★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool details checked August 23, 2026
Tool Comparison
FactorsToday vs GuruFocus
Pick FactorsToday if
FactorsToday
Free · Web · API
- Delayed quotes won't cut it; you need real-time data
- You care about factor exposure, performance attribution, and risk metrics, things GuruFocus doesn't offer
Pick GuruFocus if
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You do a lot of your research from your phone
- You care about stock ideas, ETF screeners, and top analysts, things FactorsToday doesn't offer
- You're newer to investing and want something approachable
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
FactorsToday and GuruFocus cover a lot of the same ground (9 shared categories, including screeners, quant, and data visualizations), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to FactorsToday's 13, including stock ideas, ETF screeners, and top analysts, plus a mobile app. FactorsToday counters by being completely free.
What readers say
FactorsToday
No votes yet. Cast the first one.
GuruFocus
No votes yet. Cast the first one.
Key differences at a glance
- Real-time data
- FactorsToday
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus49 vs 13 categories
- Mobile app
- GuruFocus
- Broker sync
- GuruFocus
- Beginner friendly
- GuruFocus
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free | Free • From $549/yr |
Free tier | Yes | Yes |
Free trial | — | 7 days |
Plan limits | — | 49 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +47 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | Yes | Yes |
Broker sync | No | Yes |
Integrations | — | GuruFocus Data API, GuruFocus MCP Server +3 more |
| Audience & fit | ||
Experience level | Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Analysts and Quants/Developers | Retail Traders, Pro Retail +9 more |
Categories covered | 13 | 49 |
Regions | — | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | 3 signals: Latency: Real-time and End of Day, Granularity: EOD and Minute +1 more | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | — | 5 partners: QuoteMedia, Morningstar +3 more |
Capabilities | 7 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +5 more | 9 signals: Custom formulas, Ranking backtests +7 more |
Security | — | Status page and Encryption in transit |
| Try it | Visit FactorsToday | Visit GuruFocus |
Where each one shines
What FactorsToday and GuruFocus each do best.ShowHide
Where each one shines
What FactorsToday and GuruFocus each do best.What FactorsToday does best
- Factor dashboards report intraday and multi-period returns, z-scores, pair relationships, correlations, seasonality, and valuations.
- Stock pages use ElasticNet regression with cross-validation to estimate exposures across four nested models.
- Portfolio analysis accepts holdings, compares exposures with a benchmark, and applies user-defined factor-return scenarios.
- Performance attribution applies rolling ordinary-least-squares regressions to uploaded or pasted returns and exports results to Excel.
- The factor builder searches for stocks matching target exposures and displays simulated historical results.
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
Every detail we compared
Every tracked attribute for FactorsToday and GuruFocus, side by side.ShowHide
Every detail we compared
Every tracked attribute for FactorsToday and GuruFocus, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsMutual FundsClosed-End Funds | StocksETFsBondsMutual FundsOptionsFundsOther |
Experience | IntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | AnalystsQuants/Developers | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more |
Regions | Not specified | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Identifiers: Ticker | Identifiers: Ticker and CIK |
| Data | ||
Data freshness | Real-timeEnd of Day | End of Day |
Data granularity | EODMinute | EOD |
Pricing sources | Not specified | ExchangeVendorModel |
Data partners | Not specified | QuoteMediaMorningstarRefinitivFREDSEC / local regulators |
| Access & integrations | ||
API protocols | REST | REST |
API auth & delivery | Auth: None600 req/minDocs | Auth: APIKeySDKs: Python and GoDocs |
Import methods | CSVManual | CSVBrokerOAuthManual |
Integrations | Not specified | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade |
Export formats | CSVExcelJSON | CSVExcelJSON |
| Plans & trust | ||
Security & compliance | Not specified | Status pageEncryption in transit |
Capability signals | Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposurePerformance attributionPortfolio attributionPortfolio factor exposureCorrelation | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more |
Vendor & support | FactorsToday (operated by Lukasz R. Tomicki)Country: USSupport: Email | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | — | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more |
| Entry paid plan | — | $549/yr≈ $45.75/mo“Premium”billing: Annual only · data api requests: 200/month included with Premium membership · +2 more |
| Tier 2 | — | $1398/yr≈ $116.50/mo“Premium Plus”billing: Annual only · data api requests: 500/month included with Premium Plus membership · +2 more |
| Tier 3 | — | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more |
| Tier 4 | — | $2448/yr≈ $204/mo“Professional”billing: Annual only · data api requests: 2,000/month included with Professional membership |
| Tier 5 | — | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more |
| Top plan | — | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more |
| Custom / enterprise | — | Contact sales“Custom API / Enterprise Package” |
| Free trial | — | 7 days |
Questions we keep getting
What's the difference between FactorsToday and GuruFocus?
FactorsToday leans toward screeners, quant, and data visualizations, while GuruFocus puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 9 categories, so for most people it comes down to workflow preference and price.
How much do FactorsToday and GuruFocus cost?
Good news: both FactorsToday and GuruFocus have free plans, so you can run them side by side and only pay if you hit a wall.
Which is better for beginners: FactorsToday or GuruFocus?
GuruFocus is the friendlier place to start; its interface takes less getting used to. Both work fine once you're past the basics.
Can I use FactorsToday or GuruFocus on my phone?
GuruFocus lists a dedicated mobile app, so it travels better. FactorsToday doesn't list a dedicated mobile app; its documented access is web and API.
Do FactorsToday and GuruFocus have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose FactorsToday or GuruFocus?
It depends on what you're after. Pick FactorsToday if factor exposure and performance attribution matter to you; go with GuruFocus if you'd rather have stock ideas and ETF screeners. And if you only need the basics both share, let price decide.
What asset classes do FactorsToday and GuruFocus cover?
Both cover stocks, ETFs, and mutual funds. FactorsToday also handles closed-end funds. GuruFocus adds bonds, options, and funds on top.
Does FactorsToday or GuruFocus have real-time data?
FactorsToday offers real-time data, which matters if you trade actively. GuruFocus runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Can I export data from FactorsToday and GuruFocus?
Yes, both export to spreadsheets (CSV and Excel), which is handy if you like running your own numbers.
Can FactorsToday or GuruFocus connect to my broker?
GuruFocus syncs with brokers automatically. With FactorsToday, you're entering holdings by hand or importing files.
Which has a better stock screener: FactorsToday or GuruFocus?
Both FactorsToday and GuruFocus include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with FactorsToday or GuruFocus?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
Keep researching
More comparisons to check
Other tools you might like
Keep Exploring
Feedback
Spot stale pricing, missing features, or a comparison that feels off? Send feedback on the verdict, table, alternatives, or recommendation.
Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.