★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
ETF Insider vs FactorsToday
Pick ETF Insider if
ETF Insider
Free • From $14/mo · Web · API
- You'd rather start free and only pay if you outgrow it
- You care about ETF screeners, ETF analysis, and ETF overlap, things FactorsToday doesn't offer
- You're newer to investing and want something approachable
Pick FactorsToday if
FactorsToday
Other · Web · API
- You care about quant, stock comparison, and performance attribution, things ETF Insider doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
ETF Insider and FactorsToday cover a lot of the same ground (7 shared categories, including screeners, data visualizations, and factor exposure), so for the basics you won't go far wrong with either. The real difference is focus: only ETF Insider gives you ETF screeners and ETF analysis, and only FactorsToday gives you quant and stock comparison.
What readers say
ETF Insider
Vote once to reveal the community verdict.
FactorsToday
Vote once to reveal the community verdict.
Key differences at a glance
- Free plan
- ETF Insider
- Asset coverage
- FactorsTodayAdds closed-end funds
- Beginner friendly
- ETF Insider
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $14/mo | Other |
Free tier | Yes | No |
Free trial | — | — |
Plan limits | 5 limits: Free: saved portfolios: 4, Free: holdings depth: Limited full holdings data +3 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | No |
API access | Yes | Yes |
Broker sync | No | No |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +3 more | Analysts and Quants/Developers |
Categories covered | 11 | 13 |
Regions | North America | — |
| Data & capabilities | ||
Data quality | Latency: Real-time | 3 signals: Latency: Real-time and End of Day, Granularity: EOD and Second +1 more |
Data partners | SEC EDGAR and Issuer Websites | — |
Capabilities | 3 signals: Factor exposure, Portfolio factor exposure +1 more | 9 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +7 more |
| Try it | Visit ETF Insider | Visit FactorsToday |
Where each one shines
What ETF Insider and FactorsToday each do best.ShowHide
Where each one shines
What ETF Insider and FactorsToday each do best.What ETF Insider does best
- Visualize ETF, mutual fund, and stock portfolios through a network-style look-through view of underlying holdings.
- Analyze ETF overlap, fund overlap, sector concentration, geography exposure, market-cap exposure, and single-name concentration risk.
- Use portfolio tabs for performance, diversification, asset correlations, beta, fund overlap, and holdings breakdown.
- Screen ETFs and mutual funds by asset class, geography, theme, provider, sector, performance, and related fund information.
- Compare portfolio risk and efficiency with standard deviation, beta, diversification labels, Sharpe-ratio views, and efficient-frontier style charts.
What FactorsToday does best
- Monitor extreme factor moves and factor pairs with live dashboards, z-scores, and multiple time windows.
- Screen factors by timeframe, return, direction, and name, or screen stocks by stock type, factor criteria, and model-fit metrics.
- Analyze individual tickers through stock lookup, factor exposures, model comparisons, and related-stock similarity.
- Upload portfolio holdings by CSV, choose factor-model granularity, compare against a benchmark, and run what-if factor scenarios.
- Use Hedge Portfolio Builder to recommend hedge positions against factor targets with constraint controls and CSV export.
Every detail we compared
Every tracked attribute for ETF Insider and FactorsToday, side by side.ShowHide
Every detail we compared
Every tracked attribute for ETF Insider and FactorsToday, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsMutual FundsStocks | StocksETFsMutual FundsClosed-End Funds |
Experience | BeginnerIntermediateAdvanced | IntermediateAdvanced |
Target audience | Retail TradersPro RetailInstitutional InvestorsLong-term InvestorsIndex/Passive Investors | AnalystsQuants/Developers |
Regions | North America | Not specified |
Coverage details | Countries: USIdentifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | Real-time | Real-timeEnd of Day |
Data granularity | Not specified | EODSecond |
Data partners | SEC EDGARIssuer Websites | Not specified |
| Access & integrations | ||
API protocols | Not specified | REST |
API auth & delivery | Not specified | Auth: None600 req/minDocs |
Import methods | CSVManual | CSVManual |
Export formats | ImagePDFExcel | CSVExcelJSON |
| Plans & trust | ||
Capability signals | Factor exposurePortfolio factor exposureCorrelation | Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposureVaR/ESStress tests: Rates, FX, and CommoditiesPerformance attributionPortfolio attributionPortfolio factor exposure+1 more |
Vendor & support | ETF InsiderCountry: IsraelFounded 2022Support: Email | FactorsToday (operated by Lukasz R. Tomicki)Country: USSupport: Email |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freesaved portfolios: 4 · holdings depth: Limited full holdings data | — |
| Entry paid plan | $14/mo“Pro”saved portfolios: Unlimited · holdings depth: Unlimited full holdings data · +1 more | — |
| Custom / enterprise | Contact sales“Enterprise” | — |
Questions we keep getting
What's the difference between ETF Insider and FactorsToday?
ETF Insider leans toward ETF screeners, screeners, and data visualizations, while FactorsToday puts more weight on screeners, quant, and data visualizations. They overlap in 7 categories, so for most people it comes down to workflow preference and price.
Is ETF Insider or FactorsToday free to use?
ETF Insider has a free tier, so you can get started without paying anything. FactorsToday is paid-only. If budget matters, start with ETF Insider and see how far it takes you before opening your wallet.
Which is better for beginners: ETF Insider or FactorsToday?
ETF Insider is the friendlier place to start; its interface takes less getting used to. Both work fine once you're past the basics.
Do ETF Insider and FactorsToday have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose ETF Insider or FactorsToday?
It depends on what you're after. Pick ETF Insider if ETF screeners and ETF analysis matter to you; go with FactorsToday if you'd rather have quant and stock comparison. And if you only need the basics both share, let price decide.
What asset classes do ETF Insider and FactorsToday cover?
Both cover ETFs, mutual funds, and stocks. FactorsToday adds closed-end funds on top.
Do ETF Insider and FactorsToday offer real-time data?
Yes, both serve real-time market data, so either works when timing matters.
Can I export data from ETF Insider and FactorsToday?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Which has a better stock screener: ETF Insider or FactorsToday?
Both ETF Insider and FactorsToday include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF Insider or FactorsToday?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
Keep researching
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Feedback
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.