VOL. XCIV, NO. 247
★ FINANCIAL TOOLS & SERVICES DIRECTORY ★
PRICE: 5 CENTS
Saturday, September 27, 2025
Investors comparing Semrush and Similarweb will find that Both Semrush and Similarweb concentrate on App & Website Traffic, Data APIs, and APIs & SDKs workflows, making them natural alternatives for similar investment research jobs. Semrush leans into Blogs, which can be decisive for teams that need depth over breadth. Similarweb stands out with Data Visualizations that the competition lacks. Use the feature-by-feature table to inspect unique capabilities and confirm which roadmap best maps to your process.
Head-to-head
Semrush vs Similarweb
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
- Semrush adds Blogs coverage that Similarweb skips.
- Similarweb includes Data Visualizations categories that Semrush omits.
- Semrush highlights: Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing..
- Similarweb is known for: Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool., APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports., and Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly..
- Semrush ships a mobile app. Similarweb is web/desktop only.
Semrush
semrush.com
Comprehensive SEO, marketing, and web traffic analytics platform. API access for core Analytics and Projects requires a Business plan, with usage billed in API units. Some APIs—like Listing Management and Map Rank Tracker—don’t consume units. Enterprise security options include SAML SSO on Guru and Business tiers. A 7-day free trial is available for all paid plans.
Platforms
Pricing
Quick highlights
- Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
- Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
- API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
- Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
- Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.
Similarweb
similarweb.com
Digital intelligence platform providing website and app traffic data, engagement benchmarks, and competitive insights. API access is sold separately or bundled with Enterprise plans, and is required for most native integrations (Excel, Sheets, Tableau, Power BI, Salesforce, HubSpot, Snowflake, Databricks). Webhooks support daily and monthly data release notifications. A free DigitalRank API offers basic website ranking data.
Platforms
Pricing
Quick highlights
- Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
- APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
- Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
- Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.
- Bulk input support for uploading CSV lists (up to ~1M entries per report) to create large exports.
Shared focus areas
Both platforms align on these research themes, so you can stay within one workflow when your use case involves them.
Where they differ
Semrush
Distinct strengths include:
- Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
- Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
- API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
- Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
Similarweb
Distinct strengths include:
- Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
- APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
- Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
- Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.
Feature-by-feature breakdown
| Attribute | Semrush | Similarweb |
|---|---|---|
Categories Which research workflows each platform targets | Shared: App & Website Traffic, Data APIs, APIs & SDKs, Sheets / Excel Add-ins Unique: Blogs | Shared: App & Website Traffic, Data APIs, APIs & SDKs, Sheets / Excel Add-ins Unique: Data Visualizations |
Asset types Supported asset classes and universes | Other | Other |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, Mobile, API | Web, API |
Pricing High-level pricing models | Free, Subscription | Free, Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Not yet |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do Semrush and Similarweb both support?
Both platforms cover App & Website Traffic, Data APIs, APIs & SDKs, and Sheets / Excel Add-ins workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do Semrush and Similarweb require subscriptions?
Both Semrush and Similarweb keep freemium access with optional paid upgrades, so you can trial each platform before committing.
Which tool has mobile access?
Semrush ships a dedicated mobile experience, while Similarweb focuses on web or desktop access.
What unique strengths set the two platforms apart?
Semrush differentiates itself with Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing., whereas Similarweb stands out for Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool., APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports., and Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly..
Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.