Tool Comparison
FactorsToday vs Yahoo Finance
- Paid from
- —
- Free plan
- Yes
- Platforms
- Web, API
Best if
- You want an API so you can script or automate things
- You want quant, factor exposure, and performance attribution.
- Paid from
- $7.95/mo
- Free plan
- Yes
- Platforms
- Web, Mobile
Best if
- You do a lot of your research from your phone
- You want news, alerts, and calendar.
- You're newer to investing and want something approachable
Pick FactorsToday if
FactorsToday
Free · Web · API
- You want an API so you can script or automate things
- You want quant, factor exposure, and performance attribution.
Pick Yahoo Finance if
Yahoo Finance
Free • From $95.40/yr · Web · Mobile
- You do a lot of your research from your phone
- You want news, alerts, and calendar.
- You're newer to investing and want something approachable
Already use these? The faster win is ranked stock ideas or the free-tools shortlist.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
FactorsToday and Yahoo Finance cover a lot of the same ground (5 shared categories, including screeners, data visualizations, and stock comparison), so for the basics you won't go far wrong with either. Yahoo Finance simply does more: 22 categories to FactorsToday's 13, including news, alerts, and calendar, plus a mobile app. FactorsToday counters by being completely free.
What readers say
FactorsToday
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Yahoo Finance
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Key differences at a glance
- Mobile app
- Yahoo Finance
- Free trial
- Yahoo Finance7 days
- Broader coverage
- Yahoo Finance22 vs 13 categories
- API access
- FactorsToday
- Broker sync
- Yahoo Finance
- Beginner friendly
- Yahoo Finance
What FactorsToday does best
- Factor dashboards report intraday and multi-period returns, z-scores, pair relationships, correlations, seasonality, and valuations.
- Stock pages use ElasticNet regression with cross-validation to estimate exposures across four nested models.
- Portfolio analysis accepts holdings, compares exposures with a benchmark, and applies user-defined factor-return scenarios.
- Performance attribution applies rolling ordinary-least-squares regressions to uploaded or pasted returns and exports results to Excel.
- The factor builder searches for stocks matching target exposures and displays simulated historical results.
What Yahoo Finance does best
- Tracking stocks, ETFs, mutual funds, options, futures, currencies, commodities, crypto, and indices from a widely used web and mobile product.
- Quote pages for charts, financial statements, valuation ratios, analyst estimates, ratings, price targets, news, SEC filings, transcripts, holders, insider transactions, dividends, and ESG data where available.
- Tools for building watchlists and portfolios with manual lots, cash transactions, dividend tracking, fantasy holdings, CSV import/export, and supported brokerage-linked portfolios.
- Monitor market news, trending tickers, earnings, IPOs, splits, other market events, and quote-page analysis from one familiar finance homepage.
- Yahoo Finance stock screeners and charting for basic idea generation, symbol comparison, indicators, and multi-symbol chart workflows.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free | Free • From $95.40/yr |
Free tier | Yes | Yes |
Free trial | — | 7 days |
Plan limits | Current public access: api: 10 requests/second/IP and Current public access: access policy: No long-term free-access commitment published | 13 limits: Free: data use: Yahoo states Finance data is informational only and not intended for..., Bronze (Monthly): billing notes: Billed monthly at $9.95. +11 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | Yes | No |
Broker sync | No | Yes |
Integrations | — | Plaid and Yodlee |
| Audience & fit | ||
Experience level | Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Analysts and Quants/Developers | Retail Traders, Pro Retail +4 more |
Categories covered | 13 | 22 |
Regions | — | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | 3 signals: Latency: Real-time and End of Day, Granularity: EOD and Minute +1 more | 3 signals: Latency: Real-time and 15-min Delayed, Granularity: EOD +1 more |
Data partners | — | 15 partners: ICE Data Services, CoinMarketCap +13 more |
Capabilities | 7 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +5 more | 4 signals: Universe builder, Broker sync +2 more |
| Try it | Visit FactorsToday | Visit Yahoo Finance |
Standout features
The best features of FactorsToday and Yahoo Finance.ShowHide
Standout features
What FactorsToday does best
- Factor dashboards report intraday and multi-period returns, z-scores, pair relationships, correlations, seasonality, and valuations.
- Stock pages use ElasticNet regression with cross-validation to estimate exposures across four nested models.
- Portfolio analysis accepts holdings, compares exposures with a benchmark, and applies user-defined factor-return scenarios.
- Performance attribution applies rolling ordinary-least-squares regressions to uploaded or pasted returns and exports results to Excel.
- The factor builder searches for stocks matching target exposures and displays simulated historical results.
What Yahoo Finance does best
- Tracking stocks, ETFs, mutual funds, options, futures, currencies, commodities, crypto, and indices from a widely used web and mobile product.
- Quote pages for charts, financial statements, valuation ratios, analyst estimates, ratings, price targets, news, SEC filings, transcripts, holders, insider transactions, dividends, and ESG data where available.
- Tools for building watchlists and portfolios with manual lots, cash transactions, dividend tracking, fantasy holdings, CSV import/export, and supported brokerage-linked portfolios.
- Monitor market news, trending tickers, earnings, IPOs, splits, other market events, and quote-page analysis from one familiar finance homepage.
- Yahoo Finance stock screeners and charting for basic idea generation, symbol comparison, indicators, and multi-symbol chart workflows.
All details
Every attribute we track for FactorsToday and Yahoo Finance.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsMutual FundsClosed-End Funds | StocksETFsMutual FundsOptionsFuturesCommoditiesCurrenciesCryptos |
Experience | IntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | AnalystsQuants/Developers | Retail TradersPro RetailLong-term InvestorsDividend InvestorsGrowth InvestorsValue Investors |
Regions | Not specified | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Identifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | Real-timeEnd of Day | Real-time15-min Delayed |
Data granularity | EODMinute | EOD |
Data partners | Not specified | ICE Data ServicesCoinMarketCapMorningstarS&P Global Market IntelligenceLSEG Data & AnalyticsWall Street Horizon (TMX)Commodity Systems, Inc.Vickers+7 more |
| Access & integrations | ||
API protocols | REST | Not specified |
API auth & delivery | Auth: None600 req/minDocs | Not specified |
Import methods | CSVManual | CSVManualBrokerOAuth |
Integrations | Not specified | PlaidYodlee |
Export formats | CSVExcelJSON | CSV |
| Plans & trust | ||
Capability signals | Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposurePerformance attributionPortfolio attributionPortfolio factor exposureCorrelation | Universe builderBroker syncPortfolio attributionTax lots |
Vendor & support | FactorsToday (operated by Lukasz R. Tomicki)Country: USSupport: Email | Yahoo |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Free“Current public access”api: 10 requests/second/IP · access policy: No long-term free-access commitment published | Freedata use: Yahoo states Finance data is informational only and not intended for... |
| Entry paid plan | — | $95.40/yr≈ $7.95/mo“Bronze (Annual)”billing notes: Billed $95.40 yearly ($7.95/month equivalent). · availability: The US subscription page requires a US bank card. |
| Tier 2 | — | $9.95/mo“Bronze (Monthly)”billing notes: Billed monthly at $9.95. · availability: The US subscription page requires a US bank card. |
| Tier 3 | — | $239.40/yr≈ $19.95/mo“Silver (Annual)”billing notes: Billed $239.40 yearly ($19.95/month equivalent). · availability: The US subscription page requires a US bank card. |
| Tier 4 | — | $24.95/mo“Silver (Monthly)”billing notes: Billed monthly at $24.95. · availability: The US subscription page requires a US bank card. |
| Tier 5 | — | $479.40/yr≈ $39.95/mo“Gold (Annual)”billing notes: Billed $479.40 yearly ($39.95/month equivalent) after the 7-day free... · availability: The US subscription page requires a US bank card. |
| Top plan | — | $49.95/mo“Gold (Monthly)”billing notes: Billed monthly at $49.95 after the 7-day free trial. · availability: The US subscription page requires a US bank card. |
| Free trial | — | 7 days |
Questions we keep getting
What's the difference between FactorsToday and Yahoo Finance?
FactorsToday leans toward screeners, quant, and data visualizations, while Yahoo Finance puts more weight on news, alerts, and calendar. They overlap in 5 categories, so for most people it comes down to workflow preference and price.
How much do FactorsToday and Yahoo Finance cost?
Good news: both FactorsToday and Yahoo Finance have free plans, so you can run them side by side and only pay if you hit a wall.
Which is better for beginners: FactorsToday or Yahoo Finance?
Yahoo Finance is the friendlier place to start; its interface takes less getting used to. Both work fine once you're past the basics.
Can I use FactorsToday or Yahoo Finance on my phone?
Yahoo Finance lists a dedicated mobile app, so it travels better. FactorsToday doesn't list a dedicated mobile app; its documented access is web and API.
Does FactorsToday or Yahoo Finance have an API?
FactorsToday has an API for programmatic access and custom integrations. Yahoo Finance doesn't, so you're working through its interface.
Should I choose FactorsToday or Yahoo Finance?
It depends on what you're after. Pick FactorsToday if quant and factor exposure matter to you; go with Yahoo Finance if you'd rather have news and alerts. And if you only need the basics both share, let price decide.
What asset classes do FactorsToday and Yahoo Finance cover?
Both cover stocks, ETFs, and mutual funds. FactorsToday also handles closed-end funds. Yahoo Finance adds options, futures, and commodities on top.
Do FactorsToday and Yahoo Finance offer real-time data?
Yes, both serve real-time market data, so either works when timing matters.
Can I export data from FactorsToday and Yahoo Finance?
Yes, both export to spreadsheets (CSV), which is handy if you like running your own numbers.
Can FactorsToday or Yahoo Finance connect to my broker?
Yahoo Finance syncs with brokers automatically. With FactorsToday, you're entering holdings by hand or importing files.
Which has a better stock screener: FactorsToday or Yahoo Finance?
Both FactorsToday and Yahoo Finance include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with FactorsToday or Yahoo Finance?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
Keep researching
More comparisons to check
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