VOL. XCIV, NO. 247
★ FINANCIAL TOOLS & SERVICES DIRECTORY ★
PRICE: 5 CENTS
Saturday, September 27, 2025
Investors comparing Semrush and Wayback Machine (Internet Archive) will find that Both Semrush and Wayback Machine (Internet Archive) concentrate on Data APIs, and APIs & SDKs workflows, making them natural alternatives for similar investment research jobs. Semrush leans into App & Website Traffic, Sheets / Excel Add-ins, and Blogs, which can be decisive for teams that need depth over breadth. Wayback Machine (Internet Archive) stands out with Citations & Source Pinning, and Other that the competition lacks. Use the feature-by-feature table to inspect unique capabilities and confirm which roadmap best maps to your process.
Head-to-head
Semrush vs Wayback Machine (Internet Archive)
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
- Semrush adds App & Website Traffic, Sheets / Excel Add-ins, and Blogs coverage that Wayback Machine (Internet Archive) skips.
- Wayback Machine (Internet Archive) includes Citations & Source Pinning, and Other categories that Semrush omits.
- Semrush highlights: Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing..
- Wayback Machine (Internet Archive) is known for: On‑demand archiving via Save Page Now (SPN2) with POST/GET; options include capture_outlinks, capture_all, capture_screenshot, custom UA/cookies, and conditional capture (if_not_archived_within)., Snapshot discovery: Availability API (/wayback/v1/available) returns the closest archived capture to a URL/time; CDX Server API lists/filters captures; Memento TimeGate/TimeMap endpoints enable time‑based content negotiation., and Operational endpoints: user status (remaining/active SPN sessions) and system status (overload/OK) for SPN2..
Semrush
semrush.com
Comprehensive SEO, marketing, and web traffic analytics platform. API access for core Analytics and Projects requires a Business plan, with usage billed in API units. Some APIs—like Listing Management and Map Rank Tracker—don’t consume units. Enterprise security options include SAML SSO on Guru and Business tiers. A 7-day free trial is available for all paid plans.
Platforms
Pricing
Quick highlights
- Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
- Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
- API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
- Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
- Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.
Wayback Machine (Internet Archive)
web.archive.org
General‑purpose web archiving used widely in financial research to cite and compare historical webpages (IR pages, fund fact sheets, product sites). Save Page Now (SPN2) enables on‑demand snapshots with options like outlink capture and full‑page screenshots. Availability and CDX APIs expose snapshot discovery; Memento provides time‑based negotiation. Rate limits/quotas apply to SPN2; crawling and replay behavior may vary by target site robots/policies. Some large platforms (e.g., Reddit) restrict Wayback access to content.
Platforms
Pricing
Quick highlights
- On‑demand archiving via Save Page Now (SPN2) with POST/GET; options include capture_outlinks, capture_all, capture_screenshot, custom UA/cookies, and conditional capture (if_not_archived_within).
- Snapshot discovery: Availability API (/wayback/v1/available) returns the closest archived capture to a URL/time; CDX Server API lists/filters captures; Memento TimeGate/TimeMap endpoints enable time‑based content negotiation.
- Operational endpoints: user status (remaining/active SPN sessions) and system status (overload/OK) for SPN2.
- Mobile & extensions: official iOS/Android apps and browser extensions (Chrome, Firefox, Safari, Edge) for quick saving and lookup.
- Quotas/limits (SPN2): per‑minute, per‑day, per‑URL, resource size and screenshot size limits; concurrency dampening by host; max outlinks/embeds returned.
Shared focus areas
Both platforms align on these research themes, so you can stay within one workflow when your use case involves them.
Where they differ
Semrush
Distinct strengths include:
- Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
- Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
- API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
- Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
Wayback Machine (Internet Archive)
Distinct strengths include:
- On‑demand archiving via Save Page Now (SPN2) with POST/GET; options include capture_outlinks, capture_all, capture_screenshot, custom UA/cookies, and conditional capture (if_not_archived_within).
- Snapshot discovery: Availability API (/wayback/v1/available) returns the closest archived capture to a URL/time; CDX Server API lists/filters captures; Memento TimeGate/TimeMap endpoints enable time‑based content negotiation.
- Operational endpoints: user status (remaining/active SPN sessions) and system status (overload/OK) for SPN2.
- Mobile & extensions: official iOS/Android apps and browser extensions (Chrome, Firefox, Safari, Edge) for quick saving and lookup.
Feature-by-feature breakdown
| Attribute | Semrush | Wayback Machine (Internet Archive) |
|---|---|---|
Categories Which research workflows each platform targets | Shared: Data APIs, APIs & SDKs Unique: App & Website Traffic, Sheets / Excel Add-ins, Blogs | Shared: Data APIs, APIs & SDKs Unique: Citations & Source Pinning, Other |
Asset types Supported asset classes and universes | Other | Other |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, Mobile, API | Web, API, Mobile |
Pricing High-level pricing models | Free, Subscription | Free |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Not yet |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do Semrush and Wayback Machine (Internet Archive) both support?
Both platforms cover Data APIs, and APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do Semrush and Wayback Machine (Internet Archive) require subscriptions?
Both Semrush and Wayback Machine (Internet Archive) keep freemium access with optional paid upgrades, so you can trial each platform before committing.
How can you access Semrush and Wayback Machine (Internet Archive)?
Both Semrush and Wayback Machine (Internet Archive) support web and mobile access, making it easy to keep tabs on research away from the desk.
What unique strengths set the two platforms apart?
Semrush differentiates itself with Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing., whereas Wayback Machine (Internet Archive) stands out for On‑demand archiving via Save Page Now (SPN2) with POST/GET; options include capture_outlinks, capture_all, capture_screenshot, custom UA/cookies, and conditional capture (if_not_archived_within)., Snapshot discovery: Availability API (/wayback/v1/available) returns the closest archived capture to a URL/time; CDX Server API lists/filters captures; Memento TimeGate/TimeMap endpoints enable time‑based content negotiation., and Operational endpoints: user status (remaining/active SPN sessions) and system status (overload/OK) for SPN2..
Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.