★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
Investing.com vs Magic Formula Investing
Start here
Investing.com
Free • From $13.99/mo · Web · Mobile · Other
- Delayed quotes won't cut it; you need real-time data
- You do a lot of your research from your phone
- You care about stock comparison, data visualizations, and options, things Magic Formula Investing doesn't offer
Use code findmymoat
Pick Magic Formula Investing instead if
Magic Formula Investing
Free · Web
- Go this way if it's completely free.
Already use these? The faster win is ranked stock ideas or the free-tools shortlist.
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
Investing.com and Magic Formula Investing cover a lot of the same ground (2 shared categories, stock ideas and screeners), so for the basics you won't go far wrong with either. Investing.com simply does more: 34 categories to Magic Formula Investing's 2, including stock comparison, data visualizations, and options, plus a mobile app. Magic Formula Investing counters by being completely free.
What readers say
Investing.com
Vote once to reveal the community verdict.
Magic Formula Investing
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Key differences at a glance
- Real-time data
- Investing.com
- Broader coverage
- Investing.com34 vs 2 categories
- Mobile app
- Investing.com
- Global coverage
- Investing.com
- Asset coverage
- Investing.comAdds ETFs and bonds
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $13.99/mo | Free |
Free tier | Yes | Yes |
Free trial | — | — |
Plan limits | 21 limits: Free / Ad-supported Investing.com: public api: Not available, Free / Ad-supported Investing.com: data latency: Varies by instrument/source; not all data is real-time +19 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | No |
API access | No | No |
Broker sync | No | — |
Integrations | Investing.com Webmaster Tools / embeddable widgets, RSS feeds +2 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +8 more | — |
Categories covered | 34 | 2 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America |
| Data & capabilities | ||
Data quality | 4 signals: Latency: Streaming, Real-time, and End of Day, Granularity: Minute and EOD +2 more | 3 signals: Latency: End of Day, Granularity: EOD +1 more |
Data partners | 6 partners: S&P Global Market Intelligence, Morningstar +4 more | — |
Capabilities | 6 signals: Universe builder, Factors: Value, Quality, Momentum, and Growth +4 more | — |
Security | Encryption in transit | — |
| Try it | Visit Investing.com | Visit Magic Formula Investing |
Where each one shines
What Investing.com and Magic Formula Investing each do best.ShowHide
Where each one shines
What Investing.com and Magic Formula Investing each do best.What Investing.com does best
- Monitoring global markets across stocks, ETFs, indices, commodities, currencies, crypto, bonds, funds, futures, options, interest rates, and economic indicators.
- The economic calendar for streaming macro events, actual versus forecast data, country and importance filters, time-zone controls, date ranges, and event alerts.
- Tracking watchlists and portfolios across web and mobile with alerts, holdings monitoring, CSV import for watchlists or holdings, and portfolio CSV export.
- Screening for stocks with filters for valuation, growth, dividends, sectors, industries, themes, technicals, risk, returns, price, market cap, and profile data.
- Research coverage for ticker pages with charts, technical indicators, financials, analyst ratings, transcripts, SEC filings, insider trading, earnings, dividends, news, and related investment ideas where available.
What Magic Formula Investing does best
- Tools for running the official Magic Formula screener with only two inputs: minimum market cap and either 30 or 50 ranked results.
- Screening for companies ranked on high earnings yield and high return on capital, with the accounting adjustments described by the official methodology.
- Magic Formula Investing serves as a simple value-quality idea list before checking financial statements, business quality, debt, cyclicality, and current valuation context.
- Focus on U.S.-listed equities because the official universe excludes foreign companies and ADRs.
- Sector exclusions: financial and utility companies are removed from the official screen.
Every detail we compared
Every tracked attribute for Investing.com and Magic Formula Investing, side by side.ShowHide
Every detail we compared
Every tracked attribute for Investing.com and Magic Formula Investing, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsCommoditiesCurrenciesCryptosClosed-End FundsFunds+4 more | Stocks |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailDay TradersSwing TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors+2 more | Not specified |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North America |
Coverage details | Identifiers: Ticker and ISIN | Countries: USIdentifiers: Ticker |
| Data | ||
Data freshness | StreamingReal-timeEnd of Day | End of Day |
Data granularity | MinuteEOD | EOD |
Pricing sources | ExchangeOTCVendorModel | Not specified |
Data partners | S&P Global Market IntelligenceMorningstarFactSetRefinitivMarket maker CFDsOther financial data providers | Not specified |
| Access & integrations | ||
Import methods | CSVManual | Not specified |
Integrations | Investing.com Webmaster Tools / embeddable widgetsRSS feedsGoogle Play appApple App Store app | Not specified |
Export formats | CSVXML | Not specified |
| Plans & trust | ||
Security & compliance | Encryption in transit | Not specified |
Capability signals | Universe builderFactors: Value, Quality, Momentum, and GrowthMulti-currencyYield curvesCDS spreadsAI summaries: Transcripts and News | Not specified |
Vendor & support | Investing.com / Fusion MediaFounded 2007Support: Email and Chat | Not specified |
Curation ratings | Not specified | Methodology 4/5Reliability 4/5UX 3/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free“Free / Ad-supported Investing.com”public api: Not available · data latency: Varies by instrument/source; not all data is real-time · +1 more | Free |
| Entry paid plan | $13.99/mo“InvestingPro”warren ai credits: 50/month · us pro picks strategies: 6 · +8 more | — |
| Top plan | $31.49/mo“InvestingPro+”warren ai credits: 500/month · pro picks strategies: 88 · +6 more | — |
Questions we keep getting
What's the difference between Investing.com and Magic Formula Investing?
Investing.com leans toward stock ideas, screeners, and stock comparison, while Magic Formula Investing puts more weight on screeners and stock ideas. They overlap in 2 categories, so for most people it comes down to workflow preference and price.
How much do Investing.com and Magic Formula Investing cost?
Good news: both Investing.com and Magic Formula Investing have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use Investing.com or Magic Formula Investing on my phone?
Investing.com lists a dedicated mobile app, so it travels better. Magic Formula Investing doesn't list a dedicated mobile app; its documented access is web.
Should I choose Investing.com or Magic Formula Investing?
It depends on what you're after. Pick Investing.com if stock comparison and data visualizations matter to you; go with Magic Formula Investing if you prefer its overall approach. And if you only need the basics both share, let price decide.
What asset classes do Investing.com and Magic Formula Investing cover?
Both cover stocks. Investing.com also handles ETFs, bonds, and commodities.
Does Investing.com or Magic Formula Investing have real-time data?
Investing.com offers real-time data, which matters if you trade actively. Magic Formula Investing runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Which covers international markets: Investing.com or Magic Formula Investing?
Investing.com has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. Magic Formula Investing is more region-specific, mainly North America.
Can I export data from Investing.com and Magic Formula Investing?
Investing.com exports to CSV. Magic Formula Investing is stingier about getting data out.
Is Investing.com or Magic Formula Investing better for day trading?
Investing.com is the one positioned more for active traders. Magic Formula Investing is the better fit if you care less about fast trading workflows and more about a calmer research process.
Which has a better stock screener: Investing.com or Magic Formula Investing?
Both Investing.com and Magic Formula Investing include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with Investing.com or Magic Formula Investing?
Investing.com handles portfolio tracking. Magic Formula Investing is really a research tool; you'd track your portfolio elsewhere.
Keep researching
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.