VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Monday, November 10, 2025

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Tool Comparison

Semrush vs Sensor Tower comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Semrush adds Data APIs, Sheets / Excel Add-ins, and Blogs coverage that Sensor Tower skips.

Semrush ships a mobile app. Sensor Tower is web/desktop only.

In depth comparison

Semrush

semrush.com

Comprehensive SEO, marketing, and web traffic analytics platform. API access for core Analytics and Projects requires a Business plan, with usage billed in API units. Some APIs—like Listing Management and Map Rank Tracker—don’t consume units. Enterprise security options include SAML SSO on Guru and Business tiers. A 7-day free trial is available for all paid plans.

Platforms

WebMobileAPI

Pricing

FreeSubscription

Quick highlights

Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.

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Sensor Tower

sensortower.com

Mobile app and web intelligence platform covering downloads, usage, advertising, and audience trends. A limited free tier is available, while enterprise add-ons include App Teardown and expanded ASO capabilities such as unlimited keyword tracking and custom alerts. Data is delivered via Connect APIs and scheduled feeds with daily refreshes, available in CSV/Parquet and through Snowflake integration.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

App download estimates and advertising intelligence, with insights into audience and market share.
App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
Advertising insights covering share of voice across networks, creative tracking, and messaging trends.
Web Insights module that measures cross-platform behavior across desktop web, mobile web, and apps, with deduplicated user benchmarking.

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Where they differ

Semrush

Distinct strengths include:

Data APIs Sheets / Excel Add-ins Blogs

Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.

Feature-by-feature breakdown

Attribute	Semrush	Sensor Tower
Categories Which research workflows each platform targets	Shared: App & Website Traffic, APIs & SDKs Unique: Data APIs, Sheets / Excel Add-ins, Blogs	Shared: App & Website Traffic, APIs & SDKs
Asset types Supported asset classes and universes	Other	Other
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, Mobile, API	Web, API
Pricing High-level pricing models	Free, Subscription	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks. Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4). API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing. Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export. Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines. Native integrations with Google Analytics and Google Search Console to combine marketing and search performance data.	Unique App download estimates and advertising intelligence, with insights into audience and market share. App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access. Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency. Advertising insights covering share of voice across networks, creative tracking, and messaging trends. Web Insights module that measures cross-platform behavior across desktop web, mobile web, and apps, with deduplicated user benchmarking. Connect APIs and scheduled feeds with daily updates, available in CSV or Parquet formats, and direct integration with Snowflake.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Semrush and Sensor Tower both support?

Both platforms cover App & Website Traffic, and APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Semrush and Sensor Tower require subscriptions?

Both Semrush and Sensor Tower keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Semrush ships a dedicated mobile experience, while Sensor Tower focuses on web or desktop access.

What unique strengths set the two platforms apart?

Semrush differentiates itself with Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing., whereas Sensor Tower stands out for App download estimates and advertising intelligence, with insights into audience and market share., App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access., and Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency..

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