Observatory of Economic Complexity (OEC) adds Shipping & Trade, Education, and Blogs coverage that Similarweb skips.
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Sunday, October 5, 2025
Head-to-head
Observatory of Economic Complexity (OEC) vs Similarweb comparison
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
Similarweb includes App & Website Traffic, APIs & SDKs, and Sheets / Excel Add-ins categories that Observatory of Economic Complexity (OEC) omits.
Observatory of Economic Complexity (OEC) highlights: Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification., Monthly international trade data and subnational coverage across 30+ countries available on Pro plans., and Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs..
Similarweb is known for: Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool., APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports., and Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly..
Observatory of Economic Complexity (OEC)
oec.world
A global trade and economic complexity platform with rich visualizations, country and product rankings, and an API. Pro plans unlock the latest monthly and subnational datasets, while Premium adds company-level Bill of Lading data and bulk downloads. Academic discounts and enterprise options with SSO support are also available.
Platforms
Web
API
Pricing
Free
Subscription
Quick highlights
- Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification.
- Monthly international trade data and subnational coverage across 30+ countries available on Pro plans.
- Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs.
- REST API with a free tier for historical data and Pro/Premium tokens for the latest datasets, subnational access, and higher query volumes.
- Data downloads in CSV, Excel, or JSON, with bulk access and larger query limits available for subscribers.
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Similarweb
similarweb.com
Digital intelligence platform providing website and app traffic data, engagement benchmarks, and competitive insights. API access is sold separately or bundled with Enterprise plans, and is required for most native integrations (Excel, Sheets, Tableau, Power BI, Salesforce, HubSpot, Snowflake, Databricks). Webhooks support daily and monthly data release notifications. A free DigitalRank API offers basic website ranking data.
Platforms
Web
API
Pricing
Free
Subscription
Quick highlights
- Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
- APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
- Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
- Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.
- Bulk input support for uploading CSV lists (up to ~1M entries per report) to create large exports.
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Overlap
Shared focus areas
2 overlapsMutual strengths include Data Visualizations, and Data APIs.
Where they differ
Observatory of Economic Complexity (OEC)
Distinct strengths include:
- Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification.
- Monthly international trade data and subnational coverage across 30+ countries available on Pro plans.
- Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs.
- REST API with a free tier for historical data and Pro/Premium tokens for the latest datasets, subnational access, and higher query volumes.
Similarweb
Distinct strengths include:
- Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
- APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
- Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
- Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.
Feature-by-feature breakdown
| Attribute | Observatory of Economic Complexity (OEC) | Similarweb |
|---|---|---|
Categories Which research workflows each platform targets | Shared: Data Visualizations, Data APIs Unique: Shipping & Trade, Education, Blogs | Shared: Data Visualizations, Data APIs Unique: App & Website Traffic, APIs & SDKs, Sheets / Excel Add-ins |
Asset types Supported asset classes and universes | Other | Other |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, API | Web, API |
Pricing High-level pricing models | Free, Subscription | Free, Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Not yet |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do Observatory of Economic Complexity (OEC) and Similarweb both support?
Both platforms cover Data Visualizations, and Data APIs workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do Observatory of Economic Complexity (OEC) and Similarweb require subscriptions?
Both Observatory of Economic Complexity (OEC) and Similarweb keep freemium access with optional paid upgrades, so you can trial each platform before committing.
How can you access Observatory of Economic Complexity (OEC) and Similarweb?
Both Observatory of Economic Complexity (OEC) and Similarweb prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.
What unique strengths set the two platforms apart?
Observatory of Economic Complexity (OEC) differentiates itself with Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification., Monthly international trade data and subnational coverage across 30+ countries available on Pro plans., and Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs., whereas Similarweb stands out for Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool., APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports., and Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly..
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.