★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool details checked August 23, 2026
Tool Comparison
ETF Insider vs FactorsToday
Pick ETF Insider if
ETF Insider
Free • From $14/mo · Web · API
- You care about ETF screeners, ETF analysis, and ETF overlap, things FactorsToday doesn't offer
- You're newer to investing and want something approachable
- You're a long-term investor who cares more about fundamentals than headlines
Pick FactorsToday if
FactorsToday
Free · Web · API
- Delayed quotes won't cut it; you need real-time data
- You care about screeners, quant, and stock comparison, things ETF Insider doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
ETF Insider and FactorsToday cover a lot of the same ground (6 shared categories, including data visualizations, factor exposure, and risk metrics), so for the basics you won't go far wrong with either. FactorsToday simply does more: 13 categories to ETF Insider's 10, including screeners, quant, and stock comparison. ETF Insider counters by keeping things simpler.
What readers say
ETF Insider
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FactorsToday
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Key differences at a glance
- Real-time data
- FactorsToday
- Broader coverage
- FactorsToday13 vs 10 categories
- Asset coverage
- FactorsTodayAdds closed-end funds
- Beginner friendly
- ETF Insider
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $14/mo | Free |
Free tier | Yes | Yes |
Free trial | — | — |
Plan limits | 5 limits: Free: saved portfolios: 4, Free: holdings depth: Limited full holdings data +3 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | No |
API access | Yes | Yes |
Broker sync | No | No |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +3 more | Analysts and Quants/Developers |
Categories covered | 10 | 13 |
Regions | North America | — |
| Data & capabilities | ||
Data quality | — | 3 signals: Latency: Real-time and End of Day, Granularity: EOD and Minute +1 more |
Data partners | SEC EDGAR and Issuer Websites | — |
Capabilities | 3 signals: Factor exposure, Portfolio factor exposure +1 more | 7 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +5 more |
| Try it | Visit ETF Insider | Visit FactorsToday |
Where each one shines
What ETF Insider and FactorsToday each do best.ShowHide
Where each one shines
What ETF Insider and FactorsToday each do best.What ETF Insider does best
- Inspect ETF, mutual-fund, and stock portfolios through a network view of underlying holdings.
- Analysis of ETF overlap, fund overlap, sector concentration, geography exposure, market-cap exposure, and single-name concentration risk.
- Portfolio tabs for performance, diversification, asset correlations, beta, fund overlap, and holdings breakdown.
- Screening for ETFs and mutual funds by asset class, geography, theme, provider, sector, performance, and related fund information.
- Compare portfolio risk and efficiency with standard deviation, beta, diversification labels, Sharpe ratios, and efficient-frontier charts.
What FactorsToday does best
- Factor dashboards report intraday and multi-period returns, z-scores, pair relationships, correlations, seasonality, and valuations.
- Stock pages use ElasticNet regression with cross-validation to estimate exposures across four nested models.
- Portfolio analysis accepts holdings, compares exposures with a benchmark, and applies user-defined factor-return scenarios.
- Performance attribution applies rolling ordinary-least-squares regressions to uploaded or pasted returns and exports results to Excel.
- The factor builder searches for stocks matching target exposures and displays simulated historical results.
Every detail we compared
Every tracked attribute for ETF Insider and FactorsToday, side by side.ShowHide
Every detail we compared
Every tracked attribute for ETF Insider and FactorsToday, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsMutual FundsStocks | StocksETFsMutual FundsClosed-End Funds |
Experience | BeginnerIntermediateAdvanced | IntermediateAdvanced |
Target audience | Retail TradersPro RetailInstitutional InvestorsLong-term InvestorsIndex/Passive Investors | AnalystsQuants/Developers |
Regions | North America | Not specified |
Coverage details | Countries: USIdentifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | Not specified | Real-timeEnd of Day |
Data granularity | Not specified | EODMinute |
Data partners | SEC EDGARIssuer Websites | Not specified |
| Access & integrations | ||
API protocols | Not specified | REST |
API auth & delivery | Not specified | Auth: None600 req/minDocs |
Import methods | CSVManual | CSVManual |
Export formats | ImagePDFExcel | CSVExcelJSON |
| Plans & trust | ||
Capability signals | Factor exposurePortfolio factor exposureCorrelation | Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposurePerformance attributionPortfolio attributionPortfolio factor exposureCorrelation |
Vendor & support | ETF InsiderCountry: IsraelFounded 2022Support: Email | FactorsToday (operated by Lukasz R. Tomicki)Country: USSupport: Email |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freesaved portfolios: 4 · holdings depth: Limited full holdings data | — |
| Entry paid plan | $14/mo“Pro”saved portfolios: Unlimited · holdings depth: Unlimited full holdings data · +1 more | — |
| Custom / enterprise | Contact sales“Enterprise” | — |
Questions we keep getting
What's the difference between ETF Insider and FactorsToday?
ETF Insider leans toward ETF screeners, data visualizations, and factor exposure, while FactorsToday puts more weight on screeners, quant, and data visualizations. They overlap in 6 categories, so for most people it comes down to workflow preference and price.
How much do ETF Insider and FactorsToday cost?
Good news: both ETF Insider and FactorsToday have free plans, so you can run them side by side and only pay if you hit a wall.
Which is better for beginners: ETF Insider or FactorsToday?
ETF Insider is the friendlier place to start; its interface takes less getting used to. Both work fine once you're past the basics.
Do ETF Insider and FactorsToday have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose ETF Insider or FactorsToday?
It depends on what you're after. Pick ETF Insider if ETF screeners and ETF analysis matter to you; go with FactorsToday if you'd rather have screeners and quant. And if you only need the basics both share, let price decide.
What asset classes do ETF Insider and FactorsToday cover?
Both cover ETFs, mutual funds, and stocks. FactorsToday adds closed-end funds on top.
Does ETF Insider or FactorsToday have real-time data?
FactorsToday offers real-time data, which matters if you trade actively. ETF Insider runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Can I export data from ETF Insider and FactorsToday?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Which has a better stock screener: ETF Insider or FactorsToday?
Both ETF Insider and FactorsToday include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF Insider or FactorsToday?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.