VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, October 28, 2025

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Tool Comparison

Bloomberg vs Fidelity (Fidelity Brokerage Services LLC) comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Bloomberg adds Alerts, Newsletters, and Videos coverage that Fidelity (Fidelity Brokerage Services LLC) skips.

Fidelity (Fidelity Brokerage Services LLC) includes Brokerage, Portfolio, Advanced Order Types, Smart/Direct Routing, Order Book / Level II, Financials, and Options & Derivatives categories that Bloomberg omits.

In depth comparison

Bloomberg

bloomberg.com

Bloomberg’s consumer subscription service provides unlimited access to Bloomberg.com and the mobile app. Digital Access includes news, analysis, live TV/radio, podcasts, and audio articles. An Annual + Businessweek Print plan adds the weekly magazine in print. Most content is paywalled, though a selection of newsletters is free. Registered users can create watchlists (up to 10 lists with 25 securities each) and opt into alerts. Browser push notifications and mobile app alerts are supported.

Platforms

WebMobile

Pricing

Subscription

Quick highlights

Digital Access plan includes unlimited Bloomberg.com and app usage, with live TV, radio, podcasts, and audio articles.
Annual + Businessweek Print subscription adds the weekly magazine in print form, alongside full digital access.
Catalog of newsletters such as *Markets Daily*, *Morning Briefing*, and *Money Stuff*; some are subscriber-only, while others are free.
Market Data watchlist functionality: up to 10 lists, each with 25 securities and 100 lots. Supports stocks, funds, and currencies.
Watchlist alerts allow subscribers to receive notifications when a U.S. equity closes.

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Fidelity (Fidelity Brokerage Services LLC)

fidelity.com

A leading U.S. brokerage offering commission-free stock and ETF trades, plus robust platforms for both casual investors and active traders. Options contracts are priced at $0.65 each. Advanced conditional order types and streaming Level II data are available through Active Trader Pro, Fidelity’s professional desktop platform.

Platforms

WebMobileDesktop

Pricing

Other

Quick highlights

Commission-free online trades for U.S. stocks and ETFs; options contracts at $0.65 each (a small number of ETFs still carry a $100 service fee).
Execution quality reports highlight strong fill statistics, with most trades price-improved and executed in fractions of a second. Fidelity discloses savings per order and does not accept payment for order flow on stock and ETF trades.
Active Trader Pro® desktop platform provides streaming market data, Level II quotes with time & sales, and real-time analytics with trading signals.
Supports advanced conditional orders including Contingent, Multi-Contingent, OCO, OTO, and OTOCO, both on Fidelity.com and within Active Trader Pro.
Options chain displays real-time Greeks and supports multi-leg strategies inside Active Trader Pro.

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Where they differ

Bloomberg

Distinct strengths include:

Alerts Newsletters Videos

Digital Access plan includes unlimited Bloomberg.com and app usage, with live TV, radio, podcasts, and audio articles.
Annual + Businessweek Print subscription adds the weekly magazine in print form, alongside full digital access.
Catalog of newsletters such as *Markets Daily*, *Morning Briefing*, and *Money Stuff*; some are subscriber-only, while others are free.
Market Data watchlist functionality: up to 10 lists, each with 25 securities and 100 lots. Supports stocks, funds, and currencies.

Fidelity (Fidelity Brokerage Services LLC)

Distinct strengths include:

Brokerage Portfolio Advanced Order Types Smart/Direct Routing Order Book / Level II Financials Options & Derivatives

Commission-free online trades for U.S. stocks and ETFs; options contracts at $0.65 each (a small number of ETFs still carry a $100 service fee).
Execution quality reports highlight strong fill statistics, with most trades price-improved and executed in fractions of a second. Fidelity discloses savings per order and does not accept payment for order flow on stock and ETF trades.
Active Trader Pro® desktop platform provides streaming market data, Level II quotes with time & sales, and real-time analytics with trading signals.
Supports advanced conditional orders including Contingent, Multi-Contingent, OCO, OTO, and OTOCO, both on Fidelity.com and within Active Trader Pro.

Feature-by-feature breakdown

Attribute	Bloomberg	Fidelity (Fidelity Brokerage Services LLC)
Categories Which research workflows each platform targets	Shared: News, Watchlist Unique: Alerts, Newsletters, Videos	Shared: News, Watchlist Unique: Brokerage, Portfolio, Advanced Order Types, Smart/Direct Routing, Order Book / Level II, Financials, Options & Derivatives
Asset types Supported asset classes and universes	Stocks, ETFs, Mutual Funds, Currencies	Stocks, ETFs, Options, Bonds, Mutual Funds, Cryptos
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, Mobile	Web, Mobile, Desktop
Pricing High-level pricing models	Subscription	Other
Key features Core capabilities called out by each vendor	Unique Digital Access plan includes unlimited Bloomberg.com and app usage, with live TV, radio, podcasts, and audio articles. Annual + Businessweek Print subscription adds the weekly magazine in print form, alongside full digital access. Catalog of newsletters such as Markets Daily, Morning Briefing, and Money Stuff; some are subscriber-only, while others are free. Market Data watchlist functionality: up to 10 lists, each with 25 securities and 100 lots. Supports stocks, funds, and currencies. Watchlist alerts allow subscribers to receive notifications when a U.S. equity closes. Browser push alerts provide regional and global news broadcasts, available on an opt-in basis.	Unique Commission-free online trades for U.S. stocks and ETFs; options contracts at $0.65 each (a small number of ETFs still carry a $100 service fee). Execution quality reports highlight strong fill statistics, with most trades price-improved and executed in fractions of a second. Fidelity discloses savings per order and does not accept payment for order flow on stock and ETF trades. Active Trader Pro® desktop platform provides streaming market data, Level II quotes with time & sales, and real-time analytics with trading signals. Supports advanced conditional orders including Contingent, Multi-Contingent, OCO, OTO, and OTOCO, both on Fidelity.com and within Active Trader Pro. Options chain displays real-time Greeks and supports multi-leg strategies inside Active Trader Pro. International trading access spanning 25 countries and 16 currencies for direct equity purchases outside the U.S.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Bloomberg and Fidelity (Fidelity Brokerage Services LLC) both support?

Both platforms cover News, and Watchlist workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Bloomberg and Fidelity (Fidelity Brokerage Services LLC) require subscriptions?

Neither platform maintains a free tier. Budget for a subscription to unlock the research coverage highlighted in this comparison.

How can you access Bloomberg and Fidelity (Fidelity Brokerage Services LLC)?

Both Bloomberg and Fidelity (Fidelity Brokerage Services LLC) support web and mobile access, making it easy to keep tabs on research away from the desk.

What unique strengths set the two platforms apart?

Bloomberg differentiates itself with Digital Access plan includes unlimited Bloomberg.com and app usage, with live TV, radio, podcasts, and audio articles., Annual + Businessweek Print subscription adds the weekly magazine in print form, alongside full digital access., and Catalog of newsletters such as *Markets Daily*, *Morning Briefing*, and *Money Stuff*; some are subscriber-only, while others are free., whereas Fidelity (Fidelity Brokerage Services LLC) stands out for Commission-free online trades for U.S. stocks and ETFs; options contracts at $0.65 each (a small number of ETFs still carry a $100 service fee)., Execution quality reports highlight strong fill statistics, with most trades price-improved and executed in fractions of a second. Fidelity discloses savings per order and does not accept payment for order flow on stock and ETF trades., and Active Trader Pro® desktop platform provides streaming market data, Level II quotes with time & sales, and real-time analytics with trading signals..

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