Tool Comparison
Stock Rover vs Visible Alpha
- Paid from
- $34/mo
- Free plan
- Yes
- Platforms
- Web, Mobile
Best if
- You'd rather start free and only pay if you outgrow it
- You do a lot of your research from your phone
- You want stock ideas, screeners, and ETF screeners.
- Paid from
- On request
- Free plan
- No
- Platforms
- Web, Desktop, API
Best if
- You want an API so you can script or automate things
- You want research templates, APIs & data feeds, and sheets / excel add-ins.
Pick Stock Rover if
Stock Rover
Free • From $34/mo · Web · Mobile
- You'd rather start free and only pay if you outgrow it
- You do a lot of your research from your phone
- You want stock ideas, screeners, and ETF screeners.
Pick Visible Alpha if
Visible Alpha
Contact for pricing · Web · Desktop · API
- You want an API so you can script or automate things
- You want research templates, APIs & data feeds, and sheets / excel add-ins.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
Stock Rover and Visible Alpha cover a lot of the same ground (6 shared categories, including stock comparison, data visualizations, and financials), so for the basics you won't go far wrong with either. Stock Rover simply does more: 32 categories to Visible Alpha's 10, including stock ideas, screeners, and ETF screeners, plus a mobile app. Visible Alpha counters by keeping things simpler.
What readers say
Stock Rover
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Visible Alpha
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Key differences at a glance
- Free plan
- Stock Rover
- Free trial
- Stock Rover14 days
- Broader coverage
- Stock Rover32 vs 10 categories
- Mobile app
- Stock Rover
- Desktop app
- Visible Alpha
- API access
- Visible Alpha
What Stock Rover does best
- Screen North American stocks, ETFs, and funds with up to 800 or more metrics.
- Tracking portfolios and dividends with broker sync, manual or spreadsheet import, benchmark comparison, emailed reports, dividend-income projections, risk-adjusted return, volatility, beta, IRR, Sharpe Ratio, and position contribution analytics.
- Comparison tools for stocks, ETFs, funds, portfolios, indices, and custom datasets in spreadsheet-like table and tile views across valuation, dividend, analyst, ratings, momentum, performance, and operating metrics.
- Automated DCF-driven Fair Value and intrinsic-value metrics to estimate Margin of Safety, then compare valuation ratios against 20-year relative norms to separate real discounts from superficially cheap stocks.
- The Insight Panel for financial statements, sales, earnings, cash flow, dividends, analyst ratings, insider activity, news, earnings transcripts, fair-value formulas, scores, warnings, and options-chain research on higher tiers.
What Visible Alpha does best
- Analyze line-item consensus built from full sell-side models rather than only EPS or revenue estimates.
- VA Actuals to connect stitched historical fundamentals with forward estimates for cleaner time-series analysis.
- Work in Visible Alpha Insights, S&P Capital IQ Pro, or Excel with templates, tear sheets, and updated figures.
- Review target-price and rating distributions with valuation context and consensus changes.
- Monitor line-item revisions, dispersion, trends, and threshold changes through company and metric-level monitoring workflows.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $34/mo | Contact for pricing |
Free tier | Yes | No |
Free trial | 14 days | — |
Plan limits | 54 limits: Free: stock scores: 3/month, Free: research reports: Dow 30 samples only unless Research Reports add-on or bundled paid pl... +52 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Desktop app | No | Yes |
Mobile app | Yes | No |
API access | No | Yes |
Broker sync | Yes | — |
Integrations | Yodlee brokerage aggregation and Interactive Brokers | S&P Capital IQ Pro, Data Feed +2 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +7 more | — |
Categories covered | 32 | 10 |
Regions | North America | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | 5 signals: Latency: Real-time, 15-min Delayed, and End of Day, Granularity: Minute and EOD +3 more | 3 signals: Latency: Real-time and End of Day, Granularity: EOD +1 more |
Data partners | 6 partners: Morningstar, Zacks +4 more | — |
Capabilities | 10 signals: Custom formulas, Universe builder +8 more | — |
Security | Encryption at rest and Encryption in transit | — |
| Try it | Visit Stock Rover | Visit Visible Alpha |
Standout features
The best features of Stock Rover and Visible Alpha.ShowHide
Standout features
What Stock Rover does best
- Screen North American stocks, ETFs, and funds with up to 800 or more metrics.
- Tracking portfolios and dividends with broker sync, manual or spreadsheet import, benchmark comparison, emailed reports, dividend-income projections, risk-adjusted return, volatility, beta, IRR, Sharpe Ratio, and position contribution analytics.
- Comparison tools for stocks, ETFs, funds, portfolios, indices, and custom datasets in spreadsheet-like table and tile views across valuation, dividend, analyst, ratings, momentum, performance, and operating metrics.
- Automated DCF-driven Fair Value and intrinsic-value metrics to estimate Margin of Safety, then compare valuation ratios against 20-year relative norms to separate real discounts from superficially cheap stocks.
- The Insight Panel for financial statements, sales, earnings, cash flow, dividends, analyst ratings, insider activity, news, earnings transcripts, fair-value formulas, scores, warnings, and options-chain research on higher tiers.
What Visible Alpha does best
- Analyze line-item consensus built from full sell-side models rather than only EPS or revenue estimates.
- VA Actuals to connect stitched historical fundamentals with forward estimates for cleaner time-series analysis.
- Work in Visible Alpha Insights, S&P Capital IQ Pro, or Excel with templates, tear sheets, and updated figures.
- Review target-price and rating distributions with valuation context and consensus changes.
- Monitor line-item revisions, dispersion, trends, and threshold changes through company and metric-level monitoring workflows.
All details
Every attribute we track for Stock Rover and Visible Alpha.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsMutual FundsClosed-End FundsOptionsFundsOther | Stocks |
Experience | BeginnerIntermediateAdvanced | IntermediateAdvanced |
Target audience | Retail TradersPro RetailLong-term InvestorsValue InvestorsGrowth InvestorsQuality InvestorsDividend InvestorsAnalysts+1 more | Not specified |
Regions | North America | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Countries: US and CA11 exchangesIdentifiers: Ticker | Identifiers: Ticker, CUSIP, SEDOL, and ISIN |
| Data | ||
Data freshness | Real-time15-min DelayedEnd of Day | Real-timeEnd of Day |
Data granularity | MinuteEOD | EOD |
Pricing sources | ExchangeVendorModel | Not specified |
Data partners | MorningstarZacksIntrinioQuandlYodleeIEX | Not specified |
| Access & integrations | ||
API protocols | Not specified | REST |
API auth & delivery | Not specified | Auth: APIKey |
Import methods | CSVBrokerOAuthManual | Not specified |
Integrations | Yodlee brokerage aggregationInteractive Brokers | S&P Capital IQ ProData FeedSnowflakeExcel |
Export formats | CSVImagePDF | Excel |
| Plans & trust | ||
Security & compliance | Encryption at restEncryption in transit | Not specified |
Capability signals | Custom formulasUniverse builderFactors: Value, Quality, Momentum, Growth, and SizePerformance attributionMonte CarloBroker syncPortfolio attributionRebalancing+2 more | Not specified |
Vendor & support | Stock Rover LLCCountry: United StatesFounded 2008Support: Email and Phone | Visible Alpha (S&P Global Market Intelligence)Country: USFounded 2015Support: Email and Phone |
Curation ratings | Not specified | Methodology 4/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Freestock scores: 3/month · research reports: Dow 30 samples only unless Research Reports add-on or bundled paid pl... · +1 more | — |
| Entry paid plan | $34/mo“Premium”annual billing: $348/year ($29/month equivalent) · two year billing: $576 every 2 years ($24/month equivalent) · +11 more | — |
| Tier 2 | $70/mo“Premium Plus”annual billing: $588/year ($49/month equivalent) · two year billing: $1,008 every 2 years ($42/month equivalent) · +12 more | — |
| Tier 3 | $99/mo“Ultimate”annual billing: $948/year ($79/month equivalent) · two year billing: $1,656 every 2 years ($69/month equivalent) · +10 more | — |
| Top plan | $199/mo“Ultimate Pro”annual billing: $1,788/year ($149/month equivalent) · two year billing: $3,096 every 2 years ($129/month equivalent) · +10 more | — |
| Custom / enterprise | — | Contact sales“Enterprise” |
| Free trial | 14 days | — |
Free alternatives
Questions we keep getting
What's the difference between Stock Rover and Visible Alpha?
Stock Rover leans toward stock ideas, screeners, and ETF screeners, while Visible Alpha puts more weight on financials, analyst forecasts, and analyst ratings & price targets. They overlap in 6 categories, so for most people it comes down to workflow preference and price.
Is Stock Rover or Visible Alpha free to use?
Stock Rover has a free tier, so you can get started without paying anything. Visible Alpha is paid-only. If budget matters, start with Stock Rover and see how far it takes you before opening your wallet.
Which is better for beginners: Stock Rover or Visible Alpha?
Stock Rover is the friendlier place to start; its interface takes less getting used to. Both work fine once you're past the basics.
Can I use Stock Rover or Visible Alpha on my phone?
Stock Rover lists a dedicated mobile app, so it travels better. Visible Alpha doesn't list a dedicated mobile app; its documented access is web, desktop, and API.
Does Stock Rover or Visible Alpha have an API?
Visible Alpha has an API for programmatic access and custom integrations. Stock Rover doesn't, so you're working through its interface.
Should I choose Stock Rover or Visible Alpha?
It depends on what you're after. Pick Stock Rover if stock ideas and screeners matter to you; go with Visible Alpha if you'd rather have research templates and APIs & data feeds. And if you only need the basics both share, let price decide.
What asset classes do Stock Rover and Visible Alpha cover?
Both cover stocks. Stock Rover also handles ETFs, mutual funds, and closed-end funds.
Do Stock Rover and Visible Alpha offer real-time data?
Yes, both serve real-time market data, so either works when timing matters.
Which covers international markets: Stock Rover or Visible Alpha?
Visible Alpha has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. Stock Rover is more region-specific, mainly North America.
Can I export data from Stock Rover and Visible Alpha?
Yes, both export to spreadsheets (Stock Rover: CSV; Visible Alpha: Excel), which is handy if you like running your own numbers.
Which has a better stock screener: Stock Rover or Visible Alpha?
Stock Rover has a stock screener for surfacing ideas; Visible Alpha doesn't, and focuses its energy elsewhere.
Can I track my portfolio with Stock Rover or Visible Alpha?
Stock Rover handles portfolio tracking. Visible Alpha is really a research tool; you'd track your portfolio elsewhere.
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