Tool Comparison
ETF Central vs GuruFocus
- Paid from
- —
- Free plan
- Yes
- Platforms
- Web
Best if
- You want money flow.
- Paid from
- $45.75/mo
- Free plan
- Yes
- Platforms
- Web, Mobile, API
Best if
- You do a lot of your research from your phone
- You want an API so you can script or automate things
- You want stock ideas, screeners, and top analysts.
Pick ETF Central instead if
ETF Central
Free · Web
- You want money flow.
Start here
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You do a lot of your research from your phone
- You want an API so you can script or automate things
- You want stock ideas, screeners, and top analysts.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
ETF Central and GuruFocus cover a lot of the same ground (7 shared categories, including ETF screeners, ETF comparison, and watchlist), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to ETF Central's 8, including stock ideas, screeners, and top analysts, plus a mobile app. ETF Central counters by being completely free.
What readers say
ETF Central
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Key differences at a glance
- Mobile app
- GuruFocus
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus49 vs 8 categories
- API access
- GuruFocus
- Broker sync
- GuruFocus
- Global coverage
- GuruFocus
What ETF Central does best
- Screen more than 5,500 U.S.-listed ETFs with filters, sorting, presets, and Trackinsight thematic taxonomy views.
- Compare ETFs side by side across performance, liquidity, risk, exposure, and holdings.
- Segment dashboards to review best and worst performers plus inflows and outflows across multiple time windows.
- Build a free-account watchlist of up to 100 ETFs, choose from 27 data columns, and export the list to Excel.
- Construct, simulate, analyze, import, and share portfolios of U.S.-listed ETFs.
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free | Free • From $549/yr |
Free tier | Yes | Yes |
Free trial | — | 7 days |
Plan limits | Free: watchlist etfs: 100 and Free: watchlist columns: 27 | 57 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +55 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | No | Yes |
Broker sync | No | Yes |
Integrations | — | GuruFocus Data API, GuruFocus MCP Server +3 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +3 more | Retail Traders, Pro Retail +9 more |
Categories covered | 8 | 49 |
Regions | North America | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | — | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | Trackinsight and NYSE | 5 partners: QuoteMedia, Morningstar +3 more |
Capabilities | 7 signals: Universe builder, Factor exposure +5 more | 9 signals: Custom formulas, Ranking backtests +7 more |
Security | — | Status page and Encryption in transit |
| Try it | Visit ETF Central | Visit GuruFocus |
Standout features
The best features of ETF Central and GuruFocus.ShowHide
Standout features
What ETF Central does best
- Screen more than 5,500 U.S.-listed ETFs with filters, sorting, presets, and Trackinsight thematic taxonomy views.
- Compare ETFs side by side across performance, liquidity, risk, exposure, and holdings.
- Segment dashboards to review best and worst performers plus inflows and outflows across multiple time windows.
- Build a free-account watchlist of up to 100 ETFs, choose from 27 data columns, and export the list to Excel.
- Construct, simulate, analyze, import, and share portfolios of U.S.-listed ETFs.
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
All details
Every attribute we track for ETF Central and GuruFocus.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFs | StocksETFsBondsMutual FundsOptionsFundsOther |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailFinancial AdvisorsAnalystsStudents/Researchers | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more |
Regions | North America | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Countries: USIdentifiers: Ticker | Identifiers: Ticker and CIK |
| Data | ||
Data freshness | Not specified | End of Day |
Data granularity | Not specified | EOD |
Pricing sources | Not specified | ExchangeVendorModel |
Data partners | TrackinsightNYSE | QuoteMediaMorningstarRefinitivFREDSEC / local regulators |
| Access & integrations | ||
API protocols | Not specified | REST |
API auth & delivery | Not specified | Auth: APIKeySDKs: Python and GoDocs |
Import methods | Not specified | CSVBrokerOAuthManual |
Integrations | Not specified | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade |
Export formats | ExcelPDF | CSVExcelJSON |
| Plans & trust | ||
Security & compliance | Not specified | Status pageEncryption in transit |
Capability signals | Universe builderFactor exposureVaR/ESPerformance attributionPortfolio attributionRebalancingPortfolio factor exposure | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more |
Vendor & support | Trackinsight (ETF Central) | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Freewatchlist etfs: 100 · watchlist columns: 27 | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more |
| Entry paid plan | — | $549/yr≈ $45.75/mo“Premium”billing: Annual only · region price: $549/year for USA, Asia, or Europe; $369/year for several other regions · +7 more |
| Tier 2 | — | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more |
| Tier 3 | — | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more |
| Tier 4 | — | Subscription“Premium Plus”billing: Annual only · public price: Current rendered pricing could not establish the Premium Plus amount · +4 more |
| Tier 5 | — | Subscription“Professional”billing: Annual only · public price: Current rendered pricing could not establish the Professional amount · +1 more |
| Top plan | — | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more |
| Custom / enterprise | — | Contact sales“Custom API / Enterprise Package” |
| Free trial | — | 7 days |
Alternatives
Free alternatives
Questions we keep getting
What's the difference between ETF Central and GuruFocus?
ETF Central leans toward ETF screeners, ETF comparison, and watchlist, while GuruFocus puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 7 categories, so for most people it comes down to workflow preference and price.
How much do ETF Central and GuruFocus cost?
Good news: both ETF Central and GuruFocus have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use ETF Central or GuruFocus on my phone?
GuruFocus lists a dedicated mobile app, so it travels better. ETF Central doesn't list a dedicated mobile app; its documented access is web.
Does ETF Central or GuruFocus have an API?
GuruFocus has an API for programmatic access and custom integrations. ETF Central doesn't, so you're working through its interface.
Should I choose ETF Central or GuruFocus?
It depends on what you're after. Pick ETF Central if money flow matter to you; go with GuruFocus if you'd rather have stock ideas and screeners. And if you only need the basics both share, let price decide.
What asset classes do ETF Central and GuruFocus cover?
Both cover ETFs. GuruFocus adds stocks, bonds, and mutual funds on top.
Which covers international markets: ETF Central or GuruFocus?
GuruFocus has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. ETF Central is more region-specific, mainly North America.
Can I export data from ETF Central and GuruFocus?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Can ETF Central or GuruFocus connect to my broker?
GuruFocus syncs with brokers automatically. With ETF Central, you're entering holdings by hand or importing files.
Which has a better stock screener: ETF Central or GuruFocus?
Both ETF Central and GuruFocus include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF Central or GuruFocus?
GuruFocus handles portfolio tracking. ETF Central is really a research tool; you'd track your portfolio elsewhere.
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