ETF.com adds ETF Screeners, ETF Comparison, ETF Performance, ETF Fundamentals, ETF Factors, Money Flow, IPO, Delisted, Education, Videos, and Newsletters coverage that Morningstar Investor skips.
VOL. XCIV, NO. 247
★ A CURATED DIRECTORY OF FINANCIAL TOOLS ★
PRICE: 5 CENTS
Tuesday, December 23, 2025
Tool Comparison
ETF.com vs Morningstar Investor comparison
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
Morningstar Investor includes Screeners, Alerts, Financials, Fund Overview, Fund Performance, Fund Holdings, Fund Rating, Scores, and Bulls Say Bear Say categories that ETF.com omits.
Morningstar Investor offers mobile access, which ETF.com skips.
In depth comparison
ETF.com
etf.com
ETF.com is a web-based research suite for exchange-traded funds. A free account lets you save screeners and create up to five watchlists. Paid subscriptions unlock more: Content+ gives access to editorial content, while All Access provides unlimited use of tools, data, and saved screens.
Categories
Platforms
Web
Pricing
FreeSubscription
Quick highlights
- ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
- ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
- Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
- Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
- ETF Pulse highlights trending funds based on flows and performance indicators.
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Morningstar Investor
morningstar.com
Hands-on review
Morningstar’s flagship research and portfolio platform for individual investors. Free users get access to screeners and quotes, while subscribers unlock analyst reports, expanded data, and premium ratings. A 7-day trial is available. Canceling a subscription also removes access to saved portfolios, watchlists, and screens.
Categories
Platforms
WebMobile
Pricing
FreeSubscription
Quick highlights
- Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists.
- Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings.
- Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature).
- Quote pages enriched with Morningstar Star Ratings and detailed analysis for subscribers.
- Portfolio and watchlist alerts delivered via email to keep you informed on holdings you track.
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Where they differ
ETF.com
Distinct strengths include:
- ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
- ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
- Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
- Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
Morningstar Investor
Distinct strengths include:
- Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists.
- Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings.
- Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature).
- Quote pages enriched with Morningstar Star Ratings and detailed analysis for subscribers.
Feature-by-feature breakdown
| Attribute | ETF.com | Morningstar Investor |
|---|---|---|
Categories Which research workflows each platform targets | Shared: ETF Overview, ETF Holdings, Portfolio, Watchlist, News Unique: ETF Screeners, ETF Comparison, ETF Performance, ETF Fundamentals, ETF Factors, Money Flow, IPO, Delisted, Education, Videos, Newsletters | Shared: ETF Overview, ETF Holdings, Portfolio, Watchlist, News Unique: Screeners, Alerts, Financials, Fund Overview, Fund Performance, Fund Holdings, Fund Rating, Scores, Bulls Say Bear Say |
Asset types Supported asset classes and universes | ETFs | Stocks, ETFs, Mutual Funds, Closed-End Funds |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web | Web, Mobile |
Pricing High-level pricing models | Free, Subscription | Free, Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Yes |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do ETF.com and Morningstar Investor both support?
Both platforms cover ETF Overview, ETF Holdings, Portfolio, Watchlist, and News workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do ETF.com and Morningstar Investor require subscriptions?
Both ETF.com and Morningstar Investor keep freemium access with optional paid upgrades, so you can trial each platform before committing.
Which tool has mobile access?
Morningstar Investor ships a dedicated mobile experience, while ETF.com focuses on web or desktop access.
What unique strengths set the two platforms apart?
ETF.com differentiates itself with ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics., and Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period., whereas Morningstar Investor stands out for Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists., Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings., and Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature)..
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.