BEST INVESTING TOOLS COMPARISON

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Checked September 24, 2026

Tool Comparison

ETF Insider vs FactorsToday

Paid from
$14/mo
Free plan
Yes
Platforms
Web, API

Best if

  • You want ETF screeners, ETF analysis, and ETF overlap.
  • You're newer to investing and want something approachable
  • You're a long-term investor who cares more about fundamentals than headlines
Paid from
—
Free plan
Yes
Platforms
Web, API

Best if

  • Delayed quotes won't cut it; you need real-time data
  • You want screeners, quant, and stock comparison.

Pick ETF Insider if

ETF Insider logo

ETF Insider

etfinsider.coTested

Free • From $14/mo · Web · API

  • You want ETF screeners, ETF analysis, and ETF overlap.
  • You're newer to investing and want something approachable
  • You're a long-term investor who cares more about fundamentals than headlines

Pick FactorsToday if

FactorsToday logo

FactorsToday

factorstoday.com

Free · Web · API

  • Delayed quotes won't cut it; you need real-time data
  • You want screeners, quant, and stock comparison.

Skip both if: Neither one clicks with how you research; there are strong third options.

See alternatives

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Not set on either one? See the top 50 tools, ranked by user votes, or the deals page for big discounts on popular tools.

Our take

The bottom line

ETF Insider and FactorsToday cover a lot of the same ground (6 shared categories, including data visualizations, factor exposure, and risk metrics), so for the basics you won't go far wrong with either. FactorsToday simply does more: 13 categories to ETF Insider's 10, including screeners, quant, and stock comparison. ETF Insider counters by keeping things simpler.

What readers say

ETF Insider

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FactorsToday

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Key differences at a glance

Real-time data
FactorsToday
Broader coverage
FactorsToday13 vs 10 categories
Asset coverage
FactorsTodayAdds closed-end funds
Beginner friendly
ETF Insider
Free plan
Both
See the full side-by-side table
ETF Insider logo

What ETF Insider does best

  1. Inspect ETF, mutual-fund, and stock portfolios through a network view of underlying holdings.
  2. Analysis of ETF overlap, fund overlap, sector concentration, geography exposure, market-cap exposure, and single-name concentration risk.
  3. Portfolio tabs for performance, diversification, asset correlations, beta, fund overlap, and holdings breakdown.
  4. Screening for ETFs and mutual funds by asset class, geography, theme, provider, sector, performance, and related fund information.
  5. Compare portfolio risk and efficiency with standard deviation, beta, diversification labels, Sharpe ratios, and efficient-frontier charts.
FactorsToday logo

What FactorsToday does best

  1. Factor dashboards report intraday and multi-period returns, z-scores, pair relationships, correlations, seasonality, and valuations.
  2. Stock pages use ElasticNet regression with cross-validation to estimate exposures across four nested models.
  3. Portfolio analysis accepts holdings, compares exposures with a benchmark, and applies user-defined factor-return scenarios.
  4. Performance attribution applies rolling ordinary-least-squares regressions to uploaded or pasted returns and exports results to Excel.
  5. The factor builder searches for stocks matching target exposures and displays simulated historical results.

Side by side

Pricing & plans
Starting price
Free • From $14/mo
Free
Free tier
Yes
Yes
Free trial
—
—
Platforms & access
Web app
Yes
Yes
Mobile app
No
No
API access
Yes
Yes
Broker sync
No
No
Coverage & data
Asset types
ETFsMutual FundsStocks
StocksETFsMutual FundsClosed-End Funds
Target audience
Retail TradersPro RetailInstitutional InvestorsLong-term InvestorsIndex/Passive Investors
AnalystsQuants/Developers
Data freshness
Not specified
Real-timeEnd of Day
Data granularity
Not specified
EODMinute
Export formats
ImagePDFExcel
CSVExcelJSON

Pricing comparison

Tier
FactorsTodayCheaper start
Free plan
Free
Free“Current public access”
Entry paid plan
$14/mo“Pro”
—
Custom / enterprise
Contact sales“Enterprise”
—

See for yourself

Side by side

Price, platforms, data, and market coverage.
Show
Side-by-side comparison of ETF Insider and FactorsToday
Attribute
ETF Insider logo
ETF Insider
FactorsToday logo
FactorsToday
Pricing & plans
Starting price
Free • From $14/moFree
Free tier
YesYes
Free trial
——
Plan limits
5 limits: Free: saved portfolios: 4, Free: holdings depth: Limited full holdings data +3 moreCurrent public access: api: 10 requests/second/IP and Current public access: access policy: No long-term free-access commitment published
Platforms & access
Web app
YesYes
Mobile app
NoNo
API access
YesYes
Broker sync
NoNo
Audience & fit
Experience level
Beginner, Intermediate, AdvancedIntermediate, Advanced
Best for
Retail Traders, Pro Retail +3 moreAnalysts and Quants/Developers
Categories covered
1013
Regions
North America—
Data & capabilities
Data quality
—3 signals: Latency: Real-time and End of Day, Granularity: EOD and Minute +1 more
Data partners
SEC EDGAR and Issuer Websites—
Capabilities
3 signals: Factor exposure, Portfolio factor exposure +1 more7 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +5 more
Try itVisit ETF InsiderVisit FactorsToday

Standout features

The best features of ETF Insider and FactorsToday.
Show
ETF Insider logo

What ETF Insider does best

  1. Inspect ETF, mutual-fund, and stock portfolios through a network view of underlying holdings.
  2. Analysis of ETF overlap, fund overlap, sector concentration, geography exposure, market-cap exposure, and single-name concentration risk.
  3. Portfolio tabs for performance, diversification, asset correlations, beta, fund overlap, and holdings breakdown.
  4. Screening for ETFs and mutual funds by asset class, geography, theme, provider, sector, performance, and related fund information.
  5. Compare portfolio risk and efficiency with standard deviation, beta, diversification labels, Sharpe ratios, and efficient-frontier charts.
FactorsToday logo

What FactorsToday does best

  1. Factor dashboards report intraday and multi-period returns, z-scores, pair relationships, correlations, seasonality, and valuations.
  2. Stock pages use ElasticNet regression with cross-validation to estimate exposures across four nested models.
  3. Portfolio analysis accepts holdings, compares exposures with a benchmark, and applies user-defined factor-return scenarios.
  4. Performance attribution applies rolling ordinary-least-squares regressions to uploaded or pasted returns and exports results to Excel.
  5. The factor builder searches for stocks matching target exposures and displays simulated historical results.

All details

Every attribute we track for ETF Insider and FactorsToday.
Show
Attribute
ETF Insider logo
ETF Insider
FactorsToday logo
FactorsToday
Coverage & fit
Asset types
ETFsMutual FundsStocks
StocksETFsMutual FundsClosed-End Funds
Experience
BeginnerIntermediateAdvanced
IntermediateAdvanced
Target audience
Retail TradersPro RetailInstitutional InvestorsLong-term InvestorsIndex/Passive Investors
AnalystsQuants/Developers
Regions
North America
Not specified
Coverage details
Countries: USIdentifiers: Ticker
Identifiers: Ticker
Data
Data freshness
Not specified
Real-timeEnd of Day
Data granularity
Not specified
EODMinute
Data partners
SEC EDGARIssuer Websites
Not specified
Access & integrations
API protocols
Not specified
REST
API auth & delivery
Not specified
Auth: None600 req/minDocs
Import methods
CSVManual
CSVManual
Export formats
ImagePDFExcel
CSVExcelJSON
Plans & trust
Capability signals
Factor exposurePortfolio factor exposureCorrelation
Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposurePerformance attributionPortfolio attributionPortfolio factor exposureCorrelation
Vendor & support
ETF InsiderCountry: IsraelFounded 2022Support: Email
FactorsToday (operated by Lukasz R. Tomicki)Country: USSupport: Email

Green tags are exclusive to that tool in this comparison.

Pricing

Plans, billing, free trials, and monthly prices.
Show
Plan-by-plan pricing comparison of ETF Insider and FactorsToday
Tier
ETF Insider logo
ETF Insider
FactorsToday logo
FactorsTodayCheaper start
Free plan
Freesaved portfolios: 4 · holdings depth: Limited full holdings data
Free“Current public access”api: 10 requests/second/IP · access policy: No long-term free-access commitment published
Entry paid plan
$14/mo“Pro”saved portfolios: Unlimited · holdings depth: Unlimited full holdings data · +1 more
—
Custom / enterprise
Contact sales“Enterprise”
—

Questions we keep getting

What's the difference between ETF Insider and FactorsToday?

ETF Insider leans toward ETF screeners, data visualizations, and factor exposure, while FactorsToday puts more weight on screeners, quant, and data visualizations. They overlap in 6 categories, so for most people it comes down to workflow preference and price.

How much do ETF Insider and FactorsToday cost?

Good news: both ETF Insider and FactorsToday have free plans, so you can run them side by side and only pay if you hit a wall.

Which is better for beginners: ETF Insider or FactorsToday?

ETF Insider is the friendlier place to start; its interface takes less getting used to. Both work fine once you're past the basics.

Do ETF Insider and FactorsToday have APIs?

Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.

Should I choose ETF Insider or FactorsToday?

It depends on what you're after. Pick ETF Insider if ETF screeners and ETF analysis matter to you; go with FactorsToday if you'd rather have screeners and quant. And if you only need the basics both share, let price decide.

What asset classes do ETF Insider and FactorsToday cover?

Both cover ETFs, mutual funds, and stocks. FactorsToday adds closed-end funds on top.

Does ETF Insider or FactorsToday have real-time data?

FactorsToday offers real-time data, which matters if you trade actively. ETF Insider runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.

Can I export data from ETF Insider and FactorsToday?

Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.

Which has a better stock screener: ETF Insider or FactorsToday?

Both ETF Insider and FactorsToday include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.

Can I track my portfolio with ETF Insider or FactorsToday?

Yes, both do portfolio tracking: holdings, performance, and allocation in one place.

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.