★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Source checks: ETF.com checked August 4, 2026 · Simply Wall St checked July 29, 2026
Tool Comparison
ETF.com vs Simply Wall St
Pick ETF.com if
ETF.com
Free • From $6/mo · Web
- You want the cheaper way in: plans start at $6/mo instead of $10/mo
- You care about ETF screeners, ETF comparison, and ETF analysis, things Simply Wall St doesn't offer
Pick Simply Wall St if
Simply Wall St
Free • From $120/yr · Web · Mobile
- You do a lot of your research from your phone
- You care about stock ideas, screeners, and data visualizations, things ETF.com doesn't offer
- You're a long-term investor who cares more about fundamentals than headlines
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
ETF.com and Simply Wall St cover a lot of the same ground (6 shared categories, including portfolio, watchlist, and news), so for the basics you won't go far wrong with either. Simply Wall St simply does more: 19 categories to ETF.com's 13, including stock ideas, screeners, and data visualizations, plus a mobile app. ETF.com counters by starting cheaper at $6/mo.
What readers say
ETF.com
Vote once to reveal the community verdict.
Simply Wall St
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Key differences at a glance
- Cheaper paid plan
- ETF.com$6/mo vs $10/mo
- Free trial
- Simply Wall St7 days
- Broader coverage
- Simply Wall St19 vs 13 categories
- Mobile app
- Simply Wall St
- Broker sync
- Simply Wall St
- Global coverage
- Simply Wall St
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $6/mo | Free • From $120/yr |
Free tier | Yes | Yes |
Free trial | — | 7 days |
Plan limits | — | 15 limits: Free: company reports per month: 5, Free: portfolios: 1 +13 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | No | No |
Broker sync | No | Yes |
Integrations | — | Plaid, SnapTrade +6 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Long-term Investors +3 more |
Categories covered | 13 | 19 |
Regions | North America | North America, Europe, APAC, Africa |
| Data & capabilities | ||
Data quality | 4 signals: Latency: End of Day, Granularity: EOD +2 more | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | — | S&P Global Market Intelligence |
Capabilities | Universe builder | 6 signals: Universe builder, Broker sync +4 more |
Security | — | Encryption in transit |
| Try it | Visit ETF.com | Visit Simply Wall St |
Where each one shines
What ETF.com and Simply Wall St each do best.ShowHide
Where each one shines
What ETF.com and Simply Wall St each do best.What ETF.com does best
- Screening for more than 4,300 U.S.-listed ETFs with FactSet-powered data, total-return fields, filters, and saved screens.
- Comparison tools for ETFs side by side across costs, performance, portfolio composition, factor exposure, and ESG metrics.
- The Fund Flow Tracker to monitor ETF inflows and outflows by ticker and time period.
- Search tools across ETF holdings by stock ticker to see which funds have meaningful exposure to a company.
- ETF Pulse to spot funds with notable flow and performance activity.
What Simply Wall St does best
- Research coverage for global stocks through visual company reports that summarize valuation, future growth, past performance, financial health, and dividends.
- The Snowflake report format to move from a high-level visual score into detailed sections, methodology notes, financials, risks, and supporting data.
- Discovery tools for ideas through curated themes such as undervalued companies, dividend stocks, insider buying, sectors, industries, and thematic lists.
- The stock screener to filter by market, industry, value, growth, income, risk, and other fundamental metrics, with saved screeners and alerts on paid plans.
- Tracking portfolios with visual dashboards, portfolio Snowflake views, performance versus market, diversification, sector and region exposure, and holding-level fundamentals.
Every detail we compared
Every tracked attribute for ETF.com and Simply Wall St, side by side.ShowHide
Every detail we compared
Every tracked attribute for ETF.com and Simply Wall St, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFs | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors |
Regions | North America | North AmericaEuropeAPACAfrica |
Coverage details | Countries: USIdentifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | End of Day | End of Day |
Data granularity | EOD | EOD |
Pricing sources | Not specified | Vendor |
Data partners | Not specified | S&P Global Market Intelligence |
| Access & integrations | ||
Import methods | Not specified | BrokerOAuthCSVManual |
Integrations | Not specified | PlaidSnapTradeRobinhoodFidelityInteractive BrokersCharles SchwabE*TRADEVanguard |
Export formats | Not specified | ExcelPDF |
| Plans & trust | ||
Security & compliance | Not specified | Encryption in transit |
Capability signals | Universe builder | Universe builderBroker syncPortfolio attributionTax lotsMulti-currencyCost basis: FIFO |
Vendor & support | ETF.comCountry: USSupport: Email | Simply Wall Street Pty LtdCountry: AustraliaFounded 2014Support: Email |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free“Free (Account)” | Freecompany reports per month: 5 · portfolios: 1 · +3 more |
| Entry paid plan | $6/mo“Content+” | $120/yr≈ $10/mo“Premium”company reports per month: 30 · portfolios: 3 · +3 more |
| Top plan | $15/mo“All Access” | $240/yr≈ $20/mo“Unlimited”company reports per month: Unlimited · portfolios: Unlimited · +3 more |
| Free trial | — | 7 days |
Questions we keep getting
What's the difference between ETF.com and Simply Wall St?
ETF.com leans toward ETF screeners, ETF comparison, and ETF analysis, while Simply Wall St puts more weight on stock ideas, screeners, and data visualizations. They overlap in 6 categories, so for most people it comes down to workflow preference and price.
How much do ETF.com and Simply Wall St cost?
Good news: both ETF.com and Simply Wall St have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use ETF.com or Simply Wall St on my phone?
Simply Wall St lists a dedicated mobile app, so it travels better. ETF.com doesn't list a dedicated mobile app; its documented access is web.
Should I choose ETF.com or Simply Wall St?
It depends on what you're after. Pick ETF.com if ETF screeners and ETF comparison matter to you; go with Simply Wall St if you'd rather have stock ideas and screeners. And if you only need the basics both share, let price decide.
What asset classes do ETF.com and Simply Wall St cover?
Both cover ETFs. Simply Wall St adds stocks on top.
Which covers international markets: ETF.com or Simply Wall St?
Simply Wall St has documented international coverage (North America, Europe, APAC, and Africa), so it's the safer bet if you hold non-US stocks. ETF.com is more region-specific, mainly North America.
Can I export data from ETF.com and Simply Wall St?
Simply Wall St exports to Excel. ETF.com is stingier about getting data out.
Can ETF.com or Simply Wall St connect to my broker?
Simply Wall St syncs with brokers automatically. With ETF.com, you're entering holdings by hand or importing files.
Which has a better stock screener: ETF.com or Simply Wall St?
Both ETF.com and Simply Wall St include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF.com or Simply Wall St?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
Keep researching
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.