CEO.CA adds Order Book / Level II, Alerts, Insider Data, Forums, and Blogs coverage that ETF Central skips.
VOL. XCIV, NO. 247
★ FINANCIAL TOOLS & SERVICES DIRECTORY ★
PRICE: 5 CENTS
Thursday, October 30, 2025
Tool Comparison
CEO.CA vs ETF Central comparison
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
ETF Central includes ETF Screeners, ETF Comparison, Data Visualizations, Money Flow, ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, Education, and Courses & Certs categories that CEO.CA omits.
CEO.CA ships a mobile app. ETF Central is web/desktop only.
In depth comparison
CEO.CA
ceo.ca
Canadian small-cap–focused investor community and data platform. Core: real-time Level II market depth for CSE/TSXV/TSX via CEO.CA Pro, SEDI insider filings dashboard, real-time news ‘Newsroom’, ticker-based chat rooms, watchlists, and iOS/Android apps. No public API disclosed.
Platforms
WebMobile
Pricing
FreeSubscription
Quick highlights
- Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency.
- House positions (daily & historical) and ATS depth (15-min delayed).
- SEDI insider-filings feed & dashboard for Canadian issuers.
- Real-time newsroom plus personalized ‘My Feed’.
- Ticker-centric chat channels, private groups, and DMs; mobile apps (iOS/Android).
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ETF Central
etfcentral.com
Free, NYSE‑partnered portal by Trackinsight for U.S. ETFs (~3,000). Features include a taxonomy‑driven ETF screener, side‑by‑side comparison (performance/liquidity/risk/exposure/holdings), ‘Segments on the move’ (flows & performance), a personal Watchlist with one‑click Excel export, timely news (incl. VettaFi bylines), the ETF U education library, podcasts, and a path to the ETF Institute (CETF). No public API or trading/execution.
Categories
Platforms
Web
Pricing
Free
Quick highlights
- ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters.
- Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings.
- Segments dashboard showing movers by performance and fund flows with time toggles.
- Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel.
- Latest ETF news stream (includes VettaFi authors), plus a dedicated Podcasts page.
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Where they differ
CEO.CA
Distinct strengths include:
- Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency.
- House positions (daily & historical) and ATS depth (15-min delayed).
- SEDI insider-filings feed & dashboard for Canadian issuers.
- Real-time newsroom plus personalized ‘My Feed’.
ETF Central
Distinct strengths include:
ETF ScreenersETF ComparisonData VisualizationsMoney FlowETF OverviewETF PerformanceETF HoldingsETF Fundamentals
- ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters.
- Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings.
- Segments dashboard showing movers by performance and fund flows with time toggles.
- Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel.
Feature-by-feature breakdown
| Attribute | CEO.CA | ETF Central |
|---|---|---|
Categories Which research workflows each platform targets | Shared: News, Watchlist, Videos Unique: Order Book / Level II, Alerts, Insider Data, Forums, Blogs | Shared: News, Watchlist, Videos Unique: ETF Screeners, ETF Comparison, Data Visualizations, Money Flow, ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, Education, Courses & Certs |
Asset types Supported asset classes and universes | Stocks, ETFs | ETFs |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, Mobile | Web |
Pricing High-level pricing models | Free, Subscription | Free |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Not yet |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do CEO.CA and ETF Central both support?
Both platforms cover News, Watchlist, and Videos workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do CEO.CA and ETF Central require subscriptions?
Both CEO.CA and ETF Central keep freemium access with optional paid upgrades, so you can trial each platform before committing.
Which tool has mobile access?
CEO.CA ships a dedicated mobile experience, while ETF Central focuses on web or desktop access.
What unique strengths set the two platforms apart?
CEO.CA differentiates itself with Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency., House positions (daily & historical) and ATS depth (15-min delayed)., and SEDI insider-filings feed & dashboard for Canadian issuers., whereas ETF Central stands out for ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters., Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings., and Segments dashboard showing movers by performance and fund flows with time toggles..
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.