★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Source checks: Simply Wall St checked July 29, 2026 · Yellowbrick Investing checked August 4, 2026
Tool Comparison
Simply Wall St vs Yellowbrick Investing
Start here
Simply Wall St
Free • From $120/yr · Web · Mobile
- You want the cheaper way in: plans start at $10/mo instead of $24/mo
- You do a lot of your research from your phone
- You care about data visualizations, portfolio, and watchlist, things Yellowbrick Investing doesn't offer
Pick Yellowbrick Investing instead if
Yellowbrick Investing
Free • From $24/mo · Web
- Go this way if you prefer a simpler, more focused tool.
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
Simply Wall St and Yellowbrick Investing cover a lot of the same ground (5 shared categories, including stock ideas, screeners, and institutional ownership), so for the basics you won't go far wrong with either. Simply Wall St simply does more: 19 categories to Yellowbrick Investing's 5, including data visualizations, portfolio, and watchlist, plus a mobile app. Yellowbrick Investing counters by keeping things simpler.
What readers say
Simply Wall St
Vote once to reveal the community verdict.
Yellowbrick Investing
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Key differences at a glance
- Cheaper paid plan
- Simply Wall St$10/mo vs $24/mo
- Free trial
- Simply Wall St7 days
- Broader coverage
- Simply Wall St19 vs 5 categories
- Mobile app
- Simply Wall St
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $120/yr | Free • From $24/mo |
Free tier | Yes | Yes |
Free trial | 7 days | — |
Plan limits | 15 limits: Free: company reports per month: 5, Free: portfolios: 1 +13 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | No |
API access | No | No |
Broker sync | Yes | — |
Integrations | Plaid, SnapTrade +6 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Long-term Investors +3 more | — |
Categories covered | 19 | 5 |
Regions | North America, Europe, APAC, Africa | North America, Europe, APAC |
| Data & capabilities | ||
Data quality | 5 signals: Latency: End of Day, Granularity: EOD +3 more | — |
Data partners | S&P Global Market Intelligence | — |
Capabilities | 6 signals: Universe builder, Broker sync +4 more | — |
Security | Encryption in transit | — |
| Try it | Visit Simply Wall St | Visit Yellowbrick Investing |
Where each one shines
What Simply Wall St and Yellowbrick Investing each do best.ShowHide
Where each one shines
What Simply Wall St and Yellowbrick Investing each do best.What Simply Wall St does best
- Research coverage for global stocks through visual company reports that summarize valuation, future growth, past performance, financial health, and dividends.
- The Snowflake report format to move from a high-level visual score into detailed sections, methodology notes, financials, risks, and supporting data.
- Discovery tools for ideas through curated themes such as undervalued companies, dividend stocks, insider buying, sectors, industries, and thematic lists.
- The stock screener to filter by market, industry, value, growth, income, risk, and other fundamental metrics, with saved screeners and alerts on paid plans.
- Tracking portfolios with visual dashboards, portfolio Snowflake views, performance versus market, diversification, sector and region exposure, and holding-level fundamentals.
What Yellowbrick Investing does best
- Search tools across aggregated stock pitches by ticker, sector, valuation metrics, price targets, dividends, sentiment, geography, and other research filters.
- Elite Investor Feeds to follow curated trades and ideas from tracked investors, with displayed average return statistics where available.
- Tracking hedge fund holdings and 13F activity through Hedge Fund Watcher, including fund trades, leaderboards, model portfolios, and fund-level stats on paid access.
- Premium for no-delay access to stock pitches, premium filters, professional fund portfolios, expanded return analytics, and the Premium daily email with 25+ ideas.
- Monitoring the Yellowbrick Premium Portfolio, marketed as a real-money portfolio based on the 10 most profitable investors in its database, with alerts for new trades.
Every detail we compared
Every tracked attribute for Simply Wall St and Yellowbrick Investing, side by side.ShowHide
Every detail we compared
Every tracked attribute for Simply Wall St and Yellowbrick Investing, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFs | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors | Not specified |
Regions | North AmericaEuropeAPACAfrica | North AmericaEuropeAPAC |
Coverage details | Identifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | End of Day | Not specified |
Data granularity | EOD | Not specified |
Pricing sources | Vendor | Not specified |
Data partners | S&P Global Market Intelligence | Not specified |
| Access & integrations | ||
Import methods | BrokerOAuthCSVManual | Not specified |
Integrations | PlaidSnapTradeRobinhoodFidelityInteractive BrokersCharles SchwabE*TRADEVanguard | Not specified |
Export formats | ExcelPDF | Not specified |
| Plans & trust | ||
Security & compliance | Encryption in transit | Not specified |
Capability signals | Universe builderBroker syncPortfolio attributionTax lotsMulti-currencyCost basis: FIFO | Not specified |
Vendor & support | Simply Wall Street Pty LtdCountry: AustraliaFounded 2014Support: Email | Not specified |
Curation ratings | Not specified | Methodology 3/5Reliability 3/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freecompany reports per month: 5 · portfolios: 1 · +3 more | Free |
| Entry paid plan | $120/yr≈ $10/mo“Premium”company reports per month: 30 · portfolios: 3 · +3 more | $24/mo“Yellowbrick Premium Annual” |
| Tier 2 | $240/yr≈ $20/mo“Unlimited”company reports per month: Unlimited · portfolios: Unlimited · +3 more | $30/mo“Yellowbrick Premium Monthly” |
| Tier 3 | — | $40/mo“CEO Watcher Premium” |
| Top plan | — | Subscription“Bundle” |
| Free trial | 7 days | — |
Questions we keep getting
What's the difference between Simply Wall St and Yellowbrick Investing?
Simply Wall St leans toward stock ideas, screeners, and data visualizations, while Yellowbrick Investing puts more weight on stock ideas, screeners, and institutional ownership. They overlap in 5 categories, so for most people it comes down to workflow preference and price.
How much do Simply Wall St and Yellowbrick Investing cost?
Good news: both Simply Wall St and Yellowbrick Investing have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use Simply Wall St or Yellowbrick Investing on my phone?
Simply Wall St lists a dedicated mobile app, so it travels better. Yellowbrick Investing doesn't list a dedicated mobile app; its documented access is web.
Should I choose Simply Wall St or Yellowbrick Investing?
It depends on what you're after. Pick Simply Wall St if data visualizations and portfolio matter to you; go with Yellowbrick Investing if you prefer its overall approach. And if you only need the basics both share, let price decide.
Can I export data from Simply Wall St and Yellowbrick Investing?
Simply Wall St exports to Excel. Yellowbrick Investing is stingier about getting data out.
Which has a better stock screener: Simply Wall St or Yellowbrick Investing?
Both Simply Wall St and Yellowbrick Investing include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with Simply Wall St or Yellowbrick Investing?
Simply Wall St handles portfolio tracking. Yellowbrick Investing is really a research tool; you'd track your portfolio elsewhere.
Keep researching
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.