★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Source check: Yellowbrick Investing checked August 4, 2026
Tool Comparison
GuruFocus vs Yellowbrick Investing
Start here
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You do a lot of your research from your phone
- You want an API so you can script or automate things
- You care about ETF screeners, top analysts, and stock comparison, things Yellowbrick Investing doesn't offer
Pick Yellowbrick Investing instead if
Yellowbrick Investing
Free • From $24/mo · Web
- You want the cheaper way in: plans start at $24/mo instead of $45.75/mo
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
GuruFocus and Yellowbrick Investing cover a lot of the same ground (5 shared categories, including stock ideas, screeners, and institutional ownership), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to Yellowbrick Investing's 5, including ETF screeners, top analysts, and stock comparison, plus a mobile app. Yellowbrick Investing counters by starting cheaper at $24/mo.
What readers say
GuruFocus
Vote once to reveal the community verdict.
Yellowbrick Investing
Vote once to reveal the community verdict.
Key differences at a glance
- Cheaper paid plan
- Yellowbrick Investing$24/mo vs $45.75/mo
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus49 vs 5 categories
- Mobile app
- GuruFocus
- API access
- GuruFocus
- Asset coverage
- GuruFocusAdds bonds and mutual funds
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $549/yr | Free • From $24/mo |
Free tier | Yes | Yes |
Free trial | 7 days | — |
Plan limits | 49 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +47 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | No |
API access | Yes | No |
Broker sync | Yes | — |
Integrations | GuruFocus Data API, GuruFocus MCP Server +3 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +9 more | — |
Categories covered | 49 | 5 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC |
| Data & capabilities | ||
Data quality | 5 signals: Latency: End of Day, Granularity: EOD +3 more | — |
Data partners | 5 partners: QuoteMedia, Morningstar +3 more | — |
Capabilities | 9 signals: Custom formulas, Ranking backtests +7 more | — |
Security | Status page and Encryption in transit | — |
| Try it | Visit GuruFocus | Visit Yellowbrick Investing |
Where each one shines
What GuruFocus and Yellowbrick Investing each do best.ShowHide
Where each one shines
What GuruFocus and Yellowbrick Investing each do best.What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
What Yellowbrick Investing does best
- Search tools across aggregated stock pitches by ticker, sector, valuation metrics, price targets, dividends, sentiment, geography, and other research filters.
- Elite Investor Feeds to follow curated trades and ideas from tracked investors, with displayed average return statistics where available.
- Tracking hedge fund holdings and 13F activity through Hedge Fund Watcher, including fund trades, leaderboards, model portfolios, and fund-level stats on paid access.
- Premium for no-delay access to stock pitches, premium filters, professional fund portfolios, expanded return analytics, and the Premium daily email with 25+ ideas.
- Monitoring the Yellowbrick Premium Portfolio, marketed as a real-money portfolio based on the 10 most profitable investors in its database, with alerts for new trades.
Every detail we compared
Every tracked attribute for GuruFocus and Yellowbrick Investing, side by side.ShowHide
Every detail we compared
Every tracked attribute for GuruFocus and Yellowbrick Investing, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsMutual FundsOptionsFundsOther | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more | Not specified |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPAC |
Coverage details | Identifiers: Ticker and CIK | Identifiers: Ticker |
| Data | ||
Data freshness | End of Day | Not specified |
Data granularity | EOD | Not specified |
Pricing sources | ExchangeVendorModel | Not specified |
Data partners | QuoteMediaMorningstarRefinitivFREDSEC / local regulators | Not specified |
| Access & integrations | ||
API protocols | REST | Not specified |
API auth & delivery | Auth: APIKeySDKs: Python and GoDocs | Not specified |
Import methods | CSVBrokerOAuthManual | Not specified |
Integrations | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade | Not specified |
Export formats | CSVExcelJSON | Not specified |
| Plans & trust | ||
Security & compliance | Status pageEncryption in transit | Not specified |
Capability signals | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more | Not specified |
Vendor & support | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum | Not specified |
Curation ratings | Not specified | Methodology 3/5Reliability 3/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more | Free |
| Entry paid plan | $549/yr≈ $45.75/mo“Premium”billing: Annual only · data api requests: 200/month included with Premium membership · +2 more | $24/mo“Yellowbrick Premium Annual” |
| Tier 2 | $1398/yr≈ $116.50/mo“Premium Plus”billing: Annual only · data api requests: 500/month included with Premium Plus membership · +2 more | $30/mo“Yellowbrick Premium Monthly” |
| Tier 3 | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more | $40/mo“CEO Watcher Premium” |
| Tier 4 | $2448/yr≈ $204/mo“Professional”billing: Annual only · data api requests: 2,000/month included with Professional membership | Subscription“Bundle” |
| Tier 5 | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more | — |
| Top plan | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more | — |
| Custom / enterprise | Contact sales“Custom API / Enterprise Package” | — |
| Free trial | 7 days | — |
Questions we keep getting
What's the difference between GuruFocus and Yellowbrick Investing?
GuruFocus leans toward stock ideas, screeners, and ETF screeners, while Yellowbrick Investing puts more weight on stock ideas, screeners, and institutional ownership. They overlap in 5 categories, so for most people it comes down to workflow preference and price.
How much do GuruFocus and Yellowbrick Investing cost?
Good news: both GuruFocus and Yellowbrick Investing have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use GuruFocus or Yellowbrick Investing on my phone?
GuruFocus lists a dedicated mobile app, so it travels better. Yellowbrick Investing doesn't list a dedicated mobile app; its documented access is web.
Does GuruFocus or Yellowbrick Investing have an API?
GuruFocus has an API for programmatic access and custom integrations. Yellowbrick Investing doesn't, so you're working through its interface.
Should I choose GuruFocus or Yellowbrick Investing?
It depends on what you're after. Pick GuruFocus if ETF screeners and top analysts matter to you; go with Yellowbrick Investing if you prefer its overall approach. And if you only need the basics both share, let price decide.
What asset classes do GuruFocus and Yellowbrick Investing cover?
Both cover stocks and ETFs. GuruFocus also handles bonds, mutual funds, and options.
Can I export data from GuruFocus and Yellowbrick Investing?
GuruFocus exports to CSV and Excel. Yellowbrick Investing is stingier about getting data out.
Which has a better stock screener: GuruFocus or Yellowbrick Investing?
Both GuruFocus and Yellowbrick Investing include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with GuruFocus or Yellowbrick Investing?
GuruFocus handles portfolio tracking. Yellowbrick Investing is really a research tool; you'd track your portfolio elsewhere.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.