VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, October 28, 2025

Tool Comparison

ETF Central vs MSN Money comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF Central adds ETF Screeners, ETF Comparison, Data Visualizations, Money Flow, ETF Performance, ETF Holdings, ETF Fundamentals, Education, Videos, and Courses & Certs coverage that MSN Money skips.

MSN Money includes Calendar, Financials, Scores, Fund Performance, and Retirement Calculator categories that ETF Central omits.

MSN Money offers mobile access, which ETF Central skips.

In depth comparison

ETF Central

etfcentral.com

Free, NYSE‑partnered portal by Trackinsight for U.S. ETFs (~3,000). Features include a taxonomy‑driven ETF screener, side‑by‑side comparison (performance/liquidity/risk/exposure/holdings), ‘Segments on the move’ (flows & performance), a personal Watchlist with one‑click Excel export, timely news (incl. VettaFi bylines), the ETF U education library, podcasts, and a path to the ETF Institute (CETF). No public API or trading/execution.

Platforms

Web

Pricing

Free

Quick highlights

ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters.
Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings.
Segments dashboard showing movers by performance and fund flows with time toggles.
Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel.
Latest ETF news stream (includes VettaFi authors), plus a dedicated Podcasts page.

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MSN Money

msn.com

Hands-on review

Free, ad-supported financial news and market data portal from Microsoft. Watchlists sync across web and mobile when logged into a Microsoft account. Quotes are delayed on most exchanges (10–20 minutes or end-of-day), with Nasdaq last-sale data in real time. Earnings calendar data is powered by Zacks, while fundamentals and charts come from Refinitiv.

Platforms

WebMobileDesktop

Pricing

Free

Quick highlights

Free finance news aggregation from thousands of publishers in an ad-supported environment.
Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list.
Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays.
Fundamentals, charts, and fund data provided by Refinitiv; OTC coverage from OTC Markets; stock “Grades” powered by S&P Global Market Intelligence.
Earnings calendar and estimates sourced from Zacks Investment Research.

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Where they differ

ETF Central

Distinct strengths include:

ETF Screeners ETF Comparison Data Visualizations Money Flow ETF Performance ETF Holdings ETF Fundamentals Education

ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters.
Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings.
Segments dashboard showing movers by performance and fund flows with time toggles.
Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel.

MSN Money

Distinct strengths include:

Calendar Financials Scores Fund Performance Retirement Calculator

Free finance news aggregation from thousands of publishers in an ad-supported environment.
Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list.
Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays.
Fundamentals, charts, and fund data provided by Refinitiv; OTC coverage from OTC Markets; stock “Grades” powered by S&P Global Market Intelligence.

Feature-by-feature breakdown

Attribute	ETF Central	MSN Money
Categories Which research workflows each platform targets	Shared: ETF Overview, Watchlist, News Unique: ETF Screeners, ETF Comparison, Data Visualizations, Money Flow, ETF Performance, ETF Holdings, ETF Fundamentals, Education, Videos, Courses & Certs	Shared: ETF Overview, Watchlist, News Unique: Calendar, Financials, Scores, Fund Performance, Retirement Calculator
Asset types Supported asset classes and universes	ETFs	Stocks, ETFs, Mutual Funds, Commodities, Currencies
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate
Platforms Where you can access the product	Web	Web, Mobile, Desktop
Pricing High-level pricing models	Free	Free
Key features Core capabilities called out by each vendor	Unique ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters. Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings. Segments dashboard showing movers by performance and fund flows with time toggles. Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel. Latest ETF news stream (includes VettaFi authors), plus a dedicated Podcasts page. ETF U education hub and linkout to The ETF Institute (CETF certification).	Unique Free finance news aggregation from thousands of publishers in an ad-supported environment. Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list. Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays. Fundamentals, charts, and fund data provided by Refinitiv; OTC coverage from OTC Markets; stock “Grades” powered by S&P Global Market Intelligence. Earnings calendar and estimates sourced from Zacks Investment Research. Mobile apps extend functionality: Android offers calculators for mortgages, currency conversion, tips, and retirement planning, while iOS supports stock tracking and watchlists.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Yes
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do ETF Central and MSN Money both support?

Both platforms cover ETF Overview, Watchlist, and News workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF Central and MSN Money require subscriptions?

Both ETF Central and MSN Money keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

MSN Money ships a dedicated mobile experience, while ETF Central focuses on web or desktop access.

What unique strengths set the two platforms apart?

ETF Central differentiates itself with ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters., Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings., and Segments dashboard showing movers by performance and fund flows with time toggles., whereas MSN Money stands out for Free finance news aggregation from thousands of publishers in an ad-supported environment., Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list., and Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays..

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