VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

View AhrefsView GuruFocusBack to Home

Head-to-head

Ahrefs vs GuruFocus comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Ahrefs adds App & Website Traffic coverage that GuruFocus skips.

GuruFocus includes Screeners, Stock Ideas, Stock Comparison, Portfolio, Backtesting, Investor Holdings, US Government Trades, News, Alerts, Calendar, GDP, Interest Rates, Inflation Rates, Unemployment Rates, Commitment of Traders (COT), Yield Curves, Financials, Valuation Models, Scores, Transcripts, Insider Data, 13F, ETF Overview, ETF Holdings, and Sheets / Excel Add-ins categories that Ahrefs omits.

Ahrefs highlights: Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above..

GuruFocus is known for: All-in-One Screener with hundreds of filters, historical screening, and custom filter creation., Backtesting with survivorship-bias-free data. Windows vary by plan: up to 3 years for Premium and up to 10 years for Premium Plus. Global coverage spans 80+ countries., and Guru portfolios tracking 13F and mutual fund holdings, real-time picks, and portfolio downloads to Excel..

GuruFocus offers mobile access, which Ahrefs skips.

Ahrefs logo

Ahrefs

ahrefs.com

A leading SEO and web-traffic intelligence suite. The free Ahrefs Webmaster Tools unlocks limited access to Site Explorer, Site Audit, and Web Analytics for verified sites, while full platform plans expand into deep backlink, keyword, and content analysis. Higher-tier subscriptions govern credits, export limits, historical data windows, and API access.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).

Community votes (overall)

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GuruFocus logo

GuruFocus

gurufocus.com

Editor’s pick Hands-on review

A global equity research and value-investing platform with robust screening, backtesting, and portfolio tools. Features and data access depend on plan tier—Premium vs. Premium Plus—while enterprise-level users can license data directly via API. Add-ins for Excel and Google Sheets extend workflows, though usage caps apply to lower tiers. Alerts and mobile apps are included across paid plans.

Platforms

Web
Mobile
API

Pricing

Free
Subscription

Quick highlights

  • All-in-One Screener with hundreds of filters, historical screening, and custom filter creation.
  • Backtesting with survivorship-bias-free data. Windows vary by plan: up to 3 years for Premium and up to 10 years for Premium Plus. Global coverage spans 80+ countries.
  • Guru portfolios tracking 13F and mutual fund holdings, real-time picks, and portfolio downloads to Excel.
  • Specialty trackers for insider trading and U.S. politician trades.
  • ETF profiles with current and historical holdings, including N-PORT data and timestamps.

Community votes (overall)

0% upvotes 0% downvotes
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Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

Where they differ

Ahrefs

Distinct strengths include:

App & Website Traffic
  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.

GuruFocus

Distinct strengths include:

Screeners
Stock Ideas
Stock Comparison
Portfolio
Backtesting
Investor Holdings
US Government Trades
News
  • All-in-One Screener with hundreds of filters, historical screening, and custom filter creation.
  • Backtesting with survivorship-bias-free data. Windows vary by plan: up to 3 years for Premium and up to 10 years for Premium Plus. Global coverage spans 80+ countries.
  • Guru portfolios tracking 13F and mutual fund holdings, real-time picks, and portfolio downloads to Excel.
  • Specialty trackers for insider trading and U.S. politician trades.

Feature-by-feature breakdown

AttributeAhrefsGuruFocus
Categories

Which research workflows each platform targets

Shared: APIs & SDKs

Unique: App & Website Traffic

Shared: APIs & SDKs

Unique: Screeners, Stock Ideas, Stock Comparison, Portfolio, Backtesting, Investor Holdings, US Government Trades, News, Alerts, Calendar, GDP, Interest Rates, Inflation Rates, Unemployment Rates, Commitment of Traders (COT), Yield Curves, Financials, Valuation Models, Scores, Transcripts, Insider Data, 13F, ETF Overview, ETF Holdings, Sheets / Excel Add-ins

Asset types

Supported asset classes and universes

Other

Stocks, ETFs, Mutual Funds

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web, Mobile, API

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).
  • Enterprise also adds SSO, two-factor authentication, and higher data allowances.

Unique

  • All-in-One Screener with hundreds of filters, historical screening, and custom filter creation.
  • Backtesting with survivorship-bias-free data. Windows vary by plan: up to 3 years for Premium and up to 10 years for Premium Plus. Global coverage spans 80+ countries.
  • Guru portfolios tracking 13F and mutual fund holdings, real-time picks, and portfolio downloads to Excel.
  • Specialty trackers for insider trading and U.S. politician trades.
  • ETF profiles with current and historical holdings, including N-PORT data and timestamps.
  • Valuation and scoring tools: discounted cash flow calculators, GF Value, and GF Score frameworks.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Yes

Editor pick

Featured inside curated shortlists

Standard listing

Highlighted

Frequently Asked Questions

Which workflows do Ahrefs and GuruFocus both support?

Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Ahrefs and GuruFocus require subscriptions?

Both Ahrefs and GuruFocus keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

GuruFocus ships a dedicated mobile experience, while Ahrefs focuses on web or desktop access.

What unique strengths set the two platforms apart?

Ahrefs differentiates itself with Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above., whereas GuruFocus stands out for All-in-One Screener with hundreds of filters, historical screening, and custom filter creation., Backtesting with survivorship-bias-free data. Windows vary by plan: up to 3 years for Premium and up to 10 years for Premium Plus. Global coverage spans 80+ countries., and Guru portfolios tracking 13F and mutual fund holdings, real-time picks, and portfolio downloads to Excel..

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.