Tool Comparison
AJ Bell vs interactive investor
- Paid from
- —
- Free plan
- No
- Platforms
- Web, Mobile
Best if
Pick AJ Bell if
AJ Bell
Transaction-priced · Fees vary by offer and jurisdiction · Web · Mobile
Pick interactive investor if
interactive investor
Subscription · Web · Mobile
Skip both if: These two cover the same ground; it really comes down to price and which interface you enjoy using.
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Our take
The bottom line
AJ Bell and interactive investor cover a lot of the same ground (5 shared categories, including brokerage, portfolio, and watchlist), so for the basics you won't go far wrong with either. On paper they're closely matched, so let pricing, platform fit, and the details below break the tie.
What readers say
AJ Bell
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interactive investor
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What AJ Bell does best
- Open Dealing, Stocks and Shares ISA, Lifetime ISA, Junior ISA, SIPP, Junior SIPP, trust, or eligible company accounts.
- Choose from more than 4,000 funds plus UK and international shares, ETFs, investment trusts, gilts, and bonds.
- Pay wrapper-specific account charges, with caps for listed assets and tiered charges for funds.
- Set up free regular investments from £25 a month, limit orders, stop losses, watchlists, portfolio monitoring, and research.
- Earn variable interest on cleared GBP cash, with rates that differ by account type.
What interactive investor does best
- Trading Account, Stocks and Shares ISA, and Personal Pension on every current plan.
- Junior ISA, joint account, and family benefits on Plus and Premium.
- More than 40,000 UK and international shares, funds, ETFs, investment trusts, bonds, and gilts.
- Direct access to 17 international exchanges and up to nine currencies in Trading Accounts and SIPPs.
- Free regular investing plus plan-specific included monthly trades and ad-hoc dealing prices.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Transaction-priced · Fees vary by offer and jurisdiction | Subscription |
Free tier | No | No |
Free trial | — | — |
Plan limits | — | 17 limits: Core: portfolio gbp: 100,000, Core: fund trade gbp: 3.99 +15 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | No | No |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 5 | 5 |
Regions | Europe, North America | Europe, North America, APAC |
| Try it | Visit AJ Bell | Visit interactive investor |
Standout features
The best features of AJ Bell and interactive investor.ShowHide
Standout features
What AJ Bell does best
- Open Dealing, Stocks and Shares ISA, Lifetime ISA, Junior ISA, SIPP, Junior SIPP, trust, or eligible company accounts.
- Choose from more than 4,000 funds plus UK and international shares, ETFs, investment trusts, gilts, and bonds.
- Pay wrapper-specific account charges, with caps for listed assets and tiered charges for funds.
- Set up free regular investments from £25 a month, limit orders, stop losses, watchlists, portfolio monitoring, and research.
- Earn variable interest on cleared GBP cash, with rates that differ by account type.
What interactive investor does best
- Trading Account, Stocks and Shares ISA, and Personal Pension on every current plan.
- Junior ISA, joint account, and family benefits on Plus and Premium.
- More than 40,000 UK and international shares, funds, ETFs, investment trusts, bonds, and gilts.
- Direct access to 17 international exchanges and up to nine currencies in Trading Accounts and SIPPs.
- Free regular investing plus plan-specific included monthly trades and ad-hoc dealing prices.
All details
Every attribute we track for AJ Bell and interactive investor.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsMutual Funds | StocksETFsBondsMutual Funds |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | EuropeNorth America | EuropeNorth AmericaAPAC |
Coverage details | Identifiers: Ticker and ISIN | Identifiers: Ticker and ISIN |
| Access & integrations | ||
Export formats | CSVPDF | CSVPDF |
| Plans & trust | ||
Vendor & support | AJ Bell Securities LimitedCountry: United KingdomSupport: Phone and Email | Interactive Investor Services LimitedCountry: United KingdomSupport: Phone and Email |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Entry paid plan | — | £5.99/mo“Core”portfolio gbp: 100,000 · fund trade gbp: 3.99 · +3 more |
| Tier 2 | — | £14.99/mo“Plus”free monthly trades: 1 · free family accounts: 5 · +4 more |
| Top plan | — | £39.99/mo“Premium”free monthly trades: 2 · free family accounts: Unlimited · +4 more |
Questions we keep getting
What's the difference between AJ Bell and interactive investor?
AJ Bell leans toward brokerage, portfolio, and watchlist, while interactive investor puts more weight on brokerage, portfolio, and watchlist. They overlap in 5 categories, so for most people it comes down to workflow preference and price.
How much do AJ Bell and interactive investor cost?
Neither has a free plan; you'll need a paid subscription for the full feature set of either. Check each tool's current plan details before buying.
Can I export data from AJ Bell and interactive investor?
Yes, both export to spreadsheets (CSV), which is handy if you like running your own numbers.
Can I track my portfolio with AJ Bell or interactive investor?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.