Tool Comparison
Euromonitor (Passport) vs Semrush
- Paid from
- —
- Free plan
- No
- Platforms
- Web, API
Best if
- You want macro data and AI research.
- Paid from
- $139/mo
- Free plan
- Yes
- Platforms
- Web, Mobile, API
Best if
- You'd rather start free and only pay if you outgrow it
- You do a lot of your research from your phone
- You want app & website traffic, sheets / excel add-ins, and blogs.
Pick Euromonitor (Passport) instead if
Euromonitor (Passport)
Subscription, One-time · Web · API
- You want macro data and AI research.
Start here
Semrush
Free • From $139/mo · Web · Mobile · API
- You'd rather start free and only pay if you outgrow it
- You do a lot of your research from your phone
- You want app & website traffic, sheets / excel add-ins, and blogs.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
Euromonitor (Passport) includes macro data and AI research, and Semrush includes app & website traffic and sheets / excel add-ins. On paper they're closely matched, so let pricing, platform fit, and the details below break the tie.
What readers say
Euromonitor (Passport)
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Semrush
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Key differences at a glance
- Free plan
- Semrush
- Free trial
- Semrush7 days
- Mobile app
- Semrush
What Euromonitor (Passport) does best
- Research on industries, economies, countries, consumers, sales channels, companies, brands, and product categories.
- Market sizes, forecasts, company shares, brand shares, category growth, and country or industry comparisons where the subscription includes them.
- Passport AI answers questions from entitled Passport research and links each response to the source reports, data, and written analysis.
- Passport AI can explain its interpretation, list the datasets and report sections used, state its assumptions, and answer in multiple languages.
- The Passport Statistics API delivers market-size, company-share, and brand-share data from the customer's subscription.
What Semrush does best
- Analysis of website traffic, visitor sources, engagement, keywords, competitors, backlinks, SEO performance, paid search, and market benchmarks.
- Semrush One and AI visibility products to monitor brand and content visibility across AI search and classic SEO workflows.
- The Standard API for eligible SEO Toolkit Business users, with separately purchased API units and request or line-based consumption.
- Separate API paths for Trends, Listing Management, and Map Rank Tracker, noting that local APIs and map rank APIs have their own access and billing rules.
- Export support for data and reports through CSV, Excel, PDF, JSON, Google Sheets, Position Tracking, Site Audit, and App Center connector workflows.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Subscription, One-time | Free • From $139/mo |
Free tier | No | Yes |
Free trial | — | 7 days |
Plan limits | — | 8 limits: SEO: websites: 5, SEO: tracked keywords daily: 500 +6 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | Yes | Yes |
Broker sync | No | — |
Integrations | Microsoft 365 Copilot Agent and MCP | Google Analytics, Google Search Console +1 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 3 | 4 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Security | — | Data residency: US and SSO: SAML |
| Try it | Visit Euromonitor (Passport) | Visit Semrush |
Standout features
The best features of Euromonitor (Passport) and Semrush.ShowHide
Standout features
What Euromonitor (Passport) does best
- Research on industries, economies, countries, consumers, sales channels, companies, brands, and product categories.
- Market sizes, forecasts, company shares, brand shares, category growth, and country or industry comparisons where the subscription includes them.
- Passport AI answers questions from entitled Passport research and links each response to the source reports, data, and written analysis.
- Passport AI can explain its interpretation, list the datasets and report sections used, state its assumptions, and answer in multiple languages.
- The Passport Statistics API delivers market-size, company-share, and brand-share data from the customer's subscription.
What Semrush does best
- Analysis of website traffic, visitor sources, engagement, keywords, competitors, backlinks, SEO performance, paid search, and market benchmarks.
- Semrush One and AI visibility products to monitor brand and content visibility across AI search and classic SEO workflows.
- The Standard API for eligible SEO Toolkit Business users, with separately purchased API units and request or line-based consumption.
- Separate API paths for Trends, Listing Management, and Map Rank Tracker, noting that local APIs and map rank APIs have their own access and billing rules.
- Export support for data and reports through CSV, Excel, PDF, JSON, Google Sheets, Position Tracking, Site Audit, and App Center connector workflows.
All details
Every attribute we track for Euromonitor (Passport) and Semrush.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | Other | Other |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
| Access & integrations | ||
API protocols | REST | REST |
API auth & delivery | Auth: OAuth2 | Auth: APIKey and OAuth2 |
Integrations | Microsoft 365 Copilot AgentMCP | Google AnalyticsGoogle Search ConsoleGoogle Sheets |
Export formats | ExcelPDFPowerPoint | CSVExcelPDFJSON |
| Plans & trust | ||
Security & compliance | Not specified | Data residency: USSSO: SAML |
Vendor & support | Euromonitor International LtdCountry: United KingdomFounded 1972Support: Email | Semrush Inc.Country: United StatesSupport: Email |
Curation ratings | Methodology 4/5Reliability 4/5UX 4/5 | Methodology 4/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | — | Free |
| Entry paid plan | Subscription“Passport (Subscription)” | $139/mo“SEO”websites: 5 · tracked keywords daily: 500 |
| Tier 2 | One-time“Individual Reports” | $199/mo“Starter”websites: 5 · tracked keywords daily: 500 · +1 more |
| Tier 3 | — | $299/mo“Pro+”websites: 15 · tracked keywords daily: 1,500 · +1 more |
| Top plan | — | $549/mo“Advanced” |
| Custom / enterprise | — | Contact sales“Enterprise” |
| Free trial | — | 7 days |
Questions we keep getting
What's the difference between Euromonitor (Passport) and Semrush?
Euromonitor (Passport) leans toward APIs & data feeds, macro data, and AI research, while Semrush puts more weight on app & website traffic, APIs & data feeds, and sheets / excel add-ins. They overlap in 1 categories, so for most people it comes down to workflow preference and price.
Is Euromonitor (Passport) or Semrush free to use?
Semrush has a free tier, so you can get started without paying anything. Euromonitor (Passport) is paid-only. If budget matters, start with Semrush and see how far it takes you before opening your wallet.
Can I use Euromonitor (Passport) or Semrush on my phone?
Semrush lists a dedicated mobile app, so it travels better. Euromonitor (Passport) doesn't list a dedicated mobile app; its documented access is web and API.
Do Euromonitor (Passport) and Semrush have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose Euromonitor (Passport) or Semrush?
It depends on what you're after. Pick Euromonitor (Passport) if macro data and AI research matter to you; go with Semrush if you'd rather have app & website traffic and sheets / excel add-ins. And if you only need the basics both share, let price decide.
Can I export data from Euromonitor (Passport) and Semrush?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.