1/available) returns the closest archived capture to a URL/time; CDX Server API lists/filters captures; Memento TimeGate/TimeMap endpoints enable time‑based content negotiation.
  • Operational endpoints: user status (remaining/active SPN sessions) and system status (overload/OK) for SPN2.
  • Mobile & extensions: official iOS/Android apps and browser extensions (Chrome, Firefox, Safari, Edge) for quick saving and lookup.

Feature-by-feature breakdown

AttributeSensor TowerWayback Machine (Internet Archive)
Categories

Which research workflows each platform targets

Shared: APIs & SDKs

Unique: App & Website Traffic

Shared: APIs & SDKs

Unique: Data APIs, Citations & Source Pinning, Other

Asset types

Supported asset classes and universes

Other

Other

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web, API, Mobile

Pricing

High-level pricing models

Free, Subscription

Free

Key features

Core capabilities called out by each vendor

Unique

  • App download estimates and advertising intelligence, with insights into audience and market share.
  • App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
  • Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
  • Advertising insights covering share of voice across networks, creative tracking, and messaging trends.
  • Web Insights module that measures cross-platform behavior across desktop web, mobile web, and apps, with deduplicated user benchmarking.
  • Connect APIs and scheduled feeds with daily updates, available in CSV or Parquet formats, and direct integration with Snowflake.

Unique

  • On‑demand archiving via Save Page Now (SPN2) with POST/GET; options include capture_outlinks, capture_all, capture_screenshot, custom UA/cookies, and conditional capture (if_not_archived_within).
  • Snapshot discovery: Availability API (/wayback/v1/available) returns the closest archived capture to a URL/time; CDX Server API lists/filters captures; Memento TimeGate/TimeMap endpoints enable time‑based content negotiation.
  • Operational endpoints: user status (remaining/active SPN sessions) and system status (overload/OK) for SPN2.
  • Mobile & extensions: official iOS/Android apps and browser extensions (Chrome, Firefox, Safari, Edge) for quick saving and lookup.
  • Quotas/limits (SPN2): per‑minute, per‑day, per‑URL, resource size and screenshot size limits; concurrency dampening by host; max outlinks/embeds returned.
  • Timestamps and replay: captures are timestamped (UTC) and replayed with toolbar metadata; screenshot capture available as a separate archived asset.
Tested

Verified by hands-on testing inside Find My Moat

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Editor pick

Featured inside curated shortlists

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Frequently Asked Questions

Which workflows do Sensor Tower and Wayback Machine (Internet Archive) both support?

Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Sensor Tower and Wayback Machine (Internet Archive) require subscriptions?

Both Sensor Tower and Wayback Machine (Internet Archive) keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Wayback Machine (Internet Archive) ships a dedicated mobile experience, while Sensor Tower focuses on web or desktop access.

What unique strengths set the two platforms apart?

Sensor Tower differentiates itself with App download estimates and advertising intelligence, with insights into audience and market share., App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access., and Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency., whereas Wayback Machine (Internet Archive) stands out for On‑demand archiving via Save Page Now (SPN2) with POST/GET; options include capture_outlinks, capture_all, capture_screenshot, custom UA/cookies, and conditional capture (if_not_archived_within)., Snapshot discovery: Availability API (/wayback/v1/available) returns the closest archived capture to a URL/time; CDX Server API lists/filters captures; Memento TimeGate/TimeMap endpoints enable time‑based content negotiation., and Operational endpoints: user status (remaining/active SPN sessions) and system status (overload/OK) for SPN2..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.