Tool Comparison
AJ Bell vs Hargreaves Lansdown
- Paid from
- —
- Free plan
- No
- Platforms
- Web, Mobile
Best if
Pick AJ Bell if
AJ Bell
Transaction-priced · Fees vary by offer and jurisdiction · Web · Mobile
Pick Hargreaves Lansdown if
Hargreaves Lansdown
Transaction-priced · Fees vary by offer and jurisdiction · Web · Mobile
Skip both if: These two cover the same ground; it really comes down to price and which interface you enjoy using.
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Our take
The bottom line
AJ Bell and Hargreaves Lansdown cover a lot of the same ground (5 shared categories, including brokerage, portfolio, and watchlist), so for the basics you won't go far wrong with either. On paper they're closely matched, so let pricing, platform fit, and the details below break the tie.
What readers say
AJ Bell
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Hargreaves Lansdown
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What AJ Bell does best
- Open Dealing, Stocks and Shares ISA, Lifetime ISA, Junior ISA, SIPP, Junior SIPP, trust, or eligible company accounts.
- Choose from more than 4,000 funds plus UK and international shares, ETFs, investment trusts, gilts, and bonds.
- Pay wrapper-specific account charges, with caps for listed assets and tiered charges for funds.
- Set up free regular investments from £25 a month, limit orders, stop losses, watchlists, portfolio monitoring, and research.
- Earn variable interest on cleared GBP cash, with rates that differ by account type.
What Hargreaves Lansdown does best
- Fund and Share Account, Stocks and Shares ISA, Lifetime ISA, junior accounts, SIPP, Junior SIPP, and Bare Trust access.
- Thousands of funds plus UK and overseas shares, ETFs, investment trusts, gilts, and corporate bonds.
- HL research, live share prices, watchlists, portfolio tracking, charts, stop losses, and limit orders.
- Regular monthly investing with selected dealing fees waived.
- Interest paid on cleared investment-account cash using account-specific balance tiers.
Side by side
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Transaction-priced · Fees vary by offer and jurisdiction | Transaction-priced · Fees vary by offer and jurisdiction |
Free tier | No | No |
Free trial | — | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | No | No |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 5 | 5 |
Regions | Europe, North America | Europe, North America |
| Try it | Visit AJ Bell | Visit Hargreaves Lansdown |
Standout features
The best features of AJ Bell and Hargreaves Lansdown.ShowHide
Standout features
What AJ Bell does best
- Open Dealing, Stocks and Shares ISA, Lifetime ISA, Junior ISA, SIPP, Junior SIPP, trust, or eligible company accounts.
- Choose from more than 4,000 funds plus UK and international shares, ETFs, investment trusts, gilts, and bonds.
- Pay wrapper-specific account charges, with caps for listed assets and tiered charges for funds.
- Set up free regular investments from £25 a month, limit orders, stop losses, watchlists, portfolio monitoring, and research.
- Earn variable interest on cleared GBP cash, with rates that differ by account type.
What Hargreaves Lansdown does best
- Fund and Share Account, Stocks and Shares ISA, Lifetime ISA, junior accounts, SIPP, Junior SIPP, and Bare Trust access.
- Thousands of funds plus UK and overseas shares, ETFs, investment trusts, gilts, and corporate bonds.
- HL research, live share prices, watchlists, portfolio tracking, charts, stop losses, and limit orders.
- Regular monthly investing with selected dealing fees waived.
- Interest paid on cleared investment-account cash using account-specific balance tiers.
All details
Every attribute we track for AJ Bell and Hargreaves Lansdown.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsMutual Funds | StocksETFsBondsMutual Funds |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | EuropeNorth America | EuropeNorth America |
Coverage details | Identifiers: Ticker and ISIN | Identifiers: Ticker and ISIN |
| Access & integrations | ||
Export formats | CSVPDF | PDF |
| Plans & trust | ||
Vendor & support | AJ Bell Securities LimitedCountry: United KingdomSupport: Phone and Email | Hargreaves Lansdown Asset Management LimitedCountry: United KingdomSupport: Phone and Email |
Green tags are exclusive to that tool in this comparison.
Questions we keep getting
What's the difference between AJ Bell and Hargreaves Lansdown?
AJ Bell leans toward brokerage, portfolio, and watchlist, while Hargreaves Lansdown puts more weight on brokerage, portfolio, and watchlist. They overlap in 5 categories, so for most people it comes down to workflow preference and price.
How much do AJ Bell and Hargreaves Lansdown cost?
Neither has a free plan; you'll need a paid subscription for the full feature set of either. Check each tool's current plan details before buying.
Can I export data from AJ Bell and Hargreaves Lansdown?
AJ Bell exports to CSV. Hargreaves Lansdown is stingier about getting data out.
Can I track my portfolio with AJ Bell or Hargreaves Lansdown?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.