VOL. XCIV, NO. 247

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Thursday, October 30, 2025

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Tool Comparison

Bloomberg vs The Wall Street Journal (WSJ) comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Bloomberg adds Newsletters, Videos, and Watchlist coverage that The Wall Street Journal (WSJ) skips.

The Wall Street Journal (WSJ) includes Calendar, Dividends, Financials, Analyst Forecasts, Analyst Recommendations, and Analyst Price Targets categories that Bloomberg omits.

The Wall Street Journal (WSJ) keeps a free entry point that Bloomberg lacks.

In depth comparison

Bloomberg

bloomberg.com

Bloomberg’s consumer subscription service provides unlimited access to Bloomberg.com and the mobile app. Digital Access includes news, analysis, live TV/radio, podcasts, and audio articles. An Annual + Businessweek Print plan adds the weekly magazine in print. Most content is paywalled, though a selection of newsletters is free. Registered users can create watchlists (up to 10 lists with 25 securities each) and opt into alerts. Browser push notifications and mobile app alerts are supported.

Platforms

WebMobile

Pricing

Subscription

Quick highlights

Digital Access plan includes unlimited Bloomberg.com and app usage, with live TV, radio, podcasts, and audio articles.
Annual + Businessweek Print subscription adds the weekly magazine in print form, alongside full digital access.
Catalog of newsletters such as *Markets Daily*, *Morning Briefing*, and *Money Stuff*; some are subscriber-only, while others are free.
Market Data watchlist functionality: up to 10 lists, each with 25 securities and 100 lots. Supports stocks, funds, and currencies.
Watchlist alerts allow subscribers to receive notifications when a U.S. equity closes.

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The Wall Street Journal (WSJ)

wsj.com

Global business and markets coverage with a deep Market Data Center. Many articles and tools sit behind a WSJ Digital subscription, though some newsletters remain free. Market data pages attribute pricing and fundamentals to FactSet and Dow Jones Market Data; U.S. last-sale quotes are via Nasdaq, and other quotes may be delayed.

Platforms

WebMobile

Pricing

FreeSubscription

Quick highlights

Comprehensive business and markets reporting, plus a Market Data Center spanning indexes, stocks, bonds, commodities, currencies, and mutual funds.
Built-in calendars, including a downloadable U.S. economic calendar and an earnings calendar within Market Data.
Market lists and stats such as 52-week highs/lows, analyst upgrades/downgrades, and dividend pages.
Company quote pages with financial statements, historical charts, and related news.
Research & Ratings pages that summarize analyst recommendations, earnings estimates, and price targets for many tickers.

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Where they differ

Bloomberg

Distinct strengths include:

Newsletters Videos Watchlist

Digital Access plan includes unlimited Bloomberg.com and app usage, with live TV, radio, podcasts, and audio articles.
Annual + Businessweek Print subscription adds the weekly magazine in print form, alongside full digital access.
Catalog of newsletters such as *Markets Daily*, *Morning Briefing*, and *Money Stuff*; some are subscriber-only, while others are free.
Market Data watchlist functionality: up to 10 lists, each with 25 securities and 100 lots. Supports stocks, funds, and currencies.

The Wall Street Journal (WSJ)

Distinct strengths include:

Calendar Dividends Financials Analyst Forecasts Analyst Recommendations Analyst Price Targets

Comprehensive business and markets reporting, plus a Market Data Center spanning indexes, stocks, bonds, commodities, currencies, and mutual funds.
Built-in calendars, including a downloadable U.S. economic calendar and an earnings calendar within Market Data.
Market lists and stats such as 52-week highs/lows, analyst upgrades/downgrades, and dividend pages.
Company quote pages with financial statements, historical charts, and related news.

Feature-by-feature breakdown

Attribute	Bloomberg	The Wall Street Journal (WSJ)
Categories Which research workflows each platform targets	Shared: News, Alerts Unique: Newsletters, Videos, Watchlist	Shared: News, Alerts Unique: Calendar, Dividends, Financials, Analyst Forecasts, Analyst Recommendations, Analyst Price Targets
Asset types Supported asset classes and universes	Stocks, ETFs, Mutual Funds, Currencies	Stocks, ETFs, Mutual Funds, Bonds, Commodities, Currencies
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, Mobile	Web, Mobile
Pricing High-level pricing models	Subscription	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Digital Access plan includes unlimited Bloomberg.com and app usage, with live TV, radio, podcasts, and audio articles. Annual + Businessweek Print subscription adds the weekly magazine in print form, alongside full digital access. Catalog of newsletters such as Markets Daily, Morning Briefing, and Money Stuff; some are subscriber-only, while others are free. Market Data watchlist functionality: up to 10 lists, each with 25 securities and 100 lots. Supports stocks, funds, and currencies. Watchlist alerts allow subscribers to receive notifications when a U.S. equity closes. Browser push alerts provide regional and global news broadcasts, available on an opt-in basis.	Unique Comprehensive business and markets reporting, plus a Market Data Center spanning indexes, stocks, bonds, commodities, currencies, and mutual funds. Built-in calendars, including a downloadable U.S. economic calendar and an earnings calendar within Market Data. Market lists and stats such as 52-week highs/lows, analyst upgrades/downgrades, and dividend pages. Company quote pages with financial statements, historical charts, and related news. Research & Ratings pages that summarize analyst recommendations, earnings estimates, and price targets for many tickers. Alerts and newsletters manageable via WSJ apps and the Customer Center, with support for email and mobile push.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Bloomberg and The Wall Street Journal (WSJ) both support?

Both platforms cover News, and Alerts workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

The Wall Street Journal (WSJ) offers a free entry point, while Bloomberg requires a paid subscription. Review the pricing table to see how the paid tiers compare.

How can you access Bloomberg and The Wall Street Journal (WSJ)?

Both Bloomberg and The Wall Street Journal (WSJ) support web and mobile access, making it easy to keep tabs on research away from the desk.

What unique strengths set the two platforms apart?

Bloomberg differentiates itself with Digital Access plan includes unlimited Bloomberg.com and app usage, with live TV, radio, podcasts, and audio articles., Annual + Businessweek Print subscription adds the weekly magazine in print form, alongside full digital access., and Catalog of newsletters such as *Markets Daily*, *Morning Briefing*, and *Money Stuff*; some are subscriber-only, while others are free., whereas The Wall Street Journal (WSJ) stands out for Comprehensive business and markets reporting, plus a Market Data Center spanning indexes, stocks, bonds, commodities, currencies, and mutual funds., Built-in calendars, including a downloadable U.S. economic calendar and an earnings calendar within Market Data., and Market lists and stats such as 52-week highs/lows, analyst upgrades/downgrades, and dividend pages..

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