VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

Head-to-head

Similarweb vs Wayback Machine (Internet Archive) comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Similarweb adds App & Website Traffic, Sheets / Excel Add-ins, and Data Visualizations coverage that Wayback Machine (Internet Archive) skips.

Wayback Machine (Internet Archive) includes Citations & Source Pinning, and Other categories that Similarweb omits.

Similarweb highlights: Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool., APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports., and Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly..

Wayback Machine (Internet Archive) is known for: On‑demand archiving via Save Page Now (SPN2) with POST/GET; options include capture_outlinks, capture_all, capture_screenshot, custom UA/cookies, and conditional capture (if_not_archived_within)., Snapshot discovery: Availability API (/wayback/v1/available) returns the closest archived capture to a URL/time; CDX Server API lists/filters captures; Memento TimeGate/TimeMap endpoints enable time‑based content negotiation., and Operational endpoints: user status (remaining/active SPN sessions) and system status (overload/OK) for SPN2..

Wayback Machine (Internet Archive) offers mobile access, which Similarweb skips.

Similarweb

similarweb.com

Digital intelligence platform providing website and app traffic data, engagement benchmarks, and competitive insights. API access is sold separately or bundled with Enterprise plans, and is required for most native integrations (Excel, Sheets, Tableau, Power BI, Salesforce, HubSpot, Snowflake, Databricks). Webhooks support daily and monthly data release notifications. A free DigitalRank API offers basic website ranking data.

Platforms

Web

API

Pricing

Free

Subscription

Quick highlights

Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.
Bulk input support for uploading CSV lists (up to ~1M entries per report) to create large exports.

Community votes (overall)

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Wayback Machine (Internet Archive)

web.archive.org

General‑purpose web archiving used widely in financial research to cite and compare historical webpages (IR pages, fund fact sheets, product sites). Save Page Now (SPN2) enables on‑demand snapshots with options like outlink capture and full‑page screenshots. Availability and CDX APIs expose snapshot discovery; Memento provides time‑based negotiation. Rate limits/quotas apply to SPN2; crawling and replay behavior may vary by target site robots/policies. Some large platforms (e.g., Reddit) restrict Wayback access to content.

Platforms

Web

API

Mobile

Pricing

Free

Quick highlights

On‑demand archiving via Save Page Now (SPN2) with POST/GET; options include capture_outlinks, capture_all, capture_screenshot, custom UA/cookies, and conditional capture (if_not_archived_within).
Snapshot discovery: Availability API (/wayback/v1/available) returns the closest archived capture to a URL/time; CDX Server API lists/filters captures; Memento TimeGate/TimeMap endpoints enable time‑based content negotiation.
Operational endpoints: user status (remaining/active SPN sessions) and system status (overload/OK) for SPN2.
Mobile & extensions: official iOS/Android apps and browser extensions (Chrome, Firefox, Safari, Edge) for quick saving and lookup.
Quotas/limits (SPN2): per‑minute, per‑day, per‑URL, resource size and screenshot size limits; concurrency dampening by host; max outlinks/embeds returned.

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Overlap

Shared focus areas

2 overlaps

Mutual strengths include Data APIs, and APIs & SDKs.

Where they differ

Similarweb

Distinct strengths include:

App & Website Traffic

Sheets / Excel Add-ins

Data Visualizations

Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.

Wayback Machine (Internet Archive)

Distinct strengths include:

Citations & Source Pinning

Other

On‑demand archiving via Save Page Now (SPN2) with POST/GET; options include capture_outlinks, capture_all, capture_screenshot, custom UA/cookies, and conditional capture (if_not_archived_within).
Snapshot discovery: Availability API (/wayback/v1/available) returns the closest archived capture to a URL/time; CDX Server API lists/filters captures; Memento TimeGate/TimeMap endpoints enable time‑based content negotiation.
Operational endpoints: user status (remaining/active SPN sessions) and system status (overload/OK) for SPN2.
Mobile & extensions: official iOS/Android apps and browser extensions (Chrome, Firefox, Safari, Edge) for quick saving and lookup.

Feature-by-feature breakdown

Attribute	Similarweb	Wayback Machine (Internet Archive)
Categories Which research workflows each platform targets	Shared: Data APIs, APIs & SDKs Unique: App & Website Traffic, Sheets / Excel Add-ins, Data Visualizations	Shared: Data APIs, APIs & SDKs Unique: Citations & Source Pinning, Other
Asset types Supported asset classes and universes	Other	Other
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, API	Web, API, Mobile
Pricing High-level pricing models	Free, Subscription	Free
Key features Core capabilities called out by each vendor	Unique Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool. APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports. Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly. Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads. Bulk input support for uploading CSV lists (up to ~1M entries per report) to create large exports. Dashboard and table exports in Excel, PDF, PPT, and PNG formats.	Unique On‑demand archiving via Save Page Now (SPN2) with POST/GET; options include capture_outlinks, capture_all, capture_screenshot, custom UA/cookies, and conditional capture (if_not_archived_within). Snapshot discovery: Availability API (/wayback/v1/available) returns the closest archived capture to a URL/time; CDX Server API lists/filters captures; Memento TimeGate/TimeMap endpoints enable time‑based content negotiation. Operational endpoints: user status (remaining/active SPN sessions) and system status (overload/OK) for SPN2. Mobile & extensions: official iOS/Android apps and browser extensions (Chrome, Firefox, Safari, Edge) for quick saving and lookup. Quotas/limits (SPN2): per‑minute, per‑day, per‑URL, resource size and screenshot size limits; concurrency dampening by host; max outlinks/embeds returned. Timestamps and replay: captures are timestamped (UTC) and replayed with toolbar metadata; screenshot capture available as a separate archived asset.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Similarweb and Wayback Machine (Internet Archive) both support?

Both platforms cover Data APIs, and APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Similarweb and Wayback Machine (Internet Archive) require subscriptions?

Both Similarweb and Wayback Machine (Internet Archive) keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Wayback Machine (Internet Archive) ships a dedicated mobile experience, while Similarweb focuses on web or desktop access.

What unique strengths set the two platforms apart?

Similarweb differentiates itself with Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool., APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports., and Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly., whereas Wayback Machine (Internet Archive) stands out for On‑demand archiving via Save Page Now (SPN2) with POST/GET; options include capture_outlinks, capture_all, capture_screenshot, custom UA/cookies, and conditional capture (if_not_archived_within)., Snapshot discovery: Availability API (/wayback/v1/available) returns the closest archived capture to a URL/time; CDX Server API lists/filters captures; Memento TimeGate/TimeMap endpoints enable time‑based content negotiation., and Operational endpoints: user status (remaining/active SPN sessions) and system status (overload/OK) for SPN2..

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