★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Source check: SMARTBROKER+ checked July 17, 2026
Tool Comparison
Google Finance vs SMARTBROKER+
Start here
Google Finance
Free · Web
- You'd rather start free and only pay if you outgrow it
- Delayed quotes won't cut it; you need real-time data
- You care about screeners, stock comparison, and data visualizations, things SMARTBROKER+ doesn't offer
Pick SMARTBROKER+ instead if
SMARTBROKER+
Transaction-priced · Fees vary by offer and jurisdiction · Web · Mobile
- You do a lot of your research from your phone
- You care about brokerage and downloadable tax reports, things Google Finance doesn't offer
Already use these? The faster win is ranked stock ideas or the free-tools shortlist.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
Google Finance and SMARTBROKER+ cover a lot of the same ground (2 shared categories, portfolio and watchlist), so for the basics you won't go far wrong with either. Google Finance simply does more: 18 categories to SMARTBROKER+'s 4, including screeners, stock comparison, and data visualizations. SMARTBROKER+ counters by keeping things simpler.
What readers say
Google Finance
Vote once to reveal the community verdict.
SMARTBROKER+
Vote once to reveal the community verdict.
Key differences at a glance
- Free plan
- Google Finance
- Broader coverage
- Google Finance18 vs 4 categories
- Mobile app
- SMARTBROKER+
- Real-time data
- Google Finance
- Asset coverage
- Google FinanceAdds commodities and currencies
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free | Transaction-priced · Fees vary by offer and jurisdiction |
Free tier | Yes | No |
Free trial | — | — |
Plan limits | Free: sign in: Custom watchlists, deeper financial insights, and full AI Research fe... and Free: availability: Classic and Beta/new Google Finance experiences may vary by country,... | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | No | No |
| Audience & fit | ||
Experience level | Beginner, Intermediate | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Long-term Investors +3 more | — |
Categories covered | 18 | 4 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | Europe |
| Data & capabilities | ||
Data quality | 3 signals: Latency: Real-time, 15-min Delayed, and End of Day, Granularity: EOD +1 more | — |
Data partners | 10 partners: Morningstar, ICE Data Services +8 more | — |
Capabilities | Multi-currency and AI summaries: Filings, Transcripts, and News | — |
| Try it | Visit Google Finance | Visit SMARTBROKER+ |
Where each one shines
What Google Finance and SMARTBROKER+ each do best.ShowHide
Where each one shines
What Google Finance and SMARTBROKER+ each do best.What Google Finance does best
- Tracking stocks, ETFs, mutual funds, crypto, currencies, futures, commodities, bonds, prediction markets, and indexes where Google has coverage.
- Tools for creating custom watchlists by following securities, then use Google Finance as a lightweight market dashboard for names you already monitor.
- Tools for building manual portfolios with shares, purchase dates, and purchase prices, then review value, returns, allocation highlights, related news, and portfolio comparisons.
- AI Research in the newer Google Finance experience for follow-up questions, Deep Search-style research reports, market summaries, sentiment, earnings highlights, and financial-report context.
- Comparison tools for securities directly on charts and review broader markets such as regional equities, currencies, crypto, futures, and top movers.
What SMARTBROKER+ does best
- Stocks, ETFs, ETCs, funds, bonds and exchange-traded derivatives across German and international venues.
- Conditional €0 gettex execution from €500 and €1 execution below that threshold.
- Fee-free eligible stock, ETF, ETC, fund and crypto-ETP savings-plan execution from €1.
- Free securities custody, settlement account and optional foreign-currency accounts.
- Web and mobile access with watchlists, price alerts and portfolio views.
Every detail we compared
Every tracked attribute for Google Finance and SMARTBROKER+, side by side.ShowHide
Every detail we compared
Every tracked attribute for Google Finance and SMARTBROKER+, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsMutual FundsBondsCommoditiesCurrenciesCryptosFutures+1 more | StocksETFsMutual FundsBonds |
Experience | BeginnerIntermediate | BeginnerIntermediateAdvanced |
Target audience | Retail TradersLong-term InvestorsGrowth InvestorsValue InvestorsStudents/Researchers | Not specified |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | Europe |
Coverage details | Identifiers: Ticker | 9 countriesIdentifiers: Ticker and ISIN |
| Data | ||
Data freshness | Real-time15-min DelayedEnd of Day | Not specified |
Data granularity | EOD | Not specified |
Pricing sources | ExchangeVendor | Not specified |
Data partners | MorningstarICE Data ServicesRefinitivCME GroupCoinMarketCapTipRanksUnusual WhalesS&P Global Market Intelligence+2 more | Not specified |
| Access & integrations | ||
Import methods | Manual | Not specified |
Export formats | Not specified | CSVPDF |
| Plans & trust | ||
Capability signals | Multi-currencyAI summaries: Filings, Transcripts, and News | Not specified |
Vendor & support | Google | Smartbroker AGCountry: GermanySupport: Phone and Email |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freesign in: Custom watchlists, deeper financial insights, and full AI Research fe... · availability: Classic and Beta/new Google Finance experiences may vary by country,... | — |
Questions we keep getting
What's the difference between Google Finance and SMARTBROKER+?
Google Finance leans toward portfolio, watchlist, and screeners, while SMARTBROKER+ puts more weight on brokerage, portfolio, and watchlist. They overlap in 2 categories, so for most people it comes down to workflow preference and price.
Is Google Finance or SMARTBROKER+ free to use?
Google Finance has a free tier, so you can get started without paying anything. SMARTBROKER+ is paid-only. If budget matters, start with Google Finance and see how far it takes you before opening your wallet.
Which is better for beginners: Google Finance or SMARTBROKER+?
Honestly, neither is aimed at beginners. Expect a learning curve either way; that's the trade-off for the depth they offer.
Can I use Google Finance or SMARTBROKER+ on my phone?
SMARTBROKER+ lists a dedicated mobile app, so it travels better. Google Finance doesn't list a dedicated mobile app; its documented access is web.
Should I choose Google Finance or SMARTBROKER+?
It depends on what you're after. Pick Google Finance if screeners and stock comparison matter to you; go with SMARTBROKER+ if you'd rather have brokerage and downloadable tax reports. And if you only need the basics both share, let price decide.
What asset classes do Google Finance and SMARTBROKER+ cover?
Both cover stocks, ETFs, mutual funds, and bonds. Google Finance also handles commodities, currencies, and cryptos.
Does Google Finance or SMARTBROKER+ have real-time data?
Google Finance offers real-time data, which matters if you trade actively. SMARTBROKER+ runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Can I export data from Google Finance and SMARTBROKER+?
SMARTBROKER+ exports to CSV. Google Finance is stingier about getting data out.
Which has a better stock screener: Google Finance or SMARTBROKER+?
Google Finance has a stock screener for surfacing ideas; SMARTBROKER+ doesn't, and focuses its energy elsewhere.
Can I track my portfolio with Google Finance or SMARTBROKER+?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
Keep researching
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Feedback
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.