Tool Comparison
Ahrefs vs GuruFocus
- Paid from
- $29/mo
- Free plan
- Yes
- Platforms
- Web, API
Best if
- You want the cheaper way in: plans start at $29/mo instead of $45.75/mo
- Delayed quotes won't cut it; you need real-time data
- You want app & website traffic.
- Paid from
- $45.75/mo
- Free plan
- Yes
- Platforms
- Web, Mobile, API
Best if
- You do a lot of your research from your phone
- You want stock ideas, screeners, and ETF screeners.
- You're a long-term investor who cares more about fundamentals than headlines
Pick Ahrefs instead if
Ahrefs
Free • From $29/mo · Web · API
- You want the cheaper way in: plans start at $29/mo instead of $45.75/mo
- Delayed quotes won't cut it; you need real-time data
Start here
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You do a lot of your research from your phone
- You want stock ideas, screeners, and ETF screeners.
- You're a long-term investor who cares more about fundamentals than headlines
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
GuruFocus simply does more: 49 categories to Ahrefs's 2, including stock ideas, screeners, and ETF screeners, plus a mobile app. Ahrefs counters by starting cheaper at $29/mo. On paper they're closely matched, so let pricing, platform fit, and the details below break the tie.
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Ahrefs
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GuruFocus
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Key differences at a glance
- Cheaper paid plan
- Ahrefs$29/mo vs $45.75/mo
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus49 vs 2 categories
- Mobile app
- GuruFocus
- Real-time data
- Ahrefs
- Asset coverage
- GuruFocusAdds stocks and ETFs
What Ahrefs does best
- Use Site Explorer to inspect estimated organic and paid traffic, top pages, search visibility, and backlinks.
- Compare traffic estimates for many domains with Website Traffic Checker and bulk checks.
- Use Keywords Explorer, Content Explorer, Rank Tracker, and Site Audit to follow demand and visibility changes.
- Verified sites get limited Site Explorer, Site Audit, and Web Analytics access through the free Webmaster Tools plan.
- Web Analytics provides first-party data for sites you own or verify.
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $29/mo | Free • From $549/yr |
Free tier | Yes | Yes |
Free trial | — | 7 days |
Plan limits | 59 limits: Ahrefs Free: verified websites: Unlimited, Ahrefs Free: web analytics events per project per month: 1,000,000 +57 more | 57 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +55 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | Yes | Yes |
Broker sync | — | Yes |
Integrations | Google Search Console, Google Looker Studio +1 more | GuruFocus Data API, GuruFocus MCP Server +3 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +9 more |
Categories covered | 2 | 49 |
Regions | — | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | Latency: Real-time | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | — | 5 partners: QuoteMedia, Morningstar +3 more |
Capabilities | — | 9 signals: Custom formulas, Ranking backtests +7 more |
Security | — | Status page and Encryption in transit |
| Try it | Visit Ahrefs | Visit GuruFocus |
Standout features
The best features of Ahrefs and GuruFocus.ShowHide
Standout features
What Ahrefs does best
- Use Site Explorer to inspect estimated organic and paid traffic, top pages, search visibility, and backlinks.
- Compare traffic estimates for many domains with Website Traffic Checker and bulk checks.
- Use Keywords Explorer, Content Explorer, Rank Tracker, and Site Audit to follow demand and visibility changes.
- Verified sites get limited Site Explorer, Site Audit, and Web Analytics access through the free Webmaster Tools plan.
- Web Analytics provides first-party data for sites you own or verify.
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
All details
Every attribute we track for Ahrefs and GuruFocus.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | Other | StocksETFsBondsMutual FundsOptionsFundsOther |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more |
Regions | Not specified | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Not specified | Identifiers: Ticker and CIK |
| Data | ||
Data freshness | Real-time | End of Day |
Data granularity | Not specified | EOD |
Pricing sources | Not specified | ExchangeVendorModel |
Data partners | Not specified | QuoteMediaMorningstarRefinitivFREDSEC / local regulators |
| Access & integrations | ||
API protocols | REST | REST |
API auth & delivery | Auth: APIKey60 req/minDocs | Auth: APIKeySDKs: Python and GoDocs |
Import methods | Not specified | CSVBrokerOAuthManual |
Integrations | Google Search ConsoleGoogle Looker StudioGoogle Sheets | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade |
Export formats | CSVPDF | CSVExcelJSON |
| Plans & trust | ||
Security & compliance | Not specified | Status pageEncryption in transit |
Capability signals | Not specified | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more |
Vendor & support | Ahrefs Pte. Ltd.Country: SingaporeSupport: Email and Chat | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Free“Ahrefs Free”verified websites: Unlimited · web analytics events per project per month: 1,000,000 · +4 more | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more |
| Entry paid plan | $29/mo“Starter”credits per month: 200 · unverified projects: 1 · +5 more | $549/yr≈ $45.75/mo“Premium”billing: Annual only · region price: $549/year for USA, Asia, or Europe; $369/year for several other regions · +7 more |
| Tier 2 | $129/mo“Lite”projects: 5 · historical data: 6 months · +10 more | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more |
| Tier 3 | $249/mo“Standard”projects: 20 · historical data: 2 years · +10 more | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more |
| Tier 4 | $449/mo“Advanced”projects: 50 · historical data: 5 years · +10 more | Subscription“Premium Plus”billing: Annual only · public price: Current rendered pricing could not establish the Premium Plus amount · +4 more |
| Tier 5 | $1499/mo“Enterprise”included users: From 3 · additional users max: Unlimited · +8 more | Subscription“Professional”billing: Annual only · public price: Current rendered pricing could not establish the Professional amount · +1 more |
| Top plan | — | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more |
| Custom / enterprise | — | Contact sales“Custom API / Enterprise Package” |
| Free trial | — | 7 days |
Alternatives
Free alternatives
Questions we keep getting
What's the difference between Ahrefs and GuruFocus?
Ahrefs leans toward app & website traffic and APIs & data feeds, while GuruFocus puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 1 categories, so for most people it comes down to workflow preference and price.
How much do Ahrefs and GuruFocus cost?
Good news: both Ahrefs and GuruFocus have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use Ahrefs or GuruFocus on my phone?
GuruFocus lists a dedicated mobile app, so it travels better. Ahrefs doesn't list a dedicated mobile app; its documented access is web and API.
Do Ahrefs and GuruFocus have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose Ahrefs or GuruFocus?
It depends on what you're after. Pick Ahrefs if app & website traffic matter to you; go with GuruFocus if you'd rather have stock ideas and screeners. And if you only need the basics both share, let price decide.
What asset classes do Ahrefs and GuruFocus cover?
Both cover other. GuruFocus adds stocks, ETFs, and bonds on top.
Does Ahrefs or GuruFocus have real-time data?
Ahrefs offers real-time data, which matters if you trade actively. GuruFocus runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Can I export data from Ahrefs and GuruFocus?
Yes, both export to spreadsheets (CSV), which is handy if you like running your own numbers.
Which has a better stock screener: Ahrefs or GuruFocus?
GuruFocus has a stock screener for surfacing ideas; Ahrefs doesn't, and focuses its energy elsewhere.
Can I track my portfolio with Ahrefs or GuruFocus?
GuruFocus handles portfolio tracking. Ahrefs is really a research tool; you'd track your portfolio elsewhere.
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