VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 19, 2025

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Head-to-head

Semrush vs Wise (Interest & Stocks) comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Semrush adds App & Website Traffic, Data APIs, Sheets / Excel Add-ins, and Blogs coverage that Wise (Interest & Stocks) skips.

Wise (Interest & Stocks) includes Wealth Management, and Downloadable Tax Reports categories that Semrush omits.

Semrush highlights: Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing..

Wise (Interest & Stocks) is known for: Interest (UK/EEA): balances are invested in government money-market funds; you can spend anytime, but capital is at risk., Stocks: one-fund exposure via BlackRock’s iShares World Equity Index Fund (LU) Class N2 EUR, with currency conversions handled automatically., and Transparent Interest service fees shown per currency (e.g., GBP/EUR/USD) and subject to change..

Semrush

semrush.com

Comprehensive SEO, marketing, and web traffic analytics platform. API access for core Analytics and Projects requires a Business plan, with usage billed in API units. Some APIs—like Listing Management and Map Rank Tracker—don’t consume units. Enterprise security options include SAML SSO on Guru and Business tiers. A 7-day free trial is available for all paid plans.

Platforms

Web

Mobile

API

Pricing

Free

Subscription

Quick highlights

Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.

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Wise (Interest & Stocks)

wise.com

Investing features vary by country. In the UK/EEA, Interest allocates to government money-market funds; in the US, Interest is a bank program with pass-through FDIC insurance (not an investment). “Stocks” is a single BlackRock iShares World Equity Index mutual fund where available. Settlement speed (instant vs non-instant) and whether you invest from Balances or Jars differ by market. Fees are published per currency; Stocks adds a Wise service fee on top of the fund’s OCF.

Platforms

Web

Mobile

API

Pricing

Free

Other

Quick highlights

Interest (UK/EEA): balances are invested in government money-market funds; you can spend anytime, but capital is at risk.
Stocks: one-fund exposure via BlackRock’s iShares World Equity Index Fund (LU) Class N2 EUR, with currency conversions handled automatically.
Transparent Interest service fees shown per currency (e.g., GBP/EUR/USD) and subject to change.
Stocks includes a Wise service fee in addition to the fund’s ongoing charges.
Availability, access speed (instant vs non-instant), and Balances vs Jars investing differ by country.

Community votes (overall)

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Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

APIs & SDKs

Where they differ

Semrush

Distinct strengths include:

App & Website Traffic

Data APIs

Sheets / Excel Add-ins

Blogs

Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.

Wise (Interest & Stocks)

Distinct strengths include:

Wealth Management

Downloadable Tax Reports

Interest (UK/EEA): balances are invested in government money-market funds; you can spend anytime, but capital is at risk.
Stocks: one-fund exposure via BlackRock’s iShares World Equity Index Fund (LU) Class N2 EUR, with currency conversions handled automatically.
Transparent Interest service fees shown per currency (e.g., GBP/EUR/USD) and subject to change.
Stocks includes a Wise service fee in addition to the fund’s ongoing charges.

Feature-by-feature breakdown

Attribute	Semrush	Wise (Interest & Stocks)
Categories Which research workflows each platform targets	Shared: APIs & SDKs Unique: App & Website Traffic, Data APIs, Sheets / Excel Add-ins, Blogs	Shared: APIs & SDKs Unique: Wealth Management, Downloadable Tax Reports
Asset types Supported asset classes and universes	Other	Mutual Funds, Currencies
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, Mobile, API	Web, Mobile, API
Pricing High-level pricing models	Free, Subscription	Free, Other
Key features Core capabilities called out by each vendor	Unique Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks. Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4). API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing. Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export. Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines. Native integrations with Google Analytics and Google Search Console to combine marketing and search performance data.	Unique Interest (UK/EEA): balances are invested in government money-market funds; you can spend anytime, but capital is at risk. Stocks: one-fund exposure via BlackRock’s iShares World Equity Index Fund (LU) Class N2 EUR, with currency conversions handled automatically. Transparent Interest service fees shown per currency (e.g., GBP/EUR/USD) and subject to change. Stocks includes a Wise service fee in addition to the fund’s ongoing charges. Availability, access speed (instant vs non-instant), and Balances vs Jars investing differ by country. US Interest: opt-in bank program with pass-through FDIC insurance via partner banks—classified as a banking feature, not an investment product.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Semrush and Wise (Interest & Stocks) both support?

Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Semrush and Wise (Interest & Stocks) require subscriptions?

Both Semrush and Wise (Interest & Stocks) keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Semrush and Wise (Interest & Stocks)?

Both Semrush and Wise (Interest & Stocks) support web and mobile access, making it easy to keep tabs on research away from the desk.

What unique strengths set the two platforms apart?

Semrush differentiates itself with Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing., whereas Wise (Interest & Stocks) stands out for Interest (UK/EEA): balances are invested in government money-market funds; you can spend anytime, but capital is at risk., Stocks: one-fund exposure via BlackRock’s iShares World Equity Index Fund (LU) Class N2 EUR, with currency conversions handled automatically., and Transparent Interest service fees shown per currency (e.g., GBP/EUR/USD) and subject to change..

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