Tool Comparison
Semrush vs Wayback Machine (Internet Archive)
- Paid from
- $139/mo
- Free plan
- Yes
- Platforms
- Web, Mobile, API
Best if
- You want app & website traffic, sheets / excel add-ins, and blogs.
- Paid from
- —
- Free plan
- Yes
- Platforms
- Web, API, Mobile
Best if
- You want citations & source pinning and other.
Pick Semrush if
Semrush
Free • From $139/mo · Web · Mobile · API
- You want app & website traffic, sheets / excel add-ins, and blogs.
Pick Wayback Machine (Internet Archive) if
Wayback Machine (Internet Archive)
Free · Web · API · Mobile
- You want citations & source pinning and other.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
Semrush includes app & website traffic and sheets / excel add-ins, and Wayback Machine (Internet Archive) includes citations & source pinning and other. On paper they're closely matched, so let pricing, platform fit, and the details below break the tie.
What readers say
Semrush
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Wayback Machine (Internet Archive)
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What Semrush does best
- Analysis of website traffic, visitor sources, engagement, keywords, competitors, backlinks, SEO performance, paid search, and market benchmarks.
- Semrush One and AI visibility products to monitor brand and content visibility across AI search and classic SEO workflows.
- The Standard API for eligible SEO Toolkit Business users, with separately purchased API units and request or line-based consumption.
- Separate API paths for Trends, Listing Management, and Map Rank Tracker, noting that local APIs and map rank APIs have their own access and billing rules.
- Export support for data and reports through CSV, Excel, PDF, JSON, Google Sheets, Position Tracking, Site Audit, and App Center connector workflows.
What Wayback Machine (Internet Archive) does best
- Save Page Now captures a current web page and returns an archive URL.
- Lookup tools for historical captures of IR pages, product pages, fund fact sheets, pricing pages, filings portals, and other web sources used in research.
- Availability, CDX, and Memento endpoints to discover captures, filter historical snapshots, and access time-based page versions.
- Comparison tools for page changes over time when a company, fund, vendor, or regulator has altered public language or removed a page.
- Signed-in users can request a screenshot, save the capture to My Web Archive, and receive results or a WACZ file by email.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $139/mo | Free |
Free tier | Yes | Yes |
Free trial | 7 days | — |
Plan limits | 8 limits: SEO: websites: 5, SEO: tracked keywords daily: 500 +6 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | Yes | Yes |
Broker sync | — | No |
Integrations | Google Analytics, Google Search Console +1 more | Chrome extension, Firefox extension +2 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 4 | 3 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | — | Timezone: UTC |
Capabilities | — | Citation pinning |
Security | Data residency: US and SSO: SAML | — |
| Try it | Visit Semrush | Visit Wayback Machine (Internet Archive) |
Standout features
The best features of Semrush and Wayback Machine (Internet Archive).ShowHide
Standout features
What Semrush does best
- Analysis of website traffic, visitor sources, engagement, keywords, competitors, backlinks, SEO performance, paid search, and market benchmarks.
- Semrush One and AI visibility products to monitor brand and content visibility across AI search and classic SEO workflows.
- The Standard API for eligible SEO Toolkit Business users, with separately purchased API units and request or line-based consumption.
- Separate API paths for Trends, Listing Management, and Map Rank Tracker, noting that local APIs and map rank APIs have their own access and billing rules.
- Export support for data and reports through CSV, Excel, PDF, JSON, Google Sheets, Position Tracking, Site Audit, and App Center connector workflows.
What Wayback Machine (Internet Archive) does best
- Save Page Now captures a current web page and returns an archive URL.
- Lookup tools for historical captures of IR pages, product pages, fund fact sheets, pricing pages, filings portals, and other web sources used in research.
- Availability, CDX, and Memento endpoints to discover captures, filter historical snapshots, and access time-based page versions.
- Comparison tools for page changes over time when a company, fund, vendor, or regulator has altered public language or removed a page.
- Signed-in users can request a screenshot, save the capture to My Web Archive, and receive results or a WACZ file by email.
All details
Every attribute we track for Semrush and Wayback Machine (Internet Archive).ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | Other | Other |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
| Access & integrations | ||
API protocols | REST | REST |
API auth & delivery | Auth: APIKey and OAuth2 | Auth: None and APIKey |
Integrations | Google AnalyticsGoogle Search ConsoleGoogle Sheets | Chrome extensionFirefox extensionSafari extensionEdge extension |
Export formats | CSVExcelPDFJSON | JSONImage |
| Plans & trust | ||
Security & compliance | Data residency: USSSO: SAML | Not specified |
Capability signals | Not specified | Citation pinning |
Vendor & support | Semrush Inc.Country: United StatesSupport: Email | Internet ArchiveCountry: USFounded 1996Support: Email and Forum |
Curation ratings | Methodology 4/5Reliability 4/5UX 4/5 | Methodology 3/5Reliability 3/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Free | Free |
| Entry paid plan | $139/mo“SEO”websites: 5 · tracked keywords daily: 500 | — |
| Tier 2 | $199/mo“Starter”websites: 5 · tracked keywords daily: 500 · +1 more | — |
| Tier 3 | $299/mo“Pro+”websites: 15 · tracked keywords daily: 1,500 · +1 more | — |
| Top plan | $549/mo“Advanced” | — |
| Custom / enterprise | Contact sales“Enterprise” | — |
| Free trial | 7 days | — |
Questions we keep getting
What's the difference between Semrush and Wayback Machine (Internet Archive)?
Semrush leans toward app & website traffic, APIs & data feeds, and sheets / excel add-ins, while Wayback Machine (Internet Archive) puts more weight on APIs & data feeds, citations & source pinning, and other. They overlap in 1 categories, so for most people it comes down to workflow preference and price.
How much do Semrush and Wayback Machine (Internet Archive) cost?
Good news: both Semrush and Wayback Machine (Internet Archive) have free plans, so you can run them side by side and only pay if you hit a wall.
Do Semrush and Wayback Machine (Internet Archive) have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose Semrush or Wayback Machine (Internet Archive)?
It depends on what you're after. Pick Semrush if app & website traffic and sheets / excel add-ins matter to you; go with Wayback Machine (Internet Archive) if you'd rather have citations & source pinning and other. And if you only need the basics both share, let price decide.
Can I export data from Semrush and Wayback Machine (Internet Archive)?
Semrush exports to CSV and Excel. Wayback Machine (Internet Archive) is stingier about getting data out.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.