VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Wednesday, October 29, 2025

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Tool Comparison

Bloomberg vs ETF Central comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Bloomberg adds Alerts, and Newsletters coverage that ETF Central skips.

ETF Central includes ETF Screeners, ETF Comparison, Data Visualizations, Money Flow, ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, Education, and Courses & Certs categories that Bloomberg omits.

ETF Central keeps a free entry point that Bloomberg lacks.

Bloomberg ships a mobile app. ETF Central is web/desktop only.

In depth comparison

Bloomberg

bloomberg.com

Bloomberg’s consumer subscription service provides unlimited access to Bloomberg.com and the mobile app. Digital Access includes news, analysis, live TV/radio, podcasts, and audio articles. An Annual + Businessweek Print plan adds the weekly magazine in print. Most content is paywalled, though a selection of newsletters is free. Registered users can create watchlists (up to 10 lists with 25 securities each) and opt into alerts. Browser push notifications and mobile app alerts are supported.

Platforms

WebMobile

Pricing

Subscription

Quick highlights

Digital Access plan includes unlimited Bloomberg.com and app usage, with live TV, radio, podcasts, and audio articles.
Annual + Businessweek Print subscription adds the weekly magazine in print form, alongside full digital access.
Catalog of newsletters such as *Markets Daily*, *Morning Briefing*, and *Money Stuff*; some are subscriber-only, while others are free.
Market Data watchlist functionality: up to 10 lists, each with 25 securities and 100 lots. Supports stocks, funds, and currencies.
Watchlist alerts allow subscribers to receive notifications when a U.S. equity closes.

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ETF Central

etfcentral.com

Free, NYSE‑partnered portal by Trackinsight for U.S. ETFs (~3,000). Features include a taxonomy‑driven ETF screener, side‑by‑side comparison (performance/liquidity/risk/exposure/holdings), ‘Segments on the move’ (flows & performance), a personal Watchlist with one‑click Excel export, timely news (incl. VettaFi bylines), the ETF U education library, podcasts, and a path to the ETF Institute (CETF). No public API or trading/execution.

Platforms

Web

Pricing

Free

Quick highlights

ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters.
Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings.
Segments dashboard showing movers by performance and fund flows with time toggles.
Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel.
Latest ETF news stream (includes VettaFi authors), plus a dedicated Podcasts page.

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Where they differ

Bloomberg

Distinct strengths include:

Alerts Newsletters

Digital Access plan includes unlimited Bloomberg.com and app usage, with live TV, radio, podcasts, and audio articles.
Annual + Businessweek Print subscription adds the weekly magazine in print form, alongside full digital access.
Catalog of newsletters such as *Markets Daily*, *Morning Briefing*, and *Money Stuff*; some are subscriber-only, while others are free.
Market Data watchlist functionality: up to 10 lists, each with 25 securities and 100 lots. Supports stocks, funds, and currencies.

ETF Central

Distinct strengths include:

ETF Screeners ETF Comparison Data Visualizations Money Flow ETF Overview ETF Performance ETF Holdings ETF Fundamentals

ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters.
Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings.
Segments dashboard showing movers by performance and fund flows with time toggles.
Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel.

Feature-by-feature breakdown

Attribute	Bloomberg	ETF Central
Categories Which research workflows each platform targets	Shared: News, Videos, Watchlist Unique: Alerts, Newsletters	Shared: News, Videos, Watchlist Unique: ETF Screeners, ETF Comparison, Data Visualizations, Money Flow, ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, Education, Courses & Certs
Asset types Supported asset classes and universes	Stocks, ETFs, Mutual Funds, Currencies	ETFs
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, Mobile	Web
Pricing High-level pricing models	Subscription	Free
Key features Core capabilities called out by each vendor	Unique Digital Access plan includes unlimited Bloomberg.com and app usage, with live TV, radio, podcasts, and audio articles. Annual + Businessweek Print subscription adds the weekly magazine in print form, alongside full digital access. Catalog of newsletters such as Markets Daily, Morning Briefing, and Money Stuff; some are subscriber-only, while others are free. Market Data watchlist functionality: up to 10 lists, each with 25 securities and 100 lots. Supports stocks, funds, and currencies. Watchlist alerts allow subscribers to receive notifications when a U.S. equity closes. Browser push alerts provide regional and global news broadcasts, available on an opt-in basis.	Unique ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters. Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings. Segments dashboard showing movers by performance and fund flows with time toggles. Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel. Latest ETF news stream (includes VettaFi authors), plus a dedicated Podcasts page. ETF U education hub and linkout to The ETF Institute (CETF certification).
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Bloomberg and ETF Central both support?

Both platforms cover News, Videos, and Watchlist workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

ETF Central offers a free entry point, while Bloomberg requires a paid subscription. Review the pricing table to see how the paid tiers compare.

Which tool has mobile access?

Bloomberg ships a dedicated mobile experience, while ETF Central focuses on web or desktop access.

What unique strengths set the two platforms apart?

Bloomberg differentiates itself with Digital Access plan includes unlimited Bloomberg.com and app usage, with live TV, radio, podcasts, and audio articles., Annual + Businessweek Print subscription adds the weekly magazine in print form, alongside full digital access., and Catalog of newsletters such as *Markets Daily*, *Morning Briefing*, and *Money Stuff*; some are subscriber-only, while others are free., whereas ETF Central stands out for ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters., Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings., and Segments dashboard showing movers by performance and fund flows with time toggles..

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