Tool Comparison
Semrush vs Similarweb
- Paid from
- $139/mo
- Free plan
- Yes
- Platforms
- Web, Mobile, API
Best if
- You do a lot of your research from your phone
- You want blogs.
- Paid from
- On request
- Free plan
- Yes
- Platforms
- Web, API
Best if
- You want data visualizations.
Pick Semrush if
Semrush
Free • From $139/mo · Web · Mobile · API
- You do a lot of your research from your phone
- You want blogs.
Pick Similarweb if
Similarweb
Free • Contact for pricing · Web · API
- You want data visualizations.
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOther tools you might like
Outbound links may include affiliate or sponsor codes.
Not set on either one? See the top 50 tools, ranked by user votes, or the deals page for big discounts on popular tools.
Our take
The bottom line
Semrush and Similarweb cover a lot of the same ground (3 shared categories, app & website traffic, APIs & data feeds, and sheets / excel add-ins), so for the basics you won't go far wrong with either. Semrush includes blogs, and Similarweb includes data visualizations.
What readers say
Semrush
No votes yet. Cast the first one.
Similarweb
No votes yet. Cast the first one.
Key differences at a glance
- Mobile app
- Semrush
- Free trial
- Semrush7 days
- Free plan
- Both
What Semrush does best
- Analysis of website traffic, visitor sources, engagement, keywords, competitors, backlinks, SEO performance, paid search, and market benchmarks.
- Semrush One and AI visibility products to monitor brand and content visibility across AI search and classic SEO workflows.
- The Standard API for eligible SEO Toolkit Business users, with separately purchased API units and request or line-based consumption.
- Separate API paths for Trends, Listing Management, and Map Rank Tracker, noting that local APIs and map rank APIs have their own access and billing rules.
- Export support for data and reports through CSV, Excel, PDF, JSON, Google Sheets, Position Tracking, Site Audit, and App Center connector workflows.
What Similarweb does best
- Analysis of website traffic, engagement, channels, keyword demand, referral sources, competitors, company profiles, technologies, and app intelligence where plan access allows.
- Free public tools for high-level samples such as traffic checks, app analytics, keyword tools, top websites or apps, and company or technology profiles.
- Similarweb API V5 in REST or Batch mode with API-key authentication, standardized responses, multi-metric requests, MCP and AI support, and one key across endpoint families.
- Subscriptions to daily or monthly release notifications through webhooks where API workflow access is available.
- Export support for data through no-code Data Exporter, scheduled email delivery, CSV downloads, dashboards, tables, Excel, PDF, PPT, and PNG formats depending on product access.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $139/mo | Free • Contact for pricing |
Free tier | Yes | Yes |
Free trial | 7 days | — |
Plan limits | 8 limits: SEO: websites: 5, SEO: tracked keywords daily: 500 +6 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | No |
API access | Yes | Yes |
Integrations | Google Analytics, Google Search Console +1 more | Microsoft Excel, Google Sheets +8 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 4 | 4 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | — | Latency: End of Day and Granularity: EOD |
Security | Data residency: US and SSO: SAML | SOC2 and ISO27001 |
| Try it | Visit Semrush | Visit Similarweb |
Standout features
The best features of Semrush and Similarweb.ShowHide
Standout features
What Semrush does best
- Analysis of website traffic, visitor sources, engagement, keywords, competitors, backlinks, SEO performance, paid search, and market benchmarks.
- Semrush One and AI visibility products to monitor brand and content visibility across AI search and classic SEO workflows.
- The Standard API for eligible SEO Toolkit Business users, with separately purchased API units and request or line-based consumption.
- Separate API paths for Trends, Listing Management, and Map Rank Tracker, noting that local APIs and map rank APIs have their own access and billing rules.
- Export support for data and reports through CSV, Excel, PDF, JSON, Google Sheets, Position Tracking, Site Audit, and App Center connector workflows.
What Similarweb does best
- Analysis of website traffic, engagement, channels, keyword demand, referral sources, competitors, company profiles, technologies, and app intelligence where plan access allows.
- Free public tools for high-level samples such as traffic checks, app analytics, keyword tools, top websites or apps, and company or technology profiles.
- Similarweb API V5 in REST or Batch mode with API-key authentication, standardized responses, multi-metric requests, MCP and AI support, and one key across endpoint families.
- Subscriptions to daily or monthly release notifications through webhooks where API workflow access is available.
- Export support for data through no-code Data Exporter, scheduled email delivery, CSV downloads, dashboards, tables, Excel, PDF, PPT, and PNG formats depending on product access.
All details
Every attribute we track for Semrush and Similarweb.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | Other | Other |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
| Data | ||
Data freshness | Not specified | End of Day |
Data granularity | Not specified | EOD |
| Access & integrations | ||
API protocols | REST | REST |
API auth & delivery | Auth: APIKey and OAuth2 | Auth: APIKeyWebhooks |
Import methods | Not specified | CSV |
Integrations | Google AnalyticsGoogle Search ConsoleGoogle Sheets | Microsoft ExcelGoogle SheetsGoogle Looker StudioTableauPower BISnowflakeDatabricksSalesforce+2 more |
Export formats | CSVExcelPDFJSON | CSVExcelJSONPDFImage |
| Plans & trust | ||
Security & compliance | Data residency: USSSO: SAML | SOC2ISO27001 |
Vendor & support | Semrush Inc.Country: United StatesSupport: Email | Similarweb Ltd.Support: Email |
Curation ratings | Methodology 4/5Reliability 4/5UX 4/5 | Methodology 4/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Free | Free |
| Entry paid plan | $139/mo“SEO”websites: 5 · tracked keywords daily: 500 | Subscription“Self-service packages” |
| Tier 2 | $199/mo“Starter”websites: 5 · tracked keywords daily: 500 · +1 more | — |
| Tier 3 | $299/mo“Pro+”websites: 15 · tracked keywords daily: 1,500 · +1 more | — |
| Top plan | $549/mo“Advanced” | — |
| Custom / enterprise | Contact sales“Enterprise” | Contact sales“Business and Enterprise” |
| Free trial | 7 days | — |
Alternatives
Free alternatives
Questions we keep getting
What's the difference between Semrush and Similarweb?
Semrush leans toward app & website traffic, APIs & data feeds, and sheets / excel add-ins, while Similarweb puts more weight on app & website traffic, APIs & data feeds, and sheets / excel add-ins. They overlap in 3 categories, so for most people it comes down to workflow preference and price.
How much do Semrush and Similarweb cost?
Good news: both Semrush and Similarweb have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use Semrush or Similarweb on my phone?
Semrush lists a dedicated mobile app, so it travels better. Similarweb doesn't list a dedicated mobile app; its documented access is web and API.
Do Semrush and Similarweb have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose Semrush or Similarweb?
It depends on what you're after. Pick Semrush if blogs matter to you; go with Similarweb if you'd rather have data visualizations. And if you only need the basics both share, let price decide.
Can I export data from Semrush and Similarweb?
Yes, both export to spreadsheets (CSV and Excel), which is handy if you like running your own numbers.
Keep researching
Other tools you might like
Keep Exploring
Feedback
Spot stale pricing, missing features, or a comparison that feels off? Send feedback on the verdict, table, alternatives, or recommendation.
Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.