Tool Comparison
GuruFocus vs Yellowbrick Investing
- Paid from
- $45.75/mo
- Free plan
- Yes
- Platforms
- Web, Mobile, API
Best if
- You do a lot of your research from your phone
- You want an API so you can script or automate things
- You want screeners, ETF screeners, and top analysts.
- Paid from
- $24/mo
- Free plan
- Yes
- Platforms
- Web
Best if
- You want the cheaper way in: plans start at $24/mo instead of $45.75/mo
Start here
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You do a lot of your research from your phone
- You want an API so you can script or automate things
- You want screeners, ETF screeners, and top analysts.
Pick Yellowbrick Investing instead if
Yellowbrick Investing
Free • From $288/yr · Web
- You want the cheaper way in: plans start at $24/mo instead of $45.75/mo
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
GuruFocus and Yellowbrick Investing cover a lot of the same ground (4 shared categories, including stock ideas, institutional ownership, and alerts), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to Yellowbrick Investing's 4, including screeners, ETF screeners, and top analysts, plus a mobile app. Yellowbrick Investing counters by starting cheaper at $24/mo.
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Yellowbrick Investing
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Key differences at a glance
- Cheaper paid plan
- Yellowbrick Investing$24/mo vs $45.75/mo
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus49 vs 4 categories
- Mobile app
- GuruFocus
- API access
- GuruFocus
- Asset coverage
- GuruFocusAdds bonds and mutual funds
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
What Yellowbrick Investing does best
- Search tools across aggregated stock pitches by ticker, sector, valuation metrics, price targets, dividends, sentiment, geography, and other research filters.
- Elite Investor Feeds to follow curated trades and ideas from tracked investors, with displayed average return statistics where available.
- Tracking hedge fund holdings and 13F activity through Hedge Fund Watcher, including fund trades, leaderboards, model portfolios, and fund-level stats on paid access.
- Premium adds current stock pitches, premium filters, professional fund portfolios, investor return analytics, and a daily email.
- Monitor the Yellowbrick Premium Portfolio, marketed as a real-money portfolio based on the 10 most profitable investors in its database, with alerts for new trades.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $549/yr | Free • From $288/yr |
Free tier | Yes | Yes |
Free trial | 7 days | — |
Plan limits | 57 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +55 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | No |
API access | Yes | No |
Broker sync | Yes | — |
Integrations | GuruFocus Data API, GuruFocus MCP Server +3 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +9 more | — |
Categories covered | 49 | 4 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC |
| Data & capabilities | ||
Data quality | 5 signals: Latency: End of Day, Granularity: EOD +3 more | — |
Data partners | 5 partners: QuoteMedia, Morningstar +3 more | — |
Capabilities | 9 signals: Custom formulas, Ranking backtests +7 more | — |
Security | Status page and Encryption in transit | — |
| Try it | Visit GuruFocus | Visit Yellowbrick Investing |
Standout features
The best features of GuruFocus and Yellowbrick Investing.ShowHide
Standout features
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
What Yellowbrick Investing does best
- Search tools across aggregated stock pitches by ticker, sector, valuation metrics, price targets, dividends, sentiment, geography, and other research filters.
- Elite Investor Feeds to follow curated trades and ideas from tracked investors, with displayed average return statistics where available.
- Tracking hedge fund holdings and 13F activity through Hedge Fund Watcher, including fund trades, leaderboards, model portfolios, and fund-level stats on paid access.
- Premium adds current stock pitches, premium filters, professional fund portfolios, investor return analytics, and a daily email.
- Monitor the Yellowbrick Premium Portfolio, marketed as a real-money portfolio based on the 10 most profitable investors in its database, with alerts for new trades.
All details
Every attribute we track for GuruFocus and Yellowbrick Investing.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsMutual FundsOptionsFundsOther | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more | Not specified |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPAC |
Coverage details | Identifiers: Ticker and CIK | Identifiers: Ticker |
| Data | ||
Data freshness | End of Day | Not specified |
Data granularity | EOD | Not specified |
Pricing sources | ExchangeVendorModel | Not specified |
Data partners | QuoteMediaMorningstarRefinitivFREDSEC / local regulators | Not specified |
| Access & integrations | ||
API protocols | REST | Not specified |
API auth & delivery | Auth: APIKeySDKs: Python and GoDocs | Not specified |
Import methods | CSVBrokerOAuthManual | Not specified |
Integrations | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade | Not specified |
Export formats | CSVExcelJSON | Not specified |
| Plans & trust | ||
Security & compliance | Status pageEncryption in transit | Not specified |
Capability signals | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more | Not specified |
Vendor & support | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum | Not specified |
Curation ratings | Not specified | Methodology 3/5Reliability 3/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more | Free |
| Entry paid plan | $549/yr≈ $45.75/mo“Premium”billing: Annual only · region price: $549/year for USA, Asia, or Europe; $369/year for several other regions · +7 more | $288/yr≈ $24/mo“Yellowbrick Premium Annual” |
| Tier 2 | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more | $30/mo“Yellowbrick Premium Monthly” |
| Tier 3 | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more | — |
| Tier 4 | Subscription“Premium Plus”billing: Annual only · public price: Current rendered pricing could not establish the Premium Plus amount · +4 more | — |
| Tier 5 | Subscription“Professional”billing: Annual only · public price: Current rendered pricing could not establish the Professional amount · +1 more | — |
| Top plan | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more | — |
| Custom / enterprise | Contact sales“Custom API / Enterprise Package” | — |
| Free trial | 7 days | — |
Questions we keep getting
What's the difference between GuruFocus and Yellowbrick Investing?
GuruFocus leans toward stock ideas, screeners, and ETF screeners, while Yellowbrick Investing puts more weight on stock ideas, institutional ownership, and alerts. They overlap in 4 categories, so for most people it comes down to workflow preference and price.
How much do GuruFocus and Yellowbrick Investing cost?
Good news: both GuruFocus and Yellowbrick Investing have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use GuruFocus or Yellowbrick Investing on my phone?
GuruFocus lists a dedicated mobile app, so it travels better. Yellowbrick Investing doesn't list a dedicated mobile app; its documented access is web.
Does GuruFocus or Yellowbrick Investing have an API?
GuruFocus has an API for programmatic access and custom integrations. Yellowbrick Investing doesn't, so you're working through its interface.
Should I choose GuruFocus or Yellowbrick Investing?
It depends on what you're after. Pick GuruFocus if screeners and ETF screeners matter to you; go with Yellowbrick Investing if you prefer its overall approach. And if you only need the basics both share, let price decide.
What asset classes do GuruFocus and Yellowbrick Investing cover?
Both cover stocks and ETFs. GuruFocus also handles bonds, mutual funds, and options.
Can I export data from GuruFocus and Yellowbrick Investing?
GuruFocus exports to CSV and Excel. Yellowbrick Investing is stingier about getting data out.
Which has a better stock screener: GuruFocus or Yellowbrick Investing?
GuruFocus has a stock screener for surfacing ideas; Yellowbrick Investing doesn't, and focuses its energy elsewhere.
Can I track my portfolio with GuruFocus or Yellowbrick Investing?
GuruFocus handles portfolio tracking. Yellowbrick Investing is really a research tool; you'd track your portfolio elsewhere.
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